Marketers, we control what the world sees. Every week you will receive an email with the greatest marketing knowledge online. Entire marketing strategy breakdowns, marketing news, unique resources, & video strategies.

All previous issues are posted inside our Marketers Utopia.​

Marketing Breakdown
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Facebook Remarketing is a powerful tool if you know what you’re doing. So this week, we’re going to jump right into it.

Creatives for remarketing ads really depend on the strategy that you are using- from being bold to asking people to stop ghosting your products- you need to read the room. And don’t forget that most people like to have their phone on dark mode, so color contrast helps.
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Here are 4 remarketing strategies you can use:
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1. Slowed down funnel --> tho may not be the best strategy for BFCM

Start with a brand awareness ad that’s simply meant to introduce you to your audience. A great way to do this is to use a video ad for your first ad, as it gives you a great medium to tell your brand’s story. Then, create a custom audience from users who watched at least half of your video (indicating strong interest). This can be found by clicking on “Engagement” when creating a custom audience and then choosing “video.”

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You can also create custom audiences with users who have engaged with Collection Ads and show them specific products.
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2. Showcase products you know they already love ​
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Using dynamic ads and custom audiences from site activity to reignite their interest. It can drive conversions quickly, especially when combined with a discount or coupon code.

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To make this strategy most effective, target users who visit specific pages, but exclude those who purchased.

3. Win back attention
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Retargeting campaigns explicitly designed to connect with users who haven’t purchased from you or engaged with your site within a set period of time is the way to go for this particular strategy. Upload a custom audience of users from your email list who haven’t engaged or opened your emails recently.
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4. Abandoned carts
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Creating retargeting campaigns for these users with a coupon code or an offer like a free sample can capture those almost-lost conversions quickly. As long as you have a “view cart” option on your site, this is an easy custom audience to set up.

Marketing News
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Wow. Facebook is challenging Apple’s fees; the feud lives on.
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So, Facebook will now allow you to create paid subscriptions links without any charge until 2023, that is. You will now be able to create recurring subscription links on their platform and accept payments.

Rumour has it that Facebook is doing this to combat Apple’s 15-30% fees. This also comes after Apple notified users that app makers could contact their app users about 3rd party payment options.
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Facebook has even mentioned Apple in their press release and stated that people could keep what they earn and are going as far as creating a hard to ignore incentive to get people to utilize their subscription service.
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They are offering anywhere between $5-$20 for new subscribers until the end of 2021. So it’s worth a shot, and you’re also getting ‘paid’ to be an early adopter. Also included in their fine print, the bonus is capped at $10,000.

Having Apple and Facebook at war seems like the only people who benefit, so far, are the marketers, and there is no reason not to take advantage.

Any guesses how Apple will respond?

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The harsh truth is you will fail. How could you have not seen this coming?

Every single year the same pattern comes into your life

Inconveniences, failures, struggles - it’s inevitable, yet every new one that comes to our life, it feels like the end of the world

Why aren’t we tapped in when we just know it’s a simple cycle of our everyday life.

My friend, let me ask you a question

When was the last time you spoke to yourself and said “Once I move past _struggle, I’ll be relieved and happy”?

Think about it, you have this same thing to yourself every month since you were a child

It should be obvious by now that isn’t the truth.

Well, let me tell you why this happens.

Think of 6 battery slots in your brain - each of those slots represent 1 struggle/stress in your life that you need to solve

This might be an upcoming exam, or a presentation for investor, or BFCM

It is taking up a huge part of your thinking process because your sole goal is to find a solution for each

Once we reach a point where all 6 slots are filled for longer than they’re welcomed, we begin to feel overwhelmed and burnt out.

Once a slot is finally completed we feel nothing because a new struggle/stress fills it’s place

This is the problem.

Even though we tell ourselves that “I will be happy/relived once I overcome this” we truly don’t believe it

No matter the magnitude of the struggle/stress we still feel that urgency in our life and just get stressed about the next thing in our life.

Now here’s the solution

It’s a pattern

It’s predictable

It’s a cycle of life

Once one slot is solved, a new barrier pops up to fill that slot and so on - We should expect this instead of being surprised

We are surprised because we think life will be perfect smooth sailing afterwards, but if this was the case, you would have no reason to live.

Struggle/stress is to be welcomed into our life ONLY IF we have the intention to solve it

Intention is the keyword here - without it, we never know our end goal. Without intention we will give up half way through

But being conscious of this pattern will allow us to stay solution focused

I call this “Managing your expectations”

Imagine if you had a team and they showed you a piece of work

The truth is, the first draft would almost always suck

But after we give feedback and do 3-4 iterations, we are all happy

So if we know this pattern, why do we still take it to heart when we are told the first draft needs work?

We know the pattern goes as the following

Start something —> fail —> make improvements —> fail —> happy end solution

Most people give up at the first or second fail - they take it as a hit on their ego and fall into a victim state. This is weak behavior, it shows you do not have a firm grasp on site.

If you are solution focused and expect this pattern you will know the end of every struggle in life is a burst of euphoria and happiness.

This is the core lesson in today’s post - always expect to do more iterations, always expect new barriers in life, but have the intention that you will solve those problems

Because if someone sells you a life of 0 problems, 0 barriers, they are lying straight to your face.

We are humans, manage your expectations and stay solution focused

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Much love,

Wiz
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