The Latest from SaaStr: Email is #1 for MQLs

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Gartner: Email Is #1 For MQLs

By Jason Lemkin · Tuesday, April 5, 2022 | Blog Posts, Marketing

Gartner released its latest “Best Performing Marketing Channel” survey, and while it’s not as informative (to me at least) as its CIO and Cloud reports, there are a few interesting learnings.

Read the full article: Gartner: Email Is #1 For MQLs

THE LEARNINGS

Revenue Marketing: Build for Scale with Podium SVP, Revenue Marketing Jess Weimer (Video)

By Amanda Beaty · Monday, April 4, 2022 | Marketing

Demand generation is the focus of targeted marketing programs that drive awareness and interest in a company’s products and or services. The ultimate success of demand generation is defined as the number of marketing qualified leads (MQL) generated, and is measured by impressions, website visits, and clicks.

Jess Weimer, Senior Vice President of Revenue Marketing at Podium, discusses why it’s time to pivot from demand generation to revenue marketing and best practices for making that pivot.

Read the full article: Revenue Marketing: Build for Scale with Podium SVP, Revenue Marketing Jess Weimer (Video)

NO MORE VANITY METRICS

Last Chance to Sponsor SaaStr Europa 2022: What It Will Be Like

By Jason Lemkin · Monday, April 4, 2022 | Events

Need leads in 2022? Want to meet with 2,500 SaaS and cloud execs … at the Beach?

Now is the time! This is the last-ish chance to sponsor 2022 SaaStr Europa in Barcelona, June 7-8

We’re tracking to our biggest Europa ever. Right now we are at 125% of the last Europa, but it could be bigger.

WHAT IT WILL BE LIKE

Maybe Tell Your VP of Sales They Have A Job Forever. If They Do.

By Jason Lemkin · Monday, April 4, 2022 | Early

So this is the real start of the VPs-of-Sales Lose Their Job Season.

Why? It takes until about now in the year for founders and VC boards to process both what happened last year and to align on if this year is on track. Around now, it dawns on folks the VP of Sales they have may not be the one they need.

So be aware no matter how grateful you are and how well you treat your VP of Sales, and how well you think they are paid, and no matter how well they’ve done … they are worried. They all are.

Read the full article: Maybe Tell Your VP of Sales They Have A Job Forever. If They Do.

WHAT TO DO

5+ Basic Tips to Assigning Leads to Your First Sales Reps

By Jason Lemkin · Monday, April 4, 2022 | Sales

Some of the ideas in this post are … basic. So forgive me. But I’m going to include some of them as I’ve noticed that as SaaS explodes, more and more SaaS companies do better and better in more and more interesting spaces. But they also just miss some of the very basics sometimes.

So let’s talk about lead allocation 101. Really, 100. 01. The very basics.

When you have 1 rep, it’s pretty easy to know where to send the leads. You either keep a few for yourself as CEO — or you send them all to her. But what do you do with reps 2-10?

Read the full article: 5+ Basic Tips to Assigning Leads to Your First Sales Reps

A FEW BASIC THOUGHTS