15 Sales and Marketing Mistakes You're Making ; Plus Weekly SaaS News and Updates

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Hey SaaStr Community,

Welcome to 2022.

We’ve all made mistakes in sales and marketing last year, ourselves included :) and we're sure we'll even be making a few ourselves again.

But if you see yourself making any of the mistakes below, it’s fairly easy to make a course correction. Now's the time! It will help.

15+ of The Top Sales & Marketing Mistakes SaaS Startups Make

New This Week

It Was an IPO-a-Day in 2021. We’ve Never Seen That Before

One of the top takeaways of 2021 is the sheet rate of IPO creation. Much as Unicorn creation more than doubled in 2021, so did IPOs. It's a good thing IPOs grew as quickly as Unicorns were minted.

What this means for you -->

This edition of the SaaStr weekly is sponsored in part by Snowflake

Your (Belated) SaaS New Year’s Resolution: Add a Layer

SaaS Compounds, so imagine if you just added one extra layer, one extra segment, one new way to sell, one product extension … that just might add another 10% growth this year.

Do 1 new thing that adds to your core -->

The Law of Attach Rates, And Why Partners Usually Can’t Really Move the Needle For You — Directly

To make it in SaaS, you’re probably going to need to achieve Strategic Partners of some sort to achieve real success. But if you’re just getting going and you're hoping some Magic Partner is going to lift your business dramatically and generate/create a ton of new business for you on its/their own — it’s tough.

Understand attach rates and how it applies to your product -->

This edition of the SaaStr weekly is sponsored in part by Owl Labs

Q&A: VCs, what are some red flags that would make you reject a startup immediately?

First, there is a lot of marginal behavior that doesn’t lead to an immediate rejection but does lead to immediate skepticism, like metrics that don’t quite make sense. Weird metrics like “Quarterly MRR” or odd ways to describe revenue are immediate flags.

The answer-->

How To Innovate Faster with Community: Insights From Co-creating Product with Community with GitLab

Sid Sijbrandij, CEO of GitLab, discusses GitLab’s journey as an open core SaaS business, balancing high revenue potential and community contributions, and delivering safer software faster by collaborating with the wider community.

Watch now -->

Hot Jobs

•	Zapnito is looking for a SDR Team Lead to be a "player coach," and help develop and grow the SDR function across EMEA.

•	Mindtickle is seeking a Director of Customer Success to maximize net retention, orchestrate and perfect a delightful customer experience throughout the journey and grow a high performing team of trusted advisors.