Embedded commerce through the eyes of the brand and publisher

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'It's too early to sell': Why Axios is set on investing in internal growth, versus pursuing M&A in 2022

Tuesday, December 7, 2021

In 2022, Axios will focus on building its local media, subscription and SaaS licensing businesses to keep up the trend of 40% YoY revenue growth. December 07, 2021 It's been a busy and well-

Virtual forum: CTV advertising is an evolving strategy for marketers

Monday, December 6, 2021

The growth of connected TV consumption in 2021 has turned the channel into a critical tool for performance and brand marketing teams. Heading into 2022, more marketers are racing to shift budgets from

Consultancy businesses tried to promise they’d upstage agencies — it hasn’t really worked like that

Monday, December 6, 2021

So far this year there has been about $15 billion dollars worth of media billings by advertisers to marketing services businesses — none of which has gone to consulting firms. December 06, 2021

‘Time for a bigger advertising push’: Why hummus brand Ithaca is investing in OOH, radio now

Thursday, December 2, 2021

By strategically placing the billboards outside of Wegmans in particular, Ithaca is hoping to get grocery shoppers to remember the brand when they are making their snack and dip purchases for football

Amid video growing pains, Amazon Live struggles to attract publishers

Wednesday, December 1, 2021

Amazon wants publishers to drive their audiences toward the ecommerce platform's shoppable videos. Many are skeptical. December 01, 2021 More than two years after renewing focus on its live-stream

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