Sunday Brain Food - Brain Food: What You Put In

FS | BRAIN FOOD

Good morning,

Welcome to Sunday Brain Food: a weekly newsletter full of timeless ideas and insights for life and business.

(Was this newsletter forwarded to you? Sign up here.)

FS

First-order thinking is fast and easy. It happens when we look for something that only solves the immediate problem without considering the consequences. Second-order thinking is more deliberate.

Second-Order Thinking

"Near the end of his life, I asked (Steve Jobs) about the meaning of all this. He said that he’d learned ... that life is like a river. At first, you think that if you’re successful, you get to take many things out of the river, products people have made or ideas they’ve come up with. But he said, “Eventually in life, you realize that it’s not what you get to take out of the river, it’s what you get to put into the river.”"

🎧 Walter Isaacson came on The Knowledge Project ( YouTube | Apple Podcasts | Spotify | Join our membership to get transcripts )

Explore Your Curiosity

★ "Excellence is mundane. Superlative performance is really a confluence of dozens of small skills or activities, each one learned or stumbled upon, which have been carefully drilled into habit and then are fitted together in a synthesized whole. There is nothing extraordinary or superhuman in any one of those actions; only the fact that they are done consistently and correctly, and all together, produce excellence."

Excellence is Mundane

★ "The risks are deceptive. There is a temptation to go deeper before one is ready, which means that even the world's best tend to bite off only incremental gains in depth. There are no shortcuts in freediving; no cheat codes to water pressure, buoyancy, and gravity."

The World’s Greatest Freediver

Insight

"If one wants to be active, one mustn’t be afraid to do something wrong sometimes, not afraid to lapse into some mistakes.”

— Vincent Van Gogh

Tiny Thought

There is nothing that gets in the way of success more than avoidance. We avoid hard conversations. We avoid certain people. We avoid hard decisions. We avoid evidence that contradicts what we think. We avoid starting a project until we're certain of the outcome.

To justify our avoidance, we lie to ourselves. We tell ourselves that we’re noble — we don’t want to hurt someone’s feelings. We tell ourselves we don’t want to offend others. We tell ourselves that things will get better. We tell ourselves that things will get easier. We tell ourselves that we can avoid the real issue without any impact. We tell ourselves we'll start when the time is right.

Sometimes we muster up half the courage. We have half the conversation we wanted to have. We do half the hard thing. We acknowledge the evidence but convince ourselves this time is different. We see the person we’re avoiding but don’t really talk to them. We start but don't commit to the project.

And here’s the interesting thing. Half-efforts tend to make things worse, not better. When things don’t get better, it only reinforces that we shouldn’t have said anything in the first place. Avoiding isn’t better, it’s just easier.

Not only does avoiding today make the future harder, but it also almost always makes the present harder. Avoiding puts you on a hair-trigger, anything will set you off. We all do this. Who hasn’t entirely avoided a hard conversation with their partner about something only to find themselves in an insignificant argument over something trivial? Of course, the petty fight isn’t about the trivial thing, it’s about avoidance of the hard thing.

Everything becomes harder until we stop avoiding what's getting in the way. The longer you wait the higher the cost.

Et Cetera

+ What happened to construction productivity?

+ Show me what an amazon fulfillment center looks like on the inside.

+ This one word changed Steve Jobs' Career

Sponsored by Trends

"If you want to get better at thinking, hang around people who think better than you do." That's advice Shane Parrish gave at a Trends event. If you’re ready to level up your thinking, join our community of 15,000+ successful founders and investors.

- Think better for free for 7 days at trends.co/farnamstreet

Stay safe,
— Shane

P.S. The best drone photography.







Older messages

Brain Food: Your Scoreboard

Sunday, October 3, 2021

FS | BRAIN FOOD Good morning, Welcome to Sunday Brain Food: a weekly newsletter full of timeless ideas and insights for life and business. (Was this newsletter forwarded to you? Sign up here.) FS We

Decision by Design is Back!

Monday, September 27, 2021

FS Courses You're getting this email because you signed up for the Decision by Design waitlist. If you'd rather not hear more about Decision by Design, you can opt out by clicking here. Hey

Brain Food: Reading, Hunger, And Cultivating People

Sunday, September 26, 2021

FS | BRAIN FOOD Good Morning, Welcome to Sunday Brain Food: a weekly newsletter full of timeless ideas and insights for life and business. (Was this newsletter forwarded to you? Sign up here.) FS

Brain Food: Trajectory, Root for Others, and First Step Courage

Sunday, September 19, 2021

FS | BRAIN FOOD Good Morning, Welcome to Sunday Brain Food: a weekly newsletter full of timeless ideas and insights for life and business. (Was this newsletter forwarded to you? Sign up here.) FS Few

Brain Food: Tribal Information, The End, and Letting Go of Our Story

Sunday, September 12, 2021

FS | BRAIN FOOD Good Morning, Welcome to Sunday Brain Food: a weekly newsletter full of timeless ideas and insights for life and business. (Was this newsletter forwarded to you? Sign up here.) FS

You Might Also Like

A 300% increase in sales??

Saturday, January 11, 2025

Seats are going fast! Don't miss out! View in browser ClickBank Logo -- BREAKING NEWS -- One-on-one coaching is now available in February! This is your chance to work directly with one of the best

Easy to understand tutorials via email

Saturday, January 11, 2025

I love that you're part of my network. Let's make 2025 epic!! I appreciate you :) Today's hack Easy to understand tutorials via email Text is boring. Create a short video tutorial, upload

Agency advice when you need it

Saturday, January 11, 2025

Hi there , Running an agency means needing different advice at different times. Sometimes you just need quick feedback from someone who gets it. Which is why I'm building a place for agency owner..

The Ultimate Personal Branding Playbook Drops January 17th

Friday, January 10, 2025

Let's face it—getting noticed in today's market isn't what it used to be... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How This Weird Site Makes $88/month!

Friday, January 10, 2025

Each week on the Niche Pursuits podcast, we share a couple of weird niche sites. And every once in a while, these sites are making a SIGNIFICANT amount of money. I recently found a WEIRD website making

♦️ How saying no to (some) customers increases your chances of winning big

Friday, January 10, 2025

How Autodesk became a $60 billion company by staying specific... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Tripling your organic LinkedIn content visibility

Friday, January 10, 2025

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by social-media-marketing-world-logo It's National Thank Your Customers Week, so thank you Reader! We're

The Single Most Important Thing For Bitcoin Right Now

Friday, January 10, 2025

Listen now (4 mins) | To investors, ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Influence Weekly #371 - How The Military Recruitment Crisis Pushed The Pentagon To Fund MrBeast, TV Stars In A Bid To Woo Gen Z

Friday, January 10, 2025

PayPal Sued Over Browser Extension Allegedly Diverting Creator's Commission ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Weekly Dose of Optimism #126

Friday, January 10, 2025

Sana Biotechnology, Memory Processes, METAGENE-1, McDermitt Caldera, More Speech, Enron Egg, Telepathy Tapes x Jesse Michels ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏