Marketers, we control what the world sees. Every week you will receive an email with the greatest marketing knowledge online. Entire marketing strategy breakdowns, marketing news, unique resources, & video strategies.

All previous issues are posted inside our Marketers Utopia.​

Marketing Breakdown

Christmas comes early for marketers, and it seems like everyone looks forward to Black Friday and Cyber Monday.

​

From Bloomberg to Fortune.com, everyone is warning about Christmas shopping shortages due to disastrous supply chain issues.
​

As big chains are bracing for shortage, marketers can swoop in and take advantage of the scenario. What was that saying from Game of Thrones; “Chaos is a ladder.”
​

You don’t have to wait until Cyber Monday or Black Friday to showcase your deals; some marketers take an earlier approach.

Whether or not you’re starting early, you can use this checklist to get yourself prepared for the holiday season.

​

1. Connect with your customers - 3 ways to do it

It makes people feel better to connect with another human rather than a faceless corp, so don’t hold back on getting personal- whether it is a thank you note with your product, an appreciation email or a small sample surprise.
​

2. Make sure your store can handle the traffic - Focus on load time + servers

People have gotten used to shopping online & fast load times. Focus on your key pages, optimize your images and remove unnecessary apps that slow down your site.
​

3. Create a personalized experience- Use recommendations + Google Shopping

Ensure that your entire product list is uploaded on Google Shopping and your emails provide personalized inspiration based on what your users have previously searched for. Shopify apps like ReBuy or Product Personalizer can help you do this.
​

4. Research starts early- Get your products visible early on

You want to be visible at least on Google and email marketing leading up to BFCM. Test your site, flow and checkout to make sure there are no errors.

5. Define a winning offer and double down on it

Your entire year's goal is to find winning offers, look at your year like a practice period and Q4 is the finale. You don’t want to be testing anything during this period, play your winners.

6. Create creatives based on old winners

Take your old winning creatives and add a BFCM twist to them - showcase the unique offer on it and run those as ads during the BFCM hype period and the actual weekend.

7. Don’t forget your email campaigns

Segment your lists based on engaged audiences, past buyers that bought 1 product, and past buyers that bought multiple products - your goal is to send them each unique offers with personalized messaging - this will boost conversions.
​

8. Use your email list as an audience

Download your email list and upload them as a custom audience on facebook ads and send ads their way.
​

9. Create an offer page for hype period

Before BFCM, start leveraging your organic presence + some paid spend towards a landing page with your offers on it. The sole goal of the page is to capture as many leads as possible so you can retarget during BFCM.

​

10. Website assets that match the occasion

Your website has assets on it that can be switched for the season, things like your home page banner, collection banner, thumbnail product images, trust badges, etc.

Make sure your offers are easy to find.

Marketing News
​​
Ads, ads everywhere.
​

That’s what people want- right?

Well, since corporations are considered as ‘people,’ technically, that statement is not false.

Twitter just announced they’re pushing more ads, this time in the comments section. As a result, you will see at least 3 ads in the comment section under the 1st, 3rd and 8th reply.
​

Here’s a sample of what this will look like
​
​

​
​
A few emails ago, we stated that Reddit was taking this approach with their ads, and now if Twitter is following their lead, it’s only a matter of time (we think), Facebook will follow suit.

Twitter will be launching this on both iOS and Android globally. If you advertise on Twitter, this should lower your cost while increasing your impressions.
​

If you haven’t ventured into Twitter marketing yet- here are some stats about the user base to help narrow down if this is the audience for you.

​

• 63.7% of Twitter users are male, while only 36.3% are female
• In the US, 52% of Twitter users report using Twitter daily.
• 42% of US Twitter users have a college degree
• 77% of Americans who earn $75,000 or more use Twitter.
• 80% of Twitter users are affluent millennials.
• 42% of US Twitter users are between the ages of 18 and 29, 27% of users are 30-49 years old.
• The leading countries based on the number of Twitter users outside the US are Japan (50.9 million), India (17.5 million), and the U.K at 16.45 million users.

Marketing Resources

1. ​Compressor.io - Fast & efficient image compression
2. ​Quicklines.ai - Write High Converting First Lines FASTER.
3. ​Socialstudio.ai - Automate your Instagram Content Creation With Your Own AI Assistant

Micro Nugget

Here's what my testing sheet looks like. When I am A/B testing any new element on my site to boost conversions I have the following columns

>Name

>Description

>Target URL

>Experiment sessions

>Priority & more

Track your tests with this process

Sponsored by Boost Commerce​

​Boost Product Filter & Search ​

Product Filter & Search by Boost Commerce is a go-to Shopify app for smart search and filtering. It provides Shopify merchants with powerful product filter trees, a variety of options and display settings, smart search capabilities for hyper-relevant results, useful tools for site search merchandising, and analytical reports that indicate consumer behaviors.
​

To leverage your online business with this powerful tool:

1. Get a 14-day free trial on Boost Product Filter & Search - no credit card required.
   You can get access to our advanced filter, smart search, merchandising to grow AOVs, and insightful analytics of shoppers’ behaviors.
2. The Biggest Deal ever on Boost Product Filter & Search - 30% OFF for the first 6-month billing.
   This means you will use a wide range of high-powered features for product filtering, search bar optimization, search merchandising, analyzing on-site behaviors and much more. All to help shoppers find the right products within milliseconds without any hassle.
   ​
   ​

Use the code: Boost-BFCM21 at the checkout!

Offer Valid Until 31st October 2021
​

Much love,

​

Wiz