Great content marketing's secret sauce – this week on Inside Intercom

Hey there,

B2B companies aren’t typically known for their sparkling, personality-driven content marketing. Let’s face it – a lot of times, most content inspires a feeling of “meh” rather than “hell yeah!” But it doesn’t have to.

Velocity’s Co-founder and Creative Director Doug Kessler firmly believes that modern content marketing is missing a key ingredient…mojo! It’s that rare mix of confidence, attitude, and energy that exudes from content that makes you feel. When unleashed in the right way, mojo not only educates, but also inspires your audience to act, think, believe.

What stops marketers from leveraging this kind of power? Tune into this week’s podcast as Doug explains how fear and editing by committee holds too many brands back from creating something truly magnetic.

Dare to make your audience feel,

Zara Burke signature

P.S. Do you like to do things a little differently? Us too! Join us – we’re hiring. ;)

What we've been writing

Intercom for Enterprise: Security at Intercom

Thibault Candebat

Security at Intercom: How our InfoSec team protects our customers’ data – and trust

As we scale, we’re working with enterprise customers with complex needs. How do we keep their data secure? Find out in our Intercom for Enterprise series debut.

Infrastructure at speed: 5 lessons learned from building Intercom in Europe

brian scanlan

Infrastructure at speed: 5 lessons learned from building Intercom in Europe

It's been a fun and challenging journey expanding Intercom globally. Here are five lessons we’ve learned building out our infrastructure in Europe.

Velocity’s Doug Kessler on bringing the mojo back to content marketing

LIAM GERAGHTY

Doug Kessler on bringing the mojo back to content marketing

“Mojo” may not be your typical marketing jargon. But according to Velocity’s Creative Director that’s exactly what great content marketing is missing.

Intercom is the world's first Customer Communications Platform, helping businesses build better customer relationships through personalized, messenger-based experiences.