Messages
3/27/2021
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Third-party cookie replacements fall short of consent and transparency promises
As digital ad industry leaders tout tech that improves consumer transparency, they are doing little to update how they notify people for consent. March 22, 2021 Publishers, advertisers and ad tech
3/27/2021
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Limited-time offer: Save 40% on 3-month membership
Ends Friday, March 26
3/27/2021
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WTF can advertisers actually do with first-party data in Google’s Privacy Sandbox?
Advertisers will be able to use their own first-party data through Google's third-party cookie replacements methods, but the applications vary depending on which methods they use. March 23, 2021
3/27/2021
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How to take meaningful action to promote a diverse and inclusive workplace
After last year's civil rights resurgence highlighted systemic issues in the workplace and beyond, business leaders were forced to reckon with their own shortcomings and started seeking solutions.
3/27/2021
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WTF is NewsPassID?
The LMC-helmed sign-on technology and wrapper is trying to solve two of local publishers' biggest current challenges. March 24, 2021 The scope of the privacy changes coming to the digital landscape
3/27/2021
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'Talk to them on their terms': Why brands like Pepsi, Anheuser-Busch and others are creating TV shows
Pepsi is one of a number of marketers looking to create content for networks and streaming platforms to capture people's attention in an increasingly ad-free landscape. March 25, 2021 Next month,
3/27/2021
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Gaming advertising insights from Bud Light, PepsiCo, BMW and more
The world of online gaming is becoming even more mainstream and attracting even bigger audiences, and where there are eyeballs, there are brands. But advertisers are still figuring out where they fit
3/27/2021
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Cheat sheet: Facebook, Google, Twitter CEOs signal support for content moderation rules in Section 230 reform
Lawmakers expressed urgency in new rules to update Section 230 which might include a bill banning “surveillance” ads that enable disinformation. March 26, 2021 Lawmakers told the CEOs of Facebook,