Inside Intercom - Some GEMS of wisdom

Hey there,

We might be a little biased, but it’s clear that written communication isn’t going anywhere. In fact, the writing you use in marketing can be one of the best ways to set your company apart from the competition and show your prospective customers the value you can offer.

What's less well known is that writing skills are also crucial for your sales team. While we think of sales reps closing deals on calls, using their verbal skills to win over new customers, much of the actual selling happens over email. But it takes lots of coaching, strong feedback loops, and timely reviews to help salespeople of every level achieve best-in-class sales emails.

This week on Inside Intercom, Megan Killion, Sales Manager at Intercom, introduces GEMS – our four-part email coaching framework to help you incorporate emails into your deal review process and give those critical follow-up emails the attention they deserve.

Don’t write off email just yet,

P.S. We’re on a mission to make internet business personal. Join us – we’re hiring ;)

What we've been writing

Nadine mansour

Announcing our new real-time dashboard: Monitor your most important metrics in one place

Today, we’re excited to launch Intercom’s real-time dashboard – with one click, support managers can get a clear overview of what’s happening across their support team.

Liam Geraghty

Intercom presents Engineer Chats

We’ve told you all about the products, features and launches we’re excited about. Now we introduce you to the work of the people who make it happen.

Set your sales team's written communication apart

Megan Killion

Set your sales teams’ written communication apart with GEMS, our email coaching framework

As a sales manager, it’s important to remember that every customer interaction matters when closing a deal – emails are no exception.

Intercom is the world's first Customer Communications Platform, helping businesses build better customer relationships through personalized, messenger-based experiences.