Jan. 3 - In case you missed it: 2021 Marketing Dive stories worth revisiting

 
 

Daily Dive

Jan.​ 3,​ 2022 | Today's news and insights for marketing leaders
 
 
 
 
 
 
 
 

Note from the editor

 
Welcome to 2022. To start the year, Marketing Dive has selected for today's newsletter a handful of stories from 2021 that we think are worth resurfacing.

Along with coverage of the best campaigns of the last year, revisit (or read for the first time) our interviews with marketing leaders like S4 Capital's Martin Sorrell and Wendy's CMO Carl Loredo. We've also included a look at what's ahead for agencies in 2022, and our Super Bowl LVI ad tracker.

We are excited to return from the holidays refreshed and with our eyes trained on the marketing landscape, whatever the year may bring.

As always, thanks for reading.

Chris Kelly
Reporter, Marketing Dive
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Top Marketing Trends of 2021

Wednesday, December 29, 2021

CPG brands ditch domestic tropes for culture-led marketing. Will it pay off?; How Mars approaches contextual advertising as a cookieless future looms; CTV is exploding, but can marketers capitalize on

Top Marketing News of 2021

Monday, December 27, 2021

KFC scores new CMO with Nintendo's Nick Chavez; Ad market's growth exceeds broader economic recovery, fueled by digital; Budweiser skips 2021 Super Bowl, reallocates ad budget to COVID-19

Dec. 23 - Walmart tops retailers on paid social share of voice | Triller goes public with SeaChange merger

Thursday, December 23, 2021

Triller merges with SeaChange to extend reach into OTT media; IAB opens general membership to agencies, broadening tent amid digital upheaval; PepsiCo's in-house content studio head on preserving

Dec. 22 - Under Armour's 'wearable' NFTs honor Steph Curry | Warner Bros. puts 'Matrix' tweets on DOOH billboards

Wednesday, December 22, 2021

Warner Bros. puts 'Matrix' tweets at center of global DOOH campaign; PepsiCo's in-house content studio head on preserving brand trust as demand soars; McDonald's sells AI tech firm

Dec. 21 - AT&T sells Xandr to Microsoft, ending programmatic bid | Tracking every Super Bowl spot

Tuesday, December 21, 2021

Super Bowl LVI: Tracking every ad; LeBron James reps a second PepsiCo brand with Ruffles effort; Social commerce to drive influencer marketing evolution in 2022; UTA buys MediaLink as marketing,

Jan26: Standard General bids for Bally

Wednesday, January 26, 2022

Bally's Corporation offer, Wynn Resorts IR in UAE, Playtech update, Jefferies winter summit recap, Synalogik funding +more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

✂UK growth forecasts trimmed

Wednesday, January 26, 2022

.... and Royal Mail and Unilever announce job cuts View this email in your browser 26th January 2022 Bite-sized business news from the UK and beyond Good morning According to the Institute of Customer

The need for speed – this week on Inside Intercom

Wednesday, January 26, 2022

How to stay ahead of the competition. Hey there, As a company, what differentiates you from your competitors? In a lot of ways, it's not what you can do – it's how fast you can do it. Not too

Reliance has makeup on its mind

Wednesday, January 26, 2022

Also in today's edition: Top streamers double down on India; Coins dance to Nasdaq tune; Anti Vaxxers hit the streets ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

💎 5 Tweet Tuesday 💎 - Shaan's top tweets this week!

Wednesday, January 26, 2022

The Rock actually replied 👀 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Trends you could’ve known about weeks ago

Tuesday, January 25, 2022

Trends you could've known about weeks ago Hey. No time to waste. From our weekly Trends flare: Abstract line art: Yup. Searches are rising in several regions, so there are a ton of lucrative

Jan. 25 - Victoria's Secret sells stake in China business | Stitch Fix names CTO

Tuesday, January 25, 2022

Victoria's Secret will sell stake in China business for $45M; Amazon Go convenience stores are headed to suburbia; 5 tech trends to watch in 2022; Stitch Fix taps Visa exec as CTO View online |

5 reasons to audit your website (+ a step-by-step template to help)

Tuesday, January 25, 2022

The Content Marketer Today, we're showing you how to do a website audit in 9 steps, 5 free traffic sources with huge results, the top 8 best company newsletters for 2022 and more! 9-Step Website

Would West Elm Caleb be a good #ad?

Tuesday, January 25, 2022

Plus, why is influencer marketing so powerful? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The Growth Newsletter #057

Tuesday, January 25, 2022

DTC reviews, writing pages, template landing pages, Ahrefs tactics ‌ ‌ ‌ The Growth Newsletter #057 Hey, Julian here. This newsletter curates growth insights from the Demand Curve Slack community. It