Podnews - Virgin Atlantic chooses indie podcast

• An indie podcast has got airborne: Celebrity Catch Up: Life After That Thing I Did ▸ has been selected to be on Virgin Atlantic aeroplanes from October 1, just in time for flights to restart between the US and the UK. The host, Genevieve Hassan, makes the podcast herself and it has no funding, sponsorship or revenue. (We asked: she’ll get play stats from Virgin Atlantic’s Vera IFE system, as well as “thumbs-up” scores.)

• Magellan AI is running a 15 minute webinar this morning at 11am ET looking at the month’s US podcasting adspend and creative.

• PodInstall, an enterprise embeddable podcast player and installable PWA, has given its backoffice a facelift, and also added additional data for publishers. Here’s a look round the new tool.

• British podcast producer and radio company We Are Grape are celebrating their tenth anniversary. Rachel Barton is the founder of the company, which now has eleven staff members. They are producing a new podcast for Spotify, called _Who We BeTalks.

• Spotted: Audio Bites, a new service to turn your audio into bite-sized visual clips. It appears to be entirely free; some examples are on the website.

• US local broadcaster Guaranty Media, based in Baton Rouge LA, is launching its own podcast network.

• Here are some screenshots of the 'personalised recommendations’ within Apple Podcasts in iOS 15.

• Blubrry has made changes to their podcast hosting plans, now giving their advanced statistics tool to all $20+ customers. Domain mapping also allows podcasters to use Blubrry-provided WordPress sites to build on their own dot-com.

• Stacey Goers, now at Acast, writes about how the company launches new product teams.

Tips and tricks - with Muck Rack's State of Podcasting Survey

State of Podcasting survey - Muck Rack is conducting research to help podcasters & media pros understand trends in podcasting, from booking guests and running promotions, to measuring success and pitch preferences. Take the 5-minute survey, and we'll send you early access to the results when released (unless you elect to remain anonymous).

• On TV channel WXII in Greensboro NC, Chisa Pennix-Brown shared her tips for small businesses looking to podcast. She’ll be speaking at She Podcasts Live.

• Make your audio more relevant, fresh or surprising with dynamic content, advises Lindsay Harris Friel in The Podcast Host.

• Feeling overwhelmed at all the things you need to do to keep podcasting? Mark Asquith has a way to fix that.

Podcast News

Poetry Podcast The Slowdown ▸ is back for a new season today. It’s now hosted by award-winning poet Ada Limón, who will deliver a short poem and a moment of reflection each day.

River Cafe Table 4 ▸ is new from iHeartRadio - from the famous River Cafe in London, a podcast about how food impacts every aspect of our lives, with guests and recipes. It launches today; and gets a focus by The New York Times.

Mind of a Monster ▸ launches today - a companion podcast for Investigation Discovery’s Mind of a Monster TV show. It’s a show about serial killers, with 'audio straight from the monsters themselves’. Produced by Arrow Media, it’s presented by Dr. Michelle Ward.

“When quantity goes up, quality goes down.” This week the Magnificent Noise podcast Bubble Trouble ▸ begins a multi-episode series looking at the concept of “hyper-competition”: what happens when supply over-saturates demand, all in the name of providing easy access to an abundance of choices. It’s hosted by Will Page and Richard Kramer.

Mere Mortals ▸ this week features a 100+ minute conversation with Podnews’s Editor, James Cridland. The podcast features Podcasting 2.0 chapters, and is also available on YouTube; it was recorded on the banks of the Brisbane River.

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