The Latest From SaaStr: Adding Outbound Sales & Marketing to a Product-Led Growth Engine with Freshworks, Twilio, 1Password, Coda (Podcast 509 and Video)

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By Amelia Ibarra · Wednesday, December 22, 2021
 
     
 

Many start-ups today start with an amazing Product Led Growth (PLG) engine that hasn’t required an outbound sales and marketing motion. As amazing as this is, if your company wants to move into the mid-market or enterprise business, you’re going to have to build and hire a Sales team, and expand the capabilities of your Marketing function. How can you add this GTM motion effectively, without cannibalizing your existing business? Hear from the CMOs of top tech companies on they helped Freshworks, Twilio, Salesforce, 1Password, Atlassian, Litmus, CircleCi, Coda and many others have faced this challenge and led their companies through this successful transition.

The post Adding Outbound Sales & Marketing to a Product-Led Growth Engine with Freshworks, Twilio, 1Password, Coda (Podcast 509 and Video) appeared first on SaaStr.

 
     
 
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By Jason Lemkin · Wednesday, December 22, 2021
 
     
 

Q:  How do venture capital general partners resolve investment choice disagreements? If a number of partners think a certain startup is a good portfolio candidate and others don’t agree, what...
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The post Dear SaaStr: How Do VC Partners Reach Consensus On an Investments? appeared first on SaaStr.

 
     
 
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By Amelia Ibarra · Wednesday, December 22, 2021
 
     
 

SaaStr Scale 2021, our 3d annual event focused just on Scaling revenue, was a big success!  Over 5,000 of you came digitally. Here are the links to catch up on any sessions you missed.

The post Catch Up on SaaStr Scale 2021: All The Top Sessions from Box, Asana, Calendly and More appeared first on SaaStr.

 
     
 
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By Jason Lemkin · Tuesday, December 21, 2021
 
     
 

Recently there was a lot of discussion around if there are truly “10x engineers” or not.  It’s a complicated topic. But one thing that is clearly true — there are...
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The post The 10x Feature is Real. At Least, for a While. What’s Yours? appeared first on SaaStr.

 
     
 
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  One platform. One experience
By Amelia Ibarra 

Bring every employee and customer together with a unified contact center, voice, video, and chat. Download the 8x8 XCaaS solution brief to learn how truly integrated communications can accelerate your digital transformation.

Shipping software can be a real balancing act
By Amelia Ibarra 

Shortcut is built by software teams, for software teams to make project management even easier. They bring the flow to your software team's workflow. Plan, collaborate, build, and measure success with Shortcut. Try it today to take the management out of your team's project management


 
 
 

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The Latest From SaaStr: How Product Leaders are Building the Future of Enterprise Software with Atlassian COO, Slack CPO & Miro CPO (Video)

Tuesday, December 21, 2021

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Thursday, January 20, 2022

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☕ Marketing Roundup - Weekly Marketing Strategies - Issue 11

Thursday, January 20, 2022

My fellow marketers, We're onto Week 11 of the weekly marketing roundup email. A series where I share posts from our Marketers Utopia directly to your inbox so you can execute on the value inside.

Jan. 20 - Amazon plans first apparel store | André Leon Talley's legacy

Thursday, January 20, 2022

Amazon to open first physical clothing store; The story of Toys R Us' bankruptcy is still unfolding, and it still matters; 6 DTC trends to watch in 2022; Bonobos CEO exits after 5 years at the

💎 5 Tweet Tuesday 💎 - Shaan's top tweets of the week!

Thursday, January 20, 2022

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Jan. 20 - M&M's new look spotlights inclusivity | Pepsi gathers Super Bowl Halftime Show all-stars

Thursday, January 20, 2022

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Thursday, January 20, 2022

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Breaking down European VC's bumper year

Thursday, January 20, 2022

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5 resources to maximize your impact with social media

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Opt In Weekly - 🧠Inside my brain

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