The Latest From SaaStr: Adding Outbound Sales & Marketing to a Product-Led Growth Engine with Freshworks, Twilio, 1Password, Coda (Podcast 509 and Video)

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By Amelia Ibarra · Wednesday, December 22, 2021
 
     
 

Many start-ups today start with an amazing Product Led Growth (PLG) engine that hasn’t required an outbound sales and marketing motion. As amazing as this is, if your company wants to move into the mid-market or enterprise business, you’re going to have to build and hire a Sales team, and expand the capabilities of your Marketing function. How can you add this GTM motion effectively, without cannibalizing your existing business? Hear from the CMOs of top tech companies on they helped Freshworks, Twilio, Salesforce, 1Password, Atlassian, Litmus, CircleCi, Coda and many others have faced this challenge and led their companies through this successful transition.

The post Adding Outbound Sales & Marketing to a Product-Led Growth Engine with Freshworks, Twilio, 1Password, Coda (Podcast 509 and Video) appeared first on SaaStr.

 
     
 
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By Jason Lemkin · Wednesday, December 22, 2021
 
     
 

Q:  How do venture capital general partners resolve investment choice disagreements? If a number of partners think a certain startup is a good portfolio candidate and others don’t agree, what...
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The post Dear SaaStr: How Do VC Partners Reach Consensus On an Investments? appeared first on SaaStr.

 
     
 
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By Amelia Ibarra · Wednesday, December 22, 2021
 
     
 

SaaStr Scale 2021, our 3d annual event focused just on Scaling revenue, was a big success!  Over 5,000 of you came digitally. Here are the links to catch up on any sessions you missed.

The post Catch Up on SaaStr Scale 2021: All The Top Sessions from Box, Asana, Calendly and More appeared first on SaaStr.

 
     
 
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By Jason Lemkin · Tuesday, December 21, 2021
 
     
 

Recently there was a lot of discussion around if there are truly “10x engineers” or not.  It’s a complicated topic. But one thing that is clearly true — there are...
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The post The 10x Feature is Real. At Least, for a While. What’s Yours? appeared first on SaaStr.

 
     
 
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  One platform. One experience
By Amelia Ibarra 

Bring every employee and customer together with a unified contact center, voice, video, and chat. Download the 8x8 XCaaS solution brief to learn how truly integrated communications can accelerate your digital transformation.

Shipping software can be a real balancing act
By Amelia Ibarra 

Shortcut is built by software teams, for software teams to make project management even easier. They bring the flow to your software team's workflow. Plan, collaborate, build, and measure success with Shortcut. Try it today to take the management out of your team's project management


 
 
 

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The Latest From SaaStr: How Product Leaders are Building the Future of Enterprise Software with Atlassian COO, Slack CPO & Miro CPO (Video)

Tuesday, December 21, 2021

To view this email as a web page, click here How Product Leaders are Building the Future of Enterprise Software with Atlassian COO, Slack CPO & Miro CPO (Video) By Amelia Ibarra · Monday, December

12 Things You’ll Look Back On in SaaS And Regret; Plus Weekly SaaS News and Updates

Sunday, December 19, 2021

The latest SaaStr articles and Cloud news To view this email as a web page, click here SaaStr Weekly.logo_img.png Hey SaaStr Community, A little ways back on LinkedIn and Twitter, we put together a

The Latest From SaaStr: Picking the Perfect Pricing Model That Fits Your App With HackerOne CEO Marten Mickos (Podcast 508 and Video)

Saturday, December 18, 2021

To view this email as a web page, click here Picking the Perfect Pricing Model That Fits Your App With HackerOne CEO Marten Mickos (Podcast 508 and Video) By Amelia Ibarra · Friday, December 17, 2021

Wishlist: SaaStr Superfans

Friday, December 17, 2021

It's no secret, SaaStr is built on members like you. To view this email as a web page, click here Happy Holidays! We're counting down the final days of 2021 and thankful that SaaStr is built on

The Latest From SaaStr: SaaStr Scale: Live, TODAY! Tune into sessions from Box, Asana, Calendly and More

Thursday, December 16, 2021

To view this email as a web page, click here SaaStr Scale: Live, TODAY! Tune into sessions from Box, Asana, Calendly and More By Amelia Ibarra · Wednesday, December 15, 2021 SaaStr Scale is happening

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