15 Sales and Marketing Mistakes You're Making ; Plus Weekly SaaS News and Updates

One of the top takeaways of 2021 is the sheet rate of IPO creation. Much as Unicorn creation more than doubled in 2021, so did IPOs. It's a good thing IPOs grew as quickly as Unicorns were minted.

SaaS Compounds, so imagine if you just added one extra layer, one extra segment, one new way to sell, one product extension … that just might add another 10% growth this year.

To make it in SaaS, you’re probably going to need to achieve Strategic Partners of some sort to achieve real success. But if you’re just getting going and you're hoping some Magic Partner is going to lift your business dramatically and generate/create a ton of new business for you on its/their own — it’s tough.

First, there is a lot of marginal behavior that doesn’t lead to an immediate rejection but does lead to immediate skepticism, like metrics that don’t quite make sense. Weird metrics like “Quarterly MRR” or odd ways to describe revenue are immediate flags.

Sid Sijbrandij, CEO of GitLab, discusses GitLab’s journey as an open core SaaS business, balancing high revenue potential and community contributions, and delivering safer software faster by collaborating with the wider community.