How publishers are handling returns to the office going into 2022
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Embedded commerce through the eyes of the brand and publisher
Tuesday, December 7, 2021
Brands and publishers are always looking for new ways to generate revenue, but finding effective avenues isn't so easy. To convert customers at the moment of inspiration, they are turning to
'It's too early to sell': Why Axios is set on investing in internal growth, versus pursuing M&A in 2022
Tuesday, December 7, 2021
In 2022, Axios will focus on building its local media, subscription and SaaS licensing businesses to keep up the trend of 40% YoY revenue growth. December 07, 2021 It's been a busy and well-
Virtual forum: CTV advertising is an evolving strategy for marketers
Monday, December 6, 2021
The growth of connected TV consumption in 2021 has turned the channel into a critical tool for performance and brand marketing teams. Heading into 2022, more marketers are racing to shift budgets from
Consultancy businesses tried to promise they’d upstage agencies — it hasn’t really worked like that
Monday, December 6, 2021
So far this year there has been about $15 billion dollars worth of media billings by advertisers to marketing services businesses — none of which has gone to consulting firms. December 06, 2021
‘Time for a bigger advertising push’: Why hummus brand Ithaca is investing in OOH, radio now
Thursday, December 2, 2021
By strategically placing the billboards outside of Wegmans in particular, Ithaca is hoping to get grocery shoppers to remember the brand when they are making their snack and dip purchases for football
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