The Latest From SaaStr: Adding Outbound Sales & Marketing to a Product-Led Growth Engine with Freshworks, Twilio, 1Password, Coda (Podcast 509 and Video)

Many start-ups today start with an amazing Product Led Growth (PLG) engine that hasn’t required an outbound sales and marketing motion. As amazing as this is, if your company wants to move into the mid-market or enterprise business, you’re going to have to build and hire a Sales team, and expand the capabilities of your Marketing function. How can you add this GTM motion effectively, without cannibalizing your existing business? Hear from the CMOs of top tech companies on they helped Freshworks, Twilio, Salesforce, 1Password, Atlassian, Litmus, CircleCi, Coda and many others have faced this challenge and led their companies through this successful transition.

The post Adding Outbound Sales & Marketing to a Product-Led Growth Engine with Freshworks, Twilio, 1Password, Coda (Podcast 509 and Video) appeared first on SaaStr.

Q:  How do venture capital general partners resolve investment choice disagreements? If a number of partners think a certain startup is a good portfolio candidate and others don’t agree, what...
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The post Dear SaaStr: How Do VC Partners Reach Consensus On an Investments? appeared first on SaaStr.

SaaStr Scale 2021, our 3d annual event focused just on Scaling revenue, was a big success!  Over 5,000 of you came digitally. Here are the links to catch up on any sessions you missed.

The post Catch Up on SaaStr Scale 2021: All The Top Sessions from Box, Asana, Calendly and More appeared first on SaaStr.

Recently there was a lot of discussion around if there are truly “10x engineers” or not.  It’s a complicated topic. But one thing that is clearly true — there are...
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The post The 10x Feature is Real. At Least, for a While. What’s Yours? appeared first on SaaStr.