[New Research] Why do people follow and share?

 
 
What goes on in the mind of the social media user? I’ve often wondered.

I look at a social account and think about the psychology behind the actions we’re all hoping for, as marketers. Why do people follow? Why do they share? And do their reasons align with what marketers think? Or are marketers missing something? We conducted a survey to find out.

Today we have new research and answers to some big and important questions about social media.

  • Why do people follow social media accounts?
  • Why do people share content?
  • Where are people messaging each other?
  • How do people feel about ads in social media?
  • Do people trust company messages on social media?

So here are the 5 big takeaways, with a brief analysis and recommended actions for each datapoint. Here’s a preview:

Obviously, there is a gap.

Beyond the data, we asked four social media marketing experts for their input. Their perspectives add a lot of insights into the data.

Yes, show me the data about why people follow and share →

 
 
Our upcoming webinar...

👉  4/26 - Wine & Webinar: Marketing Visuals: How to Get the Most From Every Pixel

Hope to see you there!
 
 
Orbit Media Studios, 4043 N Ravenswood Ave., Suite 316, Chicago, IL 60613, United States
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