⚡ MC - Use the "Poster Boy Formula" to reach new audiences

This week's issue is one day late due to some personal issues. Sorry for the delay.

Tip: Use the "Poster Boy Formula" to reach new audiences

There's an easy way to get bigger companies to promote you as a byproduct of promoting themselves. Reach their audiences by documenting the wins you've had using their product and giving it to them on a silver platter.

The "Poster Boy Formula" single-handedly moved Bryan Harris of Growth Tools from zero to 10,000 subscribers in four months.  

The idea is to essentially become a success story for companies and influencers so that they'll post about it, put it on their websites, and so forth. This can bring you more credibility, leads, and traffic. 

To try it yourself:

1. Make a list of products, services, and content creators that you love.
2. Choose a few likely candidates with big audiences that match your target market (but they should be small enough that they'll see value in your story). 

3. Then document every benefit you've received from their work. And while you're at it, warm them up by replying to their welcome emails, leaving high-quality comments on social media/blogs, sharing their content, etc. 

4. Once they're familiar with you, reach out to thank them and share a detailed breakdown of how they've helped you. Don't ask for anything. 

5. Then stay on their radar by following up every 90 days with a brief update on the latest wins you've had thanks to them. Not every company will promote your story, but some will, and as we saw with Bryan, it can have a big impact.

Interested in advertising to 3000+ smart readers like you? Book Here →

Snippets

• Mysuper.fan — Identify your top superfans on YouTube by doing a deep dive into the engagement across your content.
• Talking Avatar — advanced avatar creation toolkit that uses AI to create your own CG/Human-like avatars from selfie photos.
• Modern Keyword Research — a free eBook by Charles Floate meant as a complete introduction to Keyword Research. 
• Jakob Greenfeld — Trung Phan managed to grow his Twitter following by 300k in just one year. I spent 10 hours studying how he did it. Here's everything I learned.
• Arunima — 60 formats for tweets, hooks, and headlines to help you go viral.
• Matt Navarra — New TikTok features thread.

Worth Reading

1. 17 ways to improve SEO rankings in 2022 by Backlinko.

2. The ultimate guide to writing online by David Perell.

3. New report highlights the rise of Social Media Shopping.

Good Findings are paid ads that support Marketer Crew and are sent to our 3000+ subscribers each week. Book now →

Gif / Illustration

Copywriting tip: if you don’t use phrases in real conversation don’t use them in your marketing copy. (Jeremy  Moser)

💲 Interested in advertising to smart readers like you? Sponsor an issue or book a classified ad.

🙂 With your feedback, I can improve the newsletter. Click to vote. Was the content good or bad?

⏩ Please forward this email to a friend. Anyone new can subscribe here :)

📚 Get the complete Product Hunt Launch Checklist — 12 checklists for preparing the launch from scratch. Available for Airtable, Google Sheets and Notion.