⚡ MC - How Mailchimp Is Driving 46K+ Organic Visits Per Month

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How Mailchimp is driving 46K+ organic visits per month with this strategy

The ‘marketing glossary pages’ of MailChimp is ranking for hundreds of keywords like these: What is ROI,  What is a landing page, What is a bounce rate & a lot more.

As a result, these pages are driving 46.3k organic visits per month and have acquired links from 1.74k domains.

Here’s a step-by-step process to steal Mailchimp’s strategy:

Step 1. Find the broad topic for creating glossary pages.

Make it relevant to the business offerings. For example, if your business is in the HR services, the glossary page could be relevant to the HR glossary.

Step 2, Identify and list sub-topics.

Possible sources to get ideas from are customer interviews, google autosuggestions, forums like Quora, Reddit.

Step 3. Refine the list of definitions.

Prioritize them by search volume, business value amd relevance, search intent. Now, you have a list of glossary terms to be considered.

Step 4. Make it short & straightforward.

Make the title as simple as ‘[keyword] definition,’ or something like ‘what is [keyword].’ Add the definition in one paragraph. Sometimes it helps you win featured snippets as well. Next, add relevant questions to the glossary keyword.

Step 5. Add FAQ schema.

Adding FAQ schema for the related questions will help you stand out in the SERP.

Step 6. Categorize and interlinks.

Internal linking is a must to get the most out of this strategy. Add internal links to relevant blog articles, pillar pages, service pages. Even better, run editorial link campaigns to get the initial boost to the glossary pages.

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Snippets

• Second Intelligence — Extract relevant context of concepts you want to understand using AI.
• Startup Recipes — A cheat sheet with 60+ startup tools formulas to create your MVP.
• Pika — Turn boring screenshots into beautiful shareable images.
• Aadit Sheth — I gained 100,000 followers in a year. But it's no rocket science. Here's how I'd do it again (without getting lucky).
• Alexander Claybight — I analysed how @JustinSaaS grew from 9009 to 33,519 followers in 90 days! This thread shows you how you can do the same.
• Ryan Law — How to boost a blog post in 5 minutes.

Worth Reading

1. 24 Creative, Competitive, & Click-Worthy Ad Copy Examples (+How to Replicate Them).

2. 15 Newsletter Growth Tips: How I Grew #SEOFOMO from +1K to 17K Subscribers within 2 Years.

3. Instagram tests chronological feed and prioritizing your favorite creators, 

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