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Jan. 3 - In case you missed it: 2021 Marketing Dive stories worth revisiting

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Daily Dive

Jan.​ 3,​ 2022 | Today's news and insights for marketing leaders
 
 
 
 
 
 
 
 

Note from the editor

 
Welcome to 2022. To start the year, Marketing Dive has selected for today's newsletter a handful of stories from 2021 that we think are worth resurfacing.

Along with coverage of the best campaigns of the last year, revisit (or read for the first time) our interviews with marketing leaders like S4 Capital's Martin Sorrell and Wendy's CMO Carl Loredo. We've also included a look at what's ahead for agencies in 2022, and our Super Bowl LVI ad tracker.

We are excited to return from the holidays refreshed and with our eyes trained on the marketing landscape, whatever the year may bring.

As always, thanks for reading.

Chris Kelly
Reporter, Marketing Dive
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Top Marketing Trends of 2021

Wednesday, December 29, 2021

CPG brands ditch domestic tropes for culture-led marketing. Will it pay off?; How Mars approaches contextual advertising as a cookieless future looms; CTV is exploding, but can marketers capitalize on

Top Marketing News of 2021

Monday, December 27, 2021

KFC scores new CMO with Nintendo's Nick Chavez; Ad market's growth exceeds broader economic recovery, fueled by digital; Budweiser skips 2021 Super Bowl, reallocates ad budget to COVID-19

Dec. 23 - Walmart tops retailers on paid social share of voice | Triller goes public with SeaChange merger

Thursday, December 23, 2021

Triller merges with SeaChange to extend reach into OTT media; IAB opens general membership to agencies, broadening tent amid digital upheaval; PepsiCo's in-house content studio head on preserving

Dec. 22 - Under Armour's 'wearable' NFTs honor Steph Curry | Warner Bros. puts 'Matrix' tweets on DOOH billboards

Wednesday, December 22, 2021

Warner Bros. puts 'Matrix' tweets at center of global DOOH campaign; PepsiCo's in-house content studio head on preserving brand trust as demand soars; McDonald's sells AI tech firm

Dec. 21 - AT&T sells Xandr to Microsoft, ending programmatic bid | Tracking every Super Bowl spot

Tuesday, December 21, 2021

Super Bowl LVI: Tracking every ad; LeBron James reps a second PepsiCo brand with Ruffles effort; Social commerce to drive influencer marketing evolution in 2022; UTA buys MediaLink as marketing,

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