Embedded commerce through the eyes of the brand and publisher
Brands and publishers are always looking for new ways to generate revenue, but finding effective avenues isn’t so easy. To convert customers at the moment of inspiration, they are turning to embedded commerce. Register for this virtual event featuring a fashion brand that collaborated with publishers — and succeeded — in using embedded commerce to generate new revenue. Join experts including Frida Almgren of Comms Workout, Anja Schuberth from Instyle and Freundin and Jesper Rasmussen from StyleStore as they discuss their collaboration in depth. Sign up for this virtual event on December 9 at 9:30 a.m. EST/3:30 p.m. CET to learn:
Sponsored by Tipser. |
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'It's too early to sell': Why Axios is set on investing in internal growth, versus pursuing M&A in 2022
Tuesday, December 7, 2021
In 2022, Axios will focus on building its local media, subscription and SaaS licensing businesses to keep up the trend of 40% YoY revenue growth. December 07, 2021 It's been a busy and well-
Virtual forum: CTV advertising is an evolving strategy for marketers
Monday, December 6, 2021
The growth of connected TV consumption in 2021 has turned the channel into a critical tool for performance and brand marketing teams. Heading into 2022, more marketers are racing to shift budgets from
Consultancy businesses tried to promise they’d upstage agencies — it hasn’t really worked like that
Monday, December 6, 2021
So far this year there has been about $15 billion dollars worth of media billings by advertisers to marketing services businesses — none of which has gone to consulting firms. December 06, 2021
‘Time for a bigger advertising push’: Why hummus brand Ithaca is investing in OOH, radio now
Thursday, December 2, 2021
By strategically placing the billboards outside of Wegmans in particular, Ithaca is hoping to get grocery shoppers to remember the brand when they are making their snack and dip purchases for football
Amid video growing pains, Amazon Live struggles to attract publishers
Wednesday, December 1, 2021
Amazon wants publishers to drive their audiences toward the ecommerce platform's shoppable videos. Many are skeptical. December 01, 2021 More than two years after renewing focus on its live-stream
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