Virtual event: The state of identity for marketers in 2022
With third-party cookie deprecation looming, marketers are working in-house and with technology partners to create identity solutions that can effectively address a changing world of privacy regulations and fragmented data. Brands, publishers and agencies are seeking to scale solutions that enable identity resolution, identity matching and identity management to ensure they can deliver customers relevant experiences in 2022 and beyond. Join Jason Colborn, head of global data solutions at Yahoo, and Kyle Hollaway, vice president of global identity at Acxiom, on December 13 at 1 p.m. EST for a discussion on how marketers are approaching the identity challenge. Register for this webinar to learn about:
Sponsored by Acxiom.     |
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How publishers are handling returns to the office going into 2022
Wednesday, December 8, 2021
Here are the latest updates to media companies' return to office plans. Some have already started bringing people in, while others are leaving timelines open-ended, after setting dates earlier this
Embedded commerce through the eyes of the brand and publisher
Tuesday, December 7, 2021
Brands and publishers are always looking for new ways to generate revenue, but finding effective avenues isn't so easy. To convert customers at the moment of inspiration, they are turning to
'It's too early to sell': Why Axios is set on investing in internal growth, versus pursuing M&A in 2022
Tuesday, December 7, 2021
In 2022, Axios will focus on building its local media, subscription and SaaS licensing businesses to keep up the trend of 40% YoY revenue growth. December 07, 2021 It's been a busy and well-
Virtual forum: CTV advertising is an evolving strategy for marketers
Monday, December 6, 2021
The growth of connected TV consumption in 2021 has turned the channel into a critical tool for performance and brand marketing teams. Heading into 2022, more marketers are racing to shift budgets from
Consultancy businesses tried to promise they’d upstage agencies — it hasn’t really worked like that
Monday, December 6, 2021
So far this year there has been about $15 billion dollars worth of media billings by advertisers to marketing services businesses — none of which has gone to consulting firms. December 06, 2021
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