The Latest from SaaStr: Pick Up The Phone. Answer the Chat. Be Present.

By Jason Lemkin · Friday, April 8, 2022 | Sales

We’ve talked quite a bit on SaaStr about Customer Success, and there’s a very specific reason for it.  It’s one of the most non-obvious drivers of revenue growth in Years 3, 4, 5, and beyond of your SaaS start-up.

What we haven’t really talked about is Customer Support.  Basic, reactive, customer support.  Solve the customer problem.  Try to.  Pretend to.  Etc.

Read the full article: Pick Up The Phone. Answer the Chat. Be Present.

By Amanda Beaty · Friday, April 8, 2022 |  Customer Success

As customers become more resistant to marketing, companies need a bulletproof messaging strategy. For DigitalOcean, happiness is their marketing hack. Carly Brantz, CMO of DigitalOcean, outlines how to grow your business by creating a culture of happiness.

A culture where happiness thrives is a culture where creativity and innovation will be high. Happiness allows developers to grow. And when your customers grow, so too does your company. Brantz introduces four key building blocks to ensuring customer happiness.

Read the full article: Marketing to Developers: Why Happy is Our Hack with DigitalOcean’s CMO Carly Brantz (Pod 545 + Video)

By Jason Lemkin · Friday, April 8, 2022 | Hiring

Losing a top salesperson is tough in any job market, but today, you have to work even harder to hold onto your best talent. Gong recently released a report on sales talent and we dug into some of the most interesting findings.

Read the full article: Gong: The #1 Reason Top Sales Reps Leave Is For a Promotion

By Team SaaStr · Thursday, April 7, 2022 | Scale

As we're gearing up for our 3d epic SaaStr Europa 2022 in Barcelona 7-8 June, we're taking a look at a few iconic sessions from the past.

At our inaugural SaaStr Europa in Paris back in 2018, Sequoia (then Accel) Partner Luciana Lixandru and UiPath CMO Bobby Patrick discussed what breaks when your business goes into hypergrowth mode (hint: pretty much everything). 

Read the full article: A Look Back: Everything Breaks When You Go Into Hypergrowth Mode, with UiPath’s CMO (Video + Transcript)

WHAT B2B MARKETING LEADERS NEED TO KNOW ABOUT SEO IN 2022

By Amelia Ibarra

This webinar with top marketing leaders Dave Gerhardt & Mitch Causey is your crash course on B2B SEO essentials for 2022—and beyond.

WIN WITH COMMUNITY-LED GROWTH

By Amelia Ibarra

Today's buyers hear from their peers about what works, before they talk to you or your competitors. It’s time to activate community-led growth.

© SaaStr 2022

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