⚡ MC - How to Grow Without an Existing Audience

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Growing without an existing audience

We've already seen a lot of cases where well-known creators launched side project after side project, with spectacular results each time, like a significant number of users or buyers since day one. Their secret? Leveraging their audience.

Is an audience that important? The short answer is YES. The detailed answer is that the people who follow you are from the niche you target, already trust you, and know the level of quality they will receive, so they will be more willing to spend their time and money trying what you put out. 

So, of course, one of the most asked questions is how can I get myself or my products in front of people if I don't already have an audience. Your go-to framework should be:

1. Identify your ideal reader/ follower. You need to know who would benefit from reading what you create, and the reason you are the right person they should follow. This way you will know how to help, what to write about, how to get their attention, and where to find them.

2. Go where they are. When you already have an audience you probably know the best channels to reach similar people, and you can double down on them. But, when you start, you need to try several places, and you can narrow them down knowing where your ideal followers spend their time. This might mean joining Reddit or Facebook groups, participating in Twitter or IndieHackers conversations, posting on Instagram or TikTok, etc, 

3. Be helpful. Engage in conversations, talk about your past experiences, post helpful guides or tutorials, be an active member in those communities. And do it without expecting anything in return. You need to prove that you can bring value, and you will reach more people by doing it for free. Try to attract those that benefit from your work where you are building an audience (this might be a Twitter profile or a newsletter list).

It requires patience and consistency, but the results are guaranteed. Have you already tried this? I'd love to hear what has or has not worked for you in the past.

Interested in advertising to 3000+ smart readers like you? Book Here →

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Snippets

• Canva Video Suite - Canva has launched a free online video editor with thousands of templates, and an extensive media library.
• Ernest - an AI sales assistant, that finds prospects and drafts tailored emails. It is currently free and in early access.
• Alex Llull — 18 months ago I had 0 followers. Now I have 12,500. Here are 9 things I wish I had known before building an audience.
• Luc Meijer — 7 free tools to create interactive data visualizations without having to code.
• Dickie Bush — A breakdown of The Adweek Copywriting Handbook, in which the legendary copywriter Joe Sugarman distilled his wisdom from 40 years of advertising.
• Wes Kao - How to stand out by developing a "spiky" point of view.

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Worth Reading

1. Twitter launches ticketed spaces on Android, Google is saying Bye to last-click attribution, and LinkedIn is shutting down its localized version in China.

2. Anne-Laure Le Cunff, founder of Ness Labs (tiny newsletter born in 2019 transformed into a community of thousands), on publishing 100 articles in 100 days and crossing $100K ARR.

3. Experiential marketing campaigns examples during the pandemic.

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 Good Findings

• Kuiqlink isn`t just another link in bio tool, kuiqlink helps you create smart pages with plenty of available features... check out our lifetime deal
• Paying too much each month for software? From AppSumo Originals, upgrade your marketing & spend 90% less with SleekBio (bio link), TidyCal (calendar tool), & Shorty (SMS marketing).

Good Findings are paid ads that support Marketer Crew and are sent to our 3000+ subscribers each week. Book now →

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Gif / Illustration

Vidya - How working on a start-up feels like…and why we should zoom out every now and then

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