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7/20/2021
16 : 34
Shoppable video and livestream shopping: best practices for driving growth
As a marketing leader, we thought you might be interested in an upcoming event for brand marketers from our sister brand, Modern Retail. At Modern Retail's Livestream Commerce Trends, presented by
7/20/2021
14 : 34
New guide: Programmatic is adapting to new customer behaviors
GET THE GUIDE If 2020 taught programmatic marketers anything, it's that in 2021 and beyond, they must remain agile in the ways they reach consumers and measure the success of their campaigns.
7/20/2021
10 : 14
How a new tool that crowdsources California privacy law violation allegations creates gray areas for businesses
A tool helping people craft letters to send to alleged CCPA violators can trigger the 30-day period for businesses to get into compliance with the privacy law. July 20, 2021 California Attorney General
7/19/2021
18 : 14
New guide: The buyers’ approach to addressability
GET THE GUIDE Ahead of Google's third-party cookie deprecation deadline — which the company extended, but not by so much that the urgency to address the change disappears — publishers are working
7/19/2021
10 : 4
Ad tech’s revival: boom or bubble?
Today's ad tech market feels a lot like the bubble of 2013. Bubble fears are everywhere but all investors can do is keep spending. July 19, 2021 Today's ad tech market feels a lot like the
7/16/2021
14 : 34
New guide: Retail media tactics for 2021 and beyond
GET THE GUIDE In 2020, the e-commerce surge and months of quarantine rewrote the expectations — if not the rules — of marketing to the modern shopper. Retail media experienced these changes in no
7/16/2021
10 : 14
California's attorney general backs call for Global Privacy Control adoption with fresh enforcement letters to companies
Enforcement letters sent to several companies reinforce the California AG's demand that firms adopt a controversial global privacy tool. July 16, 2021 California's attorney general Rob Bonta is
7/16/2021
9 : 19
Despite vowing to fight 'woke' big tech, Ted Cruz's Facebook spending boost creates 'ethical quandary'
Republican Senator and Facebook critic Ted Cruz has spent an estimated $449000 this year…on Facebook ads. July 14, 2021 When he joined alternative social platform Parler last June, Texas Republican
7/16/2021
9 : 19
New report: Attention metrics for advertisers
How advertisers are traveling 'the attention pathway' to drive business A growing body of evidence supports the connection between attention metrics and advertising outcomes. From the top of
7/16/2021
9 : 14
A new era of drugmaker influence: How the pandemic inspired pharma marketers to target doctors in novel ways
Like a vaccine shot in the arm, the pandemic has given pharmaceutical marketers fresh incentive to use digital advertising to influence what drugs doctors prescribe — even when they're looking at
7/16/2021
9 : 7
Playbook: How to capture demand and maximize back-to-school sales on Amazon
Amazon Prime Day 2021 kicked off the back-to-school (BTS) shopping season earlier than ever, as parents and students used the June event to stock up on school-related items including laptops, backpacks
7/13/2021
10 : 14
'Serious ramifications': Why unshakeable gender stereotypes prevent men from taking paternity leave
A range of ongoing stigmas shaped by prevailing gender stereotypes is preventing some men from feeling justified in taking the full paternity-leave options on offer. July 13, 2021 Two weeks of
7/12/2021
14 : 34
Live discussion: The marketer’s guide to rebuilding consumer trust
SAVE YOUR SEAT As an industry, advertisers face a crisis of trust. It started before the events of 2020, but then the COVID-19 pandemic drew even more attention to the way companies collect and use
7/12/2021
10 : 14
As NIL era arrives, marketers find an influencer playbook
NCAA'S name, image and likeness (NIL) ruling presents a new crop of influencers and content creators. July 12, 2021 There's a new crop of influencers on the horizon for marketers after the
7/10/2021
6 : 5
'Don't lie': A Q&A with FTC Commissioner Rebecca Slaughter on why today's data privacy approaches don't work
Federal Trade Commissioner Rebecca Slaughter wants the agency, which for years has been thought of as some bark and little bite, to get aggressive. She sat down with Digiday last week for this Q&A
7/10/2021
6 : 2
How Apple's Private Relay could be the beginning of the end for fingerprinting on iOS devices
Private Relay could be a precursor to Apple using technical solutions to break fingerprinting, say ad execs. July 08, 2021 Apple has told ad execs fingerprinting is off-limits but doesn't seem to
7/10/2021
6 : 1
Access the latest research on Facebook's value to publishers, a guide to Gen Z's media consumption and more
As a loyal reader, we wanted to keep you up to date on the latest exclusive content available to Digiday+ subscribers. Digiday+ members have access to research into Facebook's value for brands and
7/10/2021
6 : 1
Omnicom Media Group formally endorses UID 2.0 in a bid to move the post-cookie future forward
Omnicom Media Group becomes the first holding-company media group to endorse a post-cookie identifier solution, UID 2.0. July 09, 2021 With Google's delayed phase-out of third-party cookies,
7/6/2021
14 : 34
Live discussion: How to succeed in a future with multiple identity solutions
SAVE YOUR SEAT Future-proofing and advancing data-driven marketing strategies can feel daunting with the endless streams of articles, white papers and opinions on the 80-plus identity solutions
7/6/2021
10 : 24
'The backplane for advertising': Amazon plots big step up for APS
The second-biggest SSP on the market is jockeying to become an entrypoint for more than just managing demand. July 06, 2021 Amazon took over the world by becoming the backbone of millions of sellers