The Average Public SaaS Company has 35,000 Customers; Plus Weekly SaaS News and Updates

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Hey SaaStr Community,

Only 15 days to go until SaaStr Annual 2021. The countdown is on.

And we just added something truly epic — Founder Confidential is back!

This was one of our most popular sessions at our last SaaStr Annual is back this year with an incredible lineup. What is Founder Confidential? Well, it's where top CEOs that have achieved scale share the highs and lows of fundraising, working with a VC board, and real talk about what it's really like to be a true Founder. This edition of Founder Confidential features the prominent Founders from Calendly, Coda, LaunchDarkly, Boast.Ai and SaaStr's very own Jason Lemkin.

> If you've already got a ticket to Annual, save your spot for Founder Confidential here.

And if not, well what're you waiting for? Grab your ticket to SaaStr Annual to sign up for Founder Confidential.

SaaStr Annual 2021 is almost here! Join 5,000 SaaS professionals on Sept 27-29.

New This Week

The Average Public SaaS Company has 35,000 Customers

I was recently talking with several SaaS companies that crossed certain customer count milestones. 1,000 paying customers. 5,000. 7,000 in one case. And I began to wonder: just exactly how many customers does the average public SaaS company have?

We broke down the numbers -->

This edition of the SaaStr weekly is sponsored in part by Greenhouse

Urgency Beats Discounts. And The Best Discounts Create Urgency.

Urgency (ticket prices going up) performs more than twice as well as a rather large discount. And this is a key part of the art of sales. Using discounting the right way.

Creating urgency is some of the top magic in sales -->

Who Should Your VP of Product Report To?

Lately, I’ve been working with 5+ SaaS companies all hiring their first VP of Product. And critically, most have a really strong CEO-CTO partnership. Both are great leaders, and both are great at scoping out the product and its future. That means often it’s not entirely clear who the first VP of Product should report to.

A few learnings -->

This edition of the SaaStr weekly is sponsored in part by Leadiro by Demand Science

The #1 Thing That Makes Enterprise Customers See Value: A Great Dashboard

Sales still gets all the attention in SaaS, but the best investment you can make today is in your existing customers. The vast majority aren’t going anywhere, and may even upgrade to more seats. So what’s my #1 bit of advice for a product feature to build for your existing customers?

You need a dashboard. A really good one. -->

10 Learnings from René Lacerte, CEO of Bill.com

We recently caught up with one of our very favorite SaaS founders, René Lacerte, CEO Bill.com. Bill.com has become an SMB powerhouse, with 120,000+ customers and a stunning $25B+ market cap. All while selling at a $2k ACV!

Watch now -->

Hot Jobs

•	Salesloft is looking for a Product Marketing Manager to shape their messaging and positioning of core product areas of their Sales Engagement Platform.

•	Gainsight is seeking a Head of Business Development to establish their strategy for selecting Go-To-Market partners, designing global resource and revenue plans and execution of their global partner business plans.

Latest Podcast Episodes

478

How to Move Upmarket and Serve Multiple Customer Segments at the Same Time with Square's Global Head of Sales, Ashley Grech

479

Enterprise, SMB and Everything In Between: How to Build a Business that Scales With Your Customers with Zendesk's CTO

480

The Non-Obvious things about the Future of Fintech with Plaid COO Eric Sager and Kate Rooney, Technology Reporter at CNBC

Listen on Apple Podcast, Google Play Music or Spotify

@jasonlk Tweets of the Week

Don't send a resume to a CEO

Send the CEO an email with 3 things you could own at their startup -- and how and why

10%-90% chance you get hired

Atlassian is now worth almost $100 billion

That's all

(It was worth $4B at IPO and still just $5B in 2017)

There are about 6,000,000 SMBs that buy SaaS products in the U.S.

Don't tell me you've maxxed out your TAM

Instead, go do more for more customers

I find that most founders don’t use their competitors’ products often enough

I don’t just mean watching an explainer video on new features, reading release notes, etc.

I mean basically being their customer

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The Average Public SaaS Company has 35,000 Customers; Plus Weekly SaaS News and Updates

Older messages

The Latest From SaaStr: If Your Enterprise Customers Want An SLA — Just Give It To Them. You Owe Them That Much.

These Are the Best Companies for Remote Workers--and Why

Eat glitter for breakfast

In the Middle of the Great Resignation, Employers Are Rejecting Millions of Qualified Workers, New Harvard Research Finds

The Latest From SaaStr: The Average Public SaaS Company has 35,000 Customers

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