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Marketing Breakdown

Take this quiz to find out what type of pizza you are.

Ridiculous, right?

Buzzfeed obviously does not think so, and neither do the hordes of Hawains (get it).

Ok, anyway, the point is people like quizzes. They want to be told who they are and what is best for them, and with an abundance of choices, narrowing down products that are more relevant for you is the winning strategy.

Think about it.
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We know what we don't like, from shampoos, outfits to phone cases, and lead quizzes help reinforce that.

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The idea is not to pitch the product you'll love the most, but the one you'll hate the least. Maybe not, actually.
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But you can increase leads by up to 200%.

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When creating your interactive lead quizzes, here are some inspo when making your questions.
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• Know who your target audience is
• Ask questions that lead back to your product
• Give a glimpse of the solution in the results
• Test out different copies, designs and results
• Test both cold traffic and welcome email series to warm up lead
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The purpose of the lead quizzes is to shorten the funnel all at once. You're achieving this by:
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• Grabbing attention with a problem
• Creating a personalized approach
• Providing a solution for their specific problem

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You should also add in 'why' your product is the best solution and add in a few unique value propositions (all-natural, good for the environment, best price, etc.).

Don't forget to add a CTA and include an incentive, like free shipping or 10% off their order.
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In addition, you should also try this as a holiday gift guide
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Don't know what to buy _______ for Xmas?
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Take this 2-minute quiz to find the best-personalized gift.
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Marketing News
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You vs. AI = AI Wins, according to Google.

Google believes that AI can run campaigns better than marketers or anyone else. In a statement released yesterday by Senior Director Product Manager Eduardo Indacochea, “if change is the challenge, then automation is the solution.”

After releasing their beta test last year of Performance Max, it is now ready to be used worldwide.

This is their upgrade to Local and Smart Shopping campaigns, which will both be replaced by Performance Max next year.
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Performance Max campaigns were a new way to buy ads across Youtube, Display, Search, Discover, Gmail and Maps for a single campaign. They complement your key-word based search campaigns.
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Essentially, what is happening is that Google will find the best areas to place your ads, be it Youtube or maps.
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It seems like they’re onto something because Microsoft is also making the same claims with their Smart Shopping campaign automation.

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That only leaves one thing, really, that you will need to focus on, and that’s the creatives.

Marketing Micro Nugget

Brand’s have had you in their funnel since you were a kid

Conditioning you to buy from them & their ecosystem for your life
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“Marketing doesn’t work on me"
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Haha, let’s make you conscious of something you never knew

McDonald’s

They had you in their funnel since you were a child

Happy meals and toys

To daily morning habits with coffee

To a quick efficient place to get a meal during work

You've been marketed to since birth

Mercedes, BMW, Audi

All 3 of these 'luxury' car brands provide you with the illusion of luxury

They sell you a dream of higher status then help you buy an entry-level affordable version of their car

You broke the barrier and will upgrade in the future

Trip wire
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Ferrari

You grew up playing with Hot Wheels

Your favourite movies as you grew up from toddler to child to teenager had speedy, sleek Ferraris all around

Since you were a kid it has been your grail car - most won’t be able to afford it but they will always respect it

This inflates its perceived value

PlayStation and Xbox

Mass adoption from kids

Creating an us vs them mentality to build cult like communities

They released exclusive games for their specific system to help you stay hooked

You went from playing solo campaigns to online with your friends

You could have went 2 routes here

1. Play casually

2. Play as a try hard

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Both have their own separate journeys now.

Every game has a new meta that comes out which means a new way you have to adapt

To adapt you have to play more

Once you finally adapted, a new console comes out and we repeat.

Disney & Marvel (This example will be longer)

When you think of Disney, what do you feel?

Happiness/Magical, Nostalgia, Safety

This wasn’t luck, it was a carefully sought out strategy that has been conditioning you since you were a toddler

You go from watching movies that align with you, they can be about cars, superhero, princesses, magic, etc
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All of them follow the Hero’s Journey chart. You are so immersed in the movie as a child, it feels real to you
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When you snap back into reality, and you go to your nearest Walmart, the entire toy aisle is packed with Disney/Marvel toys

As you grow older those same style movies are created but for an older demographic - the same reasons you loved those childhood movies are now compartmentalized into a new series -> The avengers/marvel suite.

Now no matter what movie they put out, majority of their original viewers will watch it.

The trend here between all of these brands is they understand something most marketers don’t
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Customer journey & touchpoints. They understand every place they can reach you and they strategically plan how they can make those touchpoints

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3. Memorable

4. Sell to you

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You can learn from this method - draw out your entire customer journey
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Pre purchase and post purchase
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Then write out how you can make each step memorable and how you can sell to your audience

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