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All previous issues are posted inside our Marketers Utopia.​

Marketing Breakdown
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​This is a long one. But big lists lead to big results.
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To boost your website rank in the search results, you need to work on several on-page and off-page SEO factors. Some research reveals that there are over 200+ SEO factors. According to Google’s Andrey Lipattsev, who is a Search Quality Senior Strategist revealed that all the SEO factors could be summed into top 3 ranking signals in Google’s search algorithm.
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This includes:

• Backlinks
• Content
• RankBrain
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Out of these 200+ SEO factors, some of them are controversial, and others may vary as per different search engines. Let’s take a look at each of these SEO factors in detail.
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Here are 20 On-page SEO Optimization Ranking Factors for better results.

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1. Keywords in Title

Including keywords in your title makes it easier for search engines to know what content a web page includes.
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2. Title Tag Starting with Keywords

According to Moz data, title tags that include keywords at the beginning tend to perform better than the others.
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3. Keywords in Description

Adding keywords in the description may not give you a huge boost for your SEO efforts, but it acts as a relevancy signal for search engines to know what the page is about.
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4. Keywords in H1 Tag

Add it in the H1 tag since it sends a relevancy signal to search engines that can boost your search rankings on Google.

5. Keywords in the Content

Too many keywords as search engines can penalize you for the same. Ideally, for the content of 1000-1200 words, you can include the focused keyword up to 5-7 times.
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6. Length of Content

You need to keep your users in mind before creating content. Make it valuable’ aim for 700+ words.
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7. Duplicate Content

If Google identifies that you have duplicate content, then it will penalize your website and lower its search rankings.
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8. Rel Canonical Tags

If you start with content syndication, i.e., publishing your content on content syndication websites, then you need to use the rel canonical tags.
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9. Page Loading Speed via HTML

Your website should load within a few seconds, less than 5- but really aim for less than 3 seconds.
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10. Page Loading Speed via Chrome

Google also uses Chrome user data to manage the page loading time better than HTML. This is because it considers the CND usage, the speed of the server, and other signals that are not related to HTML site speed signals.
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11. Image Optimization

Add your focused keywords in the alt text to enhance your website’s search ranking.
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12. Magnitude of Updated Content

The edited version of your web pages should be more than modifying just a few words. Consider adding or removing an entire section to specify that there is a quality update in the content.

13. Keywords in H2 and H3 Tags

Just like including keywords in the H1 tag has a positive impact in ranking your website higher similarly, by adding keywords in H2 and H3 tags and other sub-headings can be crucial to enhance your SEO rankings.
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​14. Number of Outbound Links

More outbound links can negatively affect your SEO rankings. This is because when you add multiple outbound links, then it leaks out the link juice to the other linked pages.
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15. Number of Internal Links

The more internal links you have on your website, the better it is for your SEO efforts. The number of internal links to a page makes it easier for search engines to know what the page is about.
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16. Quality of Internal Links

The quality of internal links certainly has an impact on your SEO rankings. Internal links from authoritative websites or pages pass on the link equity and increase your SEO efforts.
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​17. Broken Links

Broken links affect the user experience which is an important factor for SEO ranking. So, if search engine spiders identify too many “broken links”, “404 error” or “dead ends”, then it will certainly reduce the value of your website which has a direct impact on your website rank.

18. HTML Errors and Validation Problems

Silly HTML errors, validation problems or coding mistakes are a strict no. These errors signify that you have a poor-quality site and so you need to rectify these mistakes as soon as possible.

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​19. URL Length

The shorter the URL length, the better it is to improve your SEO rank.

20. Keywords Usage in URL

Keywords usage in URL makes it easy for search engines to know what the page is about.

Marketing News​
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About 800 million people are active on Facebook Marketplace, but alas, local shopping stopped eCommerce brands from entering the marketplace.

This Kijiji-Esq marketplace has been live for five years now, and it has proven to have been a good move.

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Their latest announcement is welcoming news for eCommerce as it will now offer a shipping feature so you can sell to people outside of your local area.
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Users can now search to see if you offer shipping options. If you do provide a choice of shipping, it doesn't matter where in the country they are located; they will be able to buy your product.
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Payments for items will be through Facebook Pay.

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It seems like the Christmas season is the perfect time for launch, especially with the 'supply shortage we keep hearing about.

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This feature will first be available in the U.S. and U.K, so if you're in Canada, like your Netflix choice, you're OL.

Interviewing an 8 fig brand owner

Interview with an 8 Fig eCom brand Owner - Hosted by Chase Dimond and Kobe Gatsby in our Marketers Utopia ​

Today I have a unique treat for you - Every other week Chase and Kobe host a live call in our Utopia and interview 7,8,9 fig brand owners for you - At the end of the call there is a live Q/A.

Today I want to share the recording with you

​https://us02web.zoom.us/rec/play/sStJuxKxMz1Qf0-ajqRFRttbyfjyehzD7GCbEFKRTIKoXJzFbJbvrAf9GNbxyvqOXwra7_v_hbZgovkm._RvTqAsvvlJEZnY2?continueMode=true​

​Rokt Ecommerce Unlocks NEW Revenue​
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Rokt, a global leader in ecommerce technology, has now made its powerful technology available via a Shopify, BigCommerce or WooCommerce integration. The Rokt Ecommerce Shopify app is designed to help small business owners generate extra profit by monetizing their confirmation pages.

Want to add $150-$300 pure profit per 1000 orders.

In the highly-engaging moment right after each customer has completed a purchase, Rokt uses data science and machine learning to present them with relevant and personalized offers based on their likelihood to click ‘yes’ -- meaning they only see the offers that make their shopping experience better. Every time a customer clicks ‘yes,’ the store owner gets paid.
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Offers come from leading advertisers like SiriusXM, Marriott, Domino’s, Yelp, ESPN, Wayfair, and Priceline. And since the offers are presented through a native placement with customizable fonts and colors, they blend right into the confirmation page and appear as a seamless part of the checkout experience.
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For award-winning design studio Pop Chart, installing the app resulted in a 12% increase in net profit, helping them compensate for ever-increasing customer acquisition costs.

Rokt Ecommerce is free to install from the Shopify App Store and only takes a few minutes to set up.

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Marketing Resources

​Descript - Video editing tool for ads, podcasts and more - Makes editing simpler

​First 1000 - How Founders Got Their Very First 1000 Users.

​Really Good Texts - Winning text flows and campaigns from brands SMS marketing

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Much love

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Wiz
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