CXL - Please don't create a committee

I have 5 updates for you this week.

1. On my mind

“No committee ever built anything great.

Decisive action gets done through decisive leadership and vision.

Companies are built to get shit done. Avoid committeezation and running a business through consensus or popular votes."

-Peep

2. New on the blog

How to get sponsorship for your business, book or podcast

How do you create a sponsorship strategy and get in contact with prospects? Here are all the steps to get a sponsorship and what to do after deals end to secure a long-term partnership.

How to get more followers on Instagram (without buying them)

Does your Instagram help you at every stage of the marketing funnel? Here's how to use Instagram to get in front of more people and incentivize them to become engaged followers.

How to automate apps with workflows & integrations

Is your app automation removing bottlenecks and saving you time and money? Is it replacing human touch? Here's how to leverage app automation to produce desired results and reclaim productivity.

3. Scale your business with non-paid channels

Would it be amazing to launch an additional campaign but there's no room for it? Almost every single person in marketing or growth has experienced resource scarcity. Learn how to grow your organization without a massive big budget.

Join Casey Hill on September 1st at 11:00 AM CDT.

Save your seat!

4. The 5 biggest myths marketers believe about Brand Communities

Define and demystify what it takes to create a brand community to connect your most loyal superfans.

Join Carrie Melissa Jones on September 8th at 11:00 AM CST.

Save your seat!

5. Do we need more alchemy in experimentation?

Pioneers of behavioral economics Daniel Kahneman and Amos Tversky found that humans systematically make choices that defy clear logic. Yet, as optimizers, we can get caught up thinking our test treatments must follow conventional logic or best practices. Haley Carpenter from Speero shares how you can work some alchemy into your experimentation ideas.

Read more

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