The Latest from SaaStr: 5 Interesting Learnings from Snowflake at $1.5 Billion in ARR

By Jason Lemkin · Wednesday, April 6, 2022 | 5 Interesting Things, Scale

So when we last checked in with Snowflake, it was at $850m ARR growing a breathtaking 110%, with 162% NRR.

It hasn’t really slowed down!  At $1.5 Billion in ARR, it’s still growing 102%.  That’s triple-digit growth going into a $2 Billion run rate!  Goodness.

Read the full article: 5 Interesting Learnings from Snowflake at $1.5 Billion in ARR

By Amanda Beaty · Wednesday, April 6, 2022 | Company Culture, Leadership

When a founder starts a company, they don’t need a product leader. Instead, they bring in engineers, researchers, designers, and data scientists to create the product. When you eventually come in, your job as a product manager is to pull everything together. How can you hit the ground running without causing too much disruption, while also keeping everyone happy?

Notion CPO, Madhu Muthukumar, looks back at his experience leading product teams at top SaaS companies to pull insights on the first 90 days of a product leader.

Read the full article: People, Process, and Product: A Product Leader’s First 90 Days with Notion CPO Madhu Muthukumar (Pod 544 + Video)

By Amelia Ibarra · Wednesday, April 6, 2022 | Events

SaaStr is committed to having the most inclusive community in Cloud and SaaS.

At SaaStr, our goal is for all of our events, and the community and companies who participate in them, to include, encourage, and recognize people of all races, ethnicities, genders, ages, abilities, religions, sexual orientations, and military service.

We believe that true innovation depends on hearing from, meeting with, and listening to people with a variety of perspectives and diverse backgrounds.

To help, we've set aside 500 no-charge passes to SaaStr Europa for members of underrepresented groups in the B2B / SaaS community.

Apply today to join us at SaaStr Europa in Barcelona for 2+ full days of thought leadership sessions, networking, and more. Get the playbook from the best founders, executives, and investors in SaaS.

By Jason Lemkin · Wednesday, April 6, 2022 | Customer Success, Growth

Recently I was catching up with a good friend who used to be CEO of an enterprise-y SaaS social networking company — and the usage and engagement numbers of his business were just awful.

Customers bought because they thought their organizations needed this functionality, and so they wrote the checks for Year 1, and even Year 2.  But the end-user usage just never appeared …

In SaaS, it actually takes until Year 3 for your customers to churn out from low engagement / low usage.

Read the full article: Why It’s Year 3 When You Lose Your Larger Customers

WHAT B2B MARKETING LEADERS NEED TO KNOW ABOUT SEO IN 2022

By Amelia Ibarra

This webinar with top marketing leaders Dave Gerhardt & Mitch Causey is your crash course on B2B SEO essentials for 2022—and beyond.

WIN WITH COMMUNITY-LED GROWTH

By Amelia Ibarra

Today's buyers hear from their peers about what works, before they talk to you or your competitors. It’s time to activate community-led growth.

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