CXL - Please don't create a committee
I have 5 updates for you this week. 1. On my mind “No committee ever built anything great.
Decisive action gets done through decisive leadership and vision.
Companies are built to get shit done. Avoid committeezation and running a business through consensus or popular votes."
-Peep 2. New on the blog How to get sponsorship for your business, book or podcast
How do you create a sponsorship strategy and get in contact with prospects? Here are all the steps to get a sponsorship and what to do after deals end to secure a long-term partnership.
How to get more followers on Instagram (without buying them)
Does your Instagram help you at every stage of the marketing funnel? Here's how to use Instagram to get in front of more people and incentivize them to become engaged followers.
How to automate apps with workflows & integrations
Is your app automation removing bottlenecks and saving you time and money? Is it replacing human touch? Here's how to leverage app automation to produce desired results and reclaim productivity. 3. Scale your business with non-paid channels Would it be amazing to launch an additional campaign but there's no room for it? Almost every single person in marketing or growth has experienced resource scarcity. Learn how to grow your organization without a massive big budget.
Join Casey Hill on September 1st at 11:00 AM CDT.
4. The 5 biggest myths marketers believe about Brand Communities Define and demystify what it takes to create a brand community to connect your most loyal superfans.
Join Carrie Melissa Jones on September 8th at 11:00 AM CST.
5. Do we need more alchemy in experimentation? Pioneers of behavioral economics Daniel Kahneman and Amos Tversky found that humans systematically make choices that defy clear logic. Yet, as optimizers, we can get caught up thinking our test treatments must follow conventional logic or best practices. Haley Carpenter from Speero shares how you can work some alchemy into your experimentation ideas.
Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746 |
Older messages
We have a major update
Thursday, August 5, 2021
Don't miss it I have 6 updates for you this week. 1. On my mind “Major product update for Wynter: we introduced a free plan. If you want to recruit and bring your own audience, the platform
This is something that people need
Thursday, July 29, 2021
Don't dumb it down I have 6 updates for you this week. 1. On my mind “Features vs benefits is not a straightforward thing. People do need and look for specific features. Dumbing everything
Don't search for simplicity
Thursday, July 22, 2021
I have 5 updates for you this week. 1. On my mind "Too many folks spend years searching for simplicity, certainty, binary advice. Do this, don't do that. Oversimplification and reductionism is
What's behind success?
Friday, July 16, 2021
What causes growth? I have 6 updates for you this week. 1. On my mind "Everyone wants to know the key causal factor in success. What's behind the growth? What can we attribute it to?
Are your choices strategic?
Saturday, July 10, 2021
Is the opposite of them stupid? I have 5 updates for you this week. 1. On my mind "Strategy is about distinctive choices that position your organization uniquely to win. How do you recognize
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