Build your 2022 social media marketing strategy

What You Need to Know to Create a Social Media Budget

No matter the size of your company or wallet, budgeting is still the same at its core. Once you start tracking these numbers, you’ll find it easier to analyze the effectiveness of your current strategy and decide when to test new ones.

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Template: Create a Better Annual Social Media Budget

Budget is the number one resource marketers say they need to achieve their goals for social. Use this annual social media budget template as is, or build on it to create a custom budgeting spreadsheet that aligns with your specific goals.

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[Tool] Find the Ideal Social Media Content Mix for Your Brand

Answer a series of questions about your social team’s goals, strengths and access to resources, then come away with a social media content mix that hits the sweet spot.

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Template: Pitch Your Vision With This Social Media Strategy Deck

This customizable template is stacked with everything you need to keep your audience engaged. Use it to pitch a compelling vision for your next campaign, initiative or annual strategy.

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