☕ Marketing Roundup - Weekly Marketing Strategies - Issue 3

Fellow Marketers,

We are on Week 3 of the weekly marketing roundup email.

Marketers Roundup is a series where I share top-valued posts from our Marketers' Utopia directly to your inbox so you can execute on the value inside.

This weeks content:

Customer Support Tips For B2B

Roundup Breakdown

1. Hire the right people (customer representatives)

Great customer service professionals are empathetic, collaborative, tech-savvy, and 100% focused on customer satisfaction. Find and hire them, not just for customer support but for all functions.

2. Utilize technology

Get rid of the "spreadsheets" and "management by email". To be successful at customer support you need a cloud-based B2B customer service software that produces reduced support costs and happier clients.

3. Abandon scripts

Effective B2B companies are seen as trusted advisors to their clients because they don't use scripted customer support. As a partner, you should always personalize your interactions with clients and emphasize the human touch.

4. Emphasize collaboration

Collaboration is key in B2B customer support where issues are often more complex and customers have higher expectations. Sharing important information throughout the organization can position you as a leader in customer experience.

5. Understand the customer

You must always be working to better understand your customers - who they are, what industry they play in, their pain points, and most importantly their past relationship with you. If you don't understand them, how can you possibly help them? And of course, your goal should always be to make your customers' lives easier.

6. Be proactive

Proactive customer support is the difference between a mediocre company and a growing one. Once you understand your customers you can take steps to address potential issues even before the customer is aware of them. A B2B customer support software can help you with this.

7. Empower clients

As a valued business partner you should empower your customers to find answers to their questions quickly and efficiently, using self-service and omnichannel customer support options that meet your customers' needs.

8. Embrace omnichannel

Omnichannel is essential to B2B customer support. Your customers should be able to access you where, when, and how they prefer, no matter the channel. A good customer service strategy should span web-based, mobile, live chat, self-service, and email. Remember though that offering multi-channel isn't enough, you must offer a unified omnichannel customer experience.

9. Consider operations

Effective customer service requires collaboration, efficiency, and focus. The ideal help desk software should integrate with your other business software to improve operational efficiency and provide a better customer experience at the same time.

10. Plan for growth

Finally, adopt a forward-thinking customer service strategy and invest in customer support software that can scale with you as your organization evolves. This will save time, money, and frustration for both you and your customers as you grow together.

Long live Utopia

My friend, you are a visionary.

You have a vision in your mind that you will bring to reality.

Your next step is to create strategies to help it.

Don't marry a strategy - be willing to pivot, optimize and update it as time goes on.

The vision stays the same. Strategies change.

Join Utopia and we'll work collectively to help you grow and bring your vision to reality.

If you're interested in reading up on previously posted issues, you'll find them inside our Marketers Utopia.

Much love,

Wiz