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Home Page Breakdown - eCom Brand - A lesson on personalization

Brand name: Bombas

Let's go over

> Unique selling point

> End to end experience

> Conversion rate boosters

1/ Why did I choose this brand?

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They have a simplified funnel - No exotic steps within, just straight forward without extra friction points. A near hypnotic experience

2/ The Home page - Overview

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What is the goal with your home page? Well it depends on your audience. Bombas knows they don't have to nurture their audience as much as a skincare brand. So their objective is simple: To take you to the next step of the funnel

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​3/ The Home page - Funnel breakdown

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On multiple areas of the page, they have buttons to take you on a specific journey that you are looking for. They have collection images and buttons to lead you to the section you're most interested in
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They know their customer journeys.

4/ The Home page - Funnel breakdown

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Look at their first set of buttons right on their home page hero banner
"GIFTS FOR HER" "GIFTS FOR HIM" "GIFTS FOR KIDS"
They know BFCM is right around the corner so they created custom customer journies for each person's needs

5/ The Home page - Funnel Breakdown

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Their only goal is to take you to the next step of the funnel. Remember this.
On your first scroll, they sprinkled in some ALTRUISM "One Purchased = One Donated™
An effective CVR Booster

6/ The Home page - Altruism

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Altruism pushes people over the finish line
If 9 people selling x with a small variation of a discount
And you selling x with a discount and altruism
You will be the unique competitor

7/ The Home page - Show them what they're looking for

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What type of product are you looking for? They have an immediate collection of image banners with bright branded colors to catch your attention and help you choose where you want to browse next
DUMMY PROOF.

8/ The Home page - Simplify the options

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Once you click on one of their collection, they again try to give you the most personalized experience possible
Are you shopping for men or women?
Personalization is what the consumers want

9/ The Home page - I don't know what I want

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If all that still doesn't help you out, Bombas gives you an option to take a quick to find the perfect product for you

10/ What do I believe is missing?

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Some more social proof - mainly in the form of a review or where the product was featured on.
They showcase that they have done 50m donations which means 50m pieces of clothing/socks purchased
But reviews may help boost CVR some more

The big lesson from this breakdown is broken off into 2 main parts

A. The goal of your home page is to lead the prospect to the next step of the funnel. Don't confuse them, instead help them find what they are looking for and let them browse in meaningful sections for them

B. Personalize the experience without giving too many options. Bombas does a great job of putting their products into collections and helping people decide specifically what they are looking for. If they cannot find something, worst comes to worst they can do the quiz
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Marketing News
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Welcome to the next generation of shopping, with YouTube anyway. Their launch of Live Shopping is here just in time for the Holidays.
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YouTube has announced that they have launched their ‘Holiday Stream & Shop.’ Partnering with popular YouTube creators, they have a series of live shopping events now available.
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Kinda reminds me of (channel 19?) which was (still is?) the home shopping network, also known as the worst channel to watch when home sick from school.
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Their goal for 2022 (good for them for setting a new year's resolution) is to become the ‘go-to’ platform for live shopping.
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Here are some of the greatest features (which actually are pretty interesting) that you can expect from the new launch:
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• Have the ability to launch live product drops
• Offer exclusive discounts
• Poll fans during live shopping stream for engagement & live feedback

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For creators, here are some features you will have to play around with:
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• You can link your Shopify store with your YouTube channel
• Tag favorite products & create a live shopping stream
• Create teasers for upcoming live events

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Bro, we’re seeing how 2022 will be shaping up already.

A 16 year old in Utopia just closed a $50k a month deal.

This is just another reason why we are increasing the price in 12 days.

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> 4000+ Profitable strategies to help you make your first dollar online and 10x your profits

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Don't find followers, create them

The fast-track method to your first 1000+ followers (and buyers) in 21 days or less

You can be incredible at what you do If nobody knows you do it, it's as if it doesn't exist

This is the guide I wish I had when I was getting started

No more hoping posts take off and hoping people follow you

Here's how to go direct Your audience already hangs out somewhere

We will start there People have totally forgotten the social part of 'social' media

Method One

Find medium and large accounts in your niche on Instagram and twitter ...and like a normal social human being engage with their posts A

dd value, help out, answer questions, be useful

Don't hijack their posts, don't ask for anything

Contribute.

Do this 10-50 times a day

Reply to 10-50 posts from big & medium pages in your niche

You can get 3-10+ followers from one reply if you genuinely add value and are cool

Method Two

Leverage Facebook groups, forums, and sub-reddits

People are already having discussions on there

Contribute and add value

Both with value posts and replies to posts

Those posts get thousands of views per day

IF & WHEN it makes sense to drop a link, link back to a value post from your profile

For example, on a niche sub-reddit I would answer questions When it made sense, I would link to a thread

"I made a full tweet explaining it here" would be the end of the reply

Linking to articles/tweets relevant to the topic is normal human behavior

Combine methods 1 & 2

Do 10-50 replies each per day

You'll hit 300+ followers very quickly

You can even do this if you already have a following, it’s a way to bring in highly targeted people with a predictable system you have control over executing

Method Three

Your best performing thread/instagram post

Run $10/day ads to it

On Twitter pin it to your profile so all new followers see it

This also helps it's organic reach and consistently drives engagement to it

It is better to take the extra time to make an great post once & continue leveraging it

Put in the extra work

That tweet will be pinned to your profile, you'll be able to run ads to it, you'll be able to link it to people in other groups online

But wait...

All of this is useless if your profile is not optimized

People need to INSTANTLY know who you are, what you're about and what you do based on your bio and if your pinned tweet is great you'll be converting a high percentage of profile visitors into followers

Know your numbers

Check your analytics, see what topics & posts do well

Examine how many profile visitors you get per month compared to how many followers you get per month

What gets measured gets improved

- What should you post on your page?

- and how to ENSURE you gain 20-50+ followers daily from your replies

- How to make the algorithm work for you

- Exact templates

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Much love,

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Wiz