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Publishers, we want to know: How is your team’s email marketing personalization strategy adapting when it comes to the newsletters and other content you send to your audience? What does personalization in email engagement mean to you? Is personalization a priority? What outcomes do you see from your personalization strategy? Take this survey and we’ll send you a $5 Amazon gift card along with the results. Sponsored by Jeeng.     |
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The Rundown: Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022
Friday, February 4, 2022
Together they accounted for more than seven in $10 (74%) of global digital ad spending last year, which is 47% of all money spent on advertising over that period. February 04, 2022 Google, Meta (
‘Like an atomic bomb’: So what now for the IAB’s GDPR fix after regulator snafu?
Thursday, February 3, 2022
More great news for Google and other walled gardens. February 03, 2022 The guardrails the ad industry erected to maintain its compliance with Europe's wide-ranging data protection law aren't
Understanding Google’s FLoC replacement Topics, and its unanswered questions
Thursday, January 27, 2022
While privacy advocates are saying this doesn't go far enough, advertisers may think this won't be targeted enough. January 27, 2022 In preparation for life after the third-party cookie, Google
New report: Tactics for managing the subscriber lifecycle
Friday, December 10, 2021
Living in a subscription-first world has provided customers with seemingly endless options, but it has also made managing the entire subscriber journey even more essential to publishers' success.
Why Criteo is purchasing the best-kept secret in digital media for $380 million
Friday, December 10, 2021
Criteo announced plans to buy IPONWEB, a deal that could prove critical to its intended pivot from ad retargeting to retail media. December 10, 2021 December is typically a time when M&A
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