The Latest From SaaStr: Dear SaaStr: What is a Good Refund Policy for a SaaS Product?

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By Jason Lemkin · Saturday, January 1, 2022
 
     
 

Dear SaaStr: What is a Good Refund Policy for a SaaS Product? SaaS startups, especially those that sign customers to annual customers, will have customers that want to cancel those...
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The post Dear SaaStr: What is a Good Refund Policy for a SaaS Product? appeared first on SaaStr.

 
     
 
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By Jason Lemkin · Friday, December 31, 2021
 
     
 

I agree with most Start-Up Truisms.  One of the best ones is Don’t Chase the Shiny Penny.  Double Down on What Works. For sure this is true in SaaS.  If you’ve...
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The post Your (Belated) SaaS New Year’s Resolution: Add a Layer appeared first on SaaStr.

 
     
 
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By Jason Lemkin · Friday, December 31, 2021
 
     
 

I want to spend a little time on some learnings about Strategic Partners in SaaS.  First, let me be clear — to make it in SaaS, you’re probably going to...
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The post The Law of Attach Rates, And Why Partners Usually Can’t Really Move the Needle For You — Directly appeared first on SaaStr.

 
     
 
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By Jason Lemkin · Thursday, December 30, 2021
 
     
 

When you ask customers to switch from an existing vendor to you … Do you offer to do ALL the work? The migration?The implementation?The integrations?The data mapping? If not, imagine...
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The post Be Honest: How Easy Is It To Really Switch to Your App? appeared first on SaaStr.

 
     
 
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By Jason Lemkin · Thursday, December 30, 2021
 
     
 

When you are getting your SaaS company going, first time founders may sort of Fear the CIO.  Or at least, want to stay away.  Isn’t it better to go around...
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The post Can an 8-Person StartUp Sell to a CIO? Yes — If You Understand The Social Contract. appeared first on SaaStr.

 
     
 
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By Amelia Ibarra 

Bring every employee and customer together with a unified contact center, voice, video, and chat. Download the 8x8 XCaaS solution brief to learn how truly integrated communications can accelerate your digital transformation.

Shipping software can be a real balancing act
By Amelia Ibarra 

Shortcut is built by software teams, for software teams to make project management even easier. They bring the flow to your software team's workflow. Plan, collaborate, build, and measure success with Shortcut. Try it today to take the management out of your team's project management


 
 
 

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☕ Marketing Roundup - Weekly Marketing Strategies - Issue 11

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