⚡ MC - Increase Paid Conversions Recommending Plans

Today's issue proposes a simple method to increase paid plans conversions.

Increase paid conversions with customized plan recommendations

Every user is different, so don't show them all the same pricing options. To get more paid users, find out what each free user needs and recommend a plan accordingly.
 
When Github started recommending different plans to different users, they saw a crazy 61% increase in paid conversions. After a user creates a free account, they are asked a few simple questions designed to ascertain the number of people who will be on the plan and the features that they'll want to use. The user is then presented with three options. They can select the plan that Github recommends based on their answers. They can continue with a free plan. Or they can skip without answering. Apparently, this customized experience and reduction in cognitive load had a big impact on new users.

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Snippets

• Creator Stash — A library of 300+ products and resources for content creators to help them with creation, growth, management, and monetization.
• Clipify — Free automatic video editor with 450+ templates and FX.
• Instapost - Free tool that enables you to Publish and Schedule Instagram posts from Notion.
• Ethan Brooks — How 7-Figure Newsletters Work.
• Sahil Bloom — One cold email can change your life. Here's how to write a great one.
• Tom Jacquesson — Here are 6 lessons I've learned in a decade of startup marketing.
• Facebook may let users comment on posts with 10-sec voice clips (Alessandro Paluzzi), Instagram is working on longer stories (Alessandro Paluzzi), and your Twitter followers can subscribe to your Revue newsletter directly from their timeline (Revue).

Worth Reading/ Listening

1. Why is Facebook rebranding?   

2. Paypal is in talks to acquire Pinterest for $45B, which would become one of the largest social M&A deals ever. Does it make sense?

3. The silent genius of Khaby Lame, the second most followed account on TikTok. [Audio]

 Good Findings

• Paying too much each month for software? From AppSumo Originals, upgrade your marketing & spend 90% less with SleekBio (bio link), TidyCal (calendar tool), & Shorty (SMS marketing).
• Wynter is looking for professionals to participate in marketing research surveys. You can join the B2B panel and get paid ($90-$180/hr) for your feedback. Super low-key commitment, only 15' max per survey. Learn more & sign up here.

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Gif / Illustration

Content drift - how a piece of linked content may change over time. (Sketchplanations)

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