Spotify's Anchor launches video podcasts

• Spotify’s Anchor has rolled out proprietary video podcasts to all Anchor users in the US, Canada, New Zealand, Australia, and the UK. Paid subscriptions will be available for these shows, too; additionally, Anchor has integrated with Riverside, to streamline the production of video podcasts. Anchor has posted more details, and here are Anchor’s FAQs.

• How do Anchor’s proprietary video podcasts work technically?

  • We gave it a go - producing a 73MB video file in Quicktime and uploading it to Anchor. On Spotify’s web player in Chrome, when signed in, the video plays - it’s a .webm format video file, served in two chunks - one 34,988 bytes, one 1.5 MB, and served with security tokens by Amazon S3 via Akamai. You need to be signed-in to Spotify to see the video, otherwise you only hear the audio.
  • Apple’s Safari doesn’t, yet, support .webm format video files. On this platform it plays a number of MPEG2 .ts segments, which are presumably larger filesizes.
  • If you subscribe to the RSS feed from Anchor, the episode appears as audio only. The audio in the RSS feed is a 128kbps/44.1kHz stereo MP3 file, 131KB large, encoded with the libavcodec. It doesn’t appear to have been normalised, so it’s quite quiet. (Incidentally, we were given the RSS feed by default; but it lacks an email address - you have to configure that separately.)

• What other options are there for video podcasts?

  • Many podcasts are available in a separate video format, like the New Media Show (video) ▸ in a different feed from the audio version of the New Media Show ▸. Unlike Spotify’s solution, they work everywhere else: Apple Podcasts, PocketCasts, and many others.
  • A better future alternative (perhaps) is to support the alternateEnclosure tag. That means one RSS feed, and the opportunity for a supporting RSS player to choose a different version (and perhaps switch between video and audio services as you consume it). Our RSS feed (view the source) doesn’t include video, but does include an alternate low-bitrate version of our podcast.
  • And, of course, there’s always YouTube, which allows monetisation of your videos and access to the world’s second-biggest search engine. Podnews recently gained access to YouTube’s pitch deck detailing its podcasting plans. YouTube’s announcements are, apparently, imminent; perhaps Anchor’s news will awaken the video streaming giant.

• A new company called SoundStack was launched yesterday. It combines MediaCreek, EmpireStreaming, Abovecast, AudioReach, Live365 and Audio Catapult, and offers a solution that seamlessly integrates and automates streaming, podcasting, and monetization for audio in one platform. Co-founder Jon Stephenson has posted more details; Live365, an internet radio product, continues to operate separately.

• Triton Digital has released the US Podcast Report for March. SXM Media remains #1 for podcasts ahead of NPR who move up to #2. Total US downloads and users for the top five publishers dropped slightly. The ranker measures participating publishers only; iHeartMedia-owned Triton Digital doesn’t measure iHeartMedia.

• Libsyn’s Rob Greenlee will be at the NAB Show in Las Vegas. He’ll be speaking about podcast advertising, and taking part in live editions of New Media Show ▸. Meanwhile, Radiotopia from PRX will be at the Tribeca Festival in New York City, the podcast network has announced.

• iHeartMedia and Seneca Women, a global women’s leadership platform, have launched the Seneca Women Podcast Academy, which will train the winners from “Seneca Women to Hear: The Search For the Next Great Female Podcasters”, an initiative that launched last month. Here are those winners.

• UK podcast studio Novel has signed with UTA, aiming for growth in the US. The company has also made a number of signings (below).

• The Charlatan looks at podcasts from Ottawa in Canada.

• Poddin seems to have some good reviews in podcast discussion groups: it’s an AI-powered transcription service which launched in February; it’s recently added an import function directly from your RSS feed.

• Congratulations to Kevin Goldberg, who has sold a majority stake in Discover Pods. James J Griffin is to run the site.

Moves and hires

• Austin Mitchell has been hired as Creative Director at Novel. He was Senior Audio Producer at The New York Times, making The Daily, and was previously at Gimlet.
• Mythili Rao is now Managing Editor at Novel. She was with The Guardian and WNYC. Novel hired Indira Birnie as Head of Marketing in mid February.

Tips and tricks - with SoundStack

SoundStack, an innovative audio-as-a-service (AaaS) company, simplifies audio creation, monetization and distribution at scale. Talk to an expert.

• If you’re not using Discord as a podcaster, perhaps you should be - Jen Thorpe writes tips and information about how to use it.
• Mark Steadman writes I sold my podcast business a year ago: here’s what I wish I knew when I started. He sold Podiant to Castos.

Podcast News - with Acast

Acast makes it super easy for podcasters of all sizes to start, grow and make money from their show, across every listening app. With 40,000 podcasts and growing, join the network that’s For The Stories.

From Acast: Matthew Diemer, the host of The Decrypt Daily: Bitcoin & Cryptocurrency News Podcast ▸ will know what bc1qnhgh6zzynpm33u8pgea8y4cs6rfc3mgw44yc3z is - it’s our Bitcoin address, of course. Send us five! Matthew takes you through breaking news and crypto market updates every day on this show.

Described as “a delightful audio expression of our obsession with powerful families”, Dynasty by Vanity Fair ▸ is new today; it’s part of a special issue out on April 26, and is a deep-dive into the Windsor family.

Vocal ▸ is a new podcast from Sounder that interviews independent creators about how they went from launch to large (75K+) streams. While there’s a lot of advice out there about how to podcast, each episode of Vocal goes directly to the source, they say. Vocal’s first episode features Dr. Steven Bradley, host of “The Black Doctors Podcast.”

Tori Dunlap’s Financial Feminist ▸ podcast has been signed to AdLarge in a deal brokered by UTA. The new season of the podcast launched yesterday, and aims to lift women up by equipping them with the knowledge and tools to gain their own financial freedom.

Podevents

• Learn Dialogue Editing for Audio Dramas · Apr 23 · Virtual

• TPA Lunch & Learn: Supporting Early Talent on Your Podcast Team with Emily Rudder (Wonder Media Network) · Apr 25 · Virtual

• “How to Leverage Podcasts to Reach Millions of Ears for your Non-Profit” Webinar – April 27th · Apr 27 · Virtual · free

• How to Organically Grow Your Podcast Audience · Apr 29 · Virtual · free · just added

• TPA Knowledge & Nosh: Tips for monetization · May 18 · Virtual · just added

• The Podcast Show 2022 · May 25 · London, England, UK

• Podcast Movement 2022 · Aug 23 · Dallas, Texas, USA

• Radiodays Asia · Sep 6 · Kuala Lumpur, , Malaysia · just added

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