Great content marketing's secret sauce – this week on Inside Intercom

Hey there,

B2B companies aren’t typically known for their sparkling, personality-driven content marketing. Let’s face it – a lot of times, most content inspires a feeling of “meh” rather than “hell yeah!” But it doesn’t have to.

Velocity’s Co-founder and Creative Director Doug Kessler firmly believes that modern content marketing is missing a key ingredient…mojo! It’s that rare mix of confidence, attitude, and energy that exudes from content that makes you feel. When unleashed in the right way, mojo not only educates, but also inspires your audience to act, think, believe.

What stops marketers from leveraging this kind of power? Tune into this week’s podcast as Doug explains how fear and editing by committee holds too many brands back from creating something truly magnetic.

Dare to make your audience feel,

P.S. Do you like to do things a little differently? Us too! Join us – we’re hiring. ;)

Intercom is the world's first Customer Communications Platform, helping businesses build better customer relationships through personalized, messenger-based experiences.

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