'A very, very strategic moment': In conversations about 2022 ad deals, first-party data takes center stage for more publishers

Publishers that have long talked about the value of their first party data are getting closer to learning an actual dollar value.
December 09, 2021

Publishers’ conversations about 2022 with advertisers and agencies are underway, and publishers’ first-party data is a newly prominent topic for an unusually wide range of publishers. Read more below.

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Ivy Liu
Publishers that have long talked about the value of their first party data are getting closer to learning an actual dollar value.

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Minority stakes bought by Temasek and LionTree will enable Horizon Media founder Bill Koenigsberg to keep building out digital chops and consider foreign expansion.

Media companies are updating their email newsletter offerings to utilize new native formats and transform the goals they can deliver for advertisers.

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This week’s Media Briefing looks at how some publishers are appointing executives to serve as internal ambassadors for their first-party data efforts while others adopt committee-based approaches.

Download this new guide to learn how mid-sized CTV and OTT partners enable buyers to take advantage of the fragmented media landscape.

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What was once a quirky feature of the app, is now crucial to its push into e-commerce — one that’s been bubbling away ever since AR Lenses arrived on the app in 2015.

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Register for this day-long event on December 15 at 2 p.m. EST for conversations with experts on the evolving importance of CTV for marketing teams.

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Interior design is an opportunity for employers to support female staffers, experts say.

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Decrypt’s new production studio is helping clients create everything from NFTs to permanent metaverse extensions — for a fee.

In 2022, Axios will focus on building its local media, subscription and SaaS licensing businesses to keep up the trend of 40% YoY revenue growth.
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