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4/14/2021
14 : 34
Programmatic insights with leaders from Jellyfish, Publicis and more
Early rate ends soon
4/14/2021
10 : 14
Google’s privacy plan brings changes, but not as many as marketers think
Weary marketers increasingly see the film “Groundhog Day”, in which the hero is doomed to repeat the same day over and over again, as an apt commentary on online advertising. April 14, 2021 The more
4/13/2021
16 : 34
Media buyers: Your guide to improving the effectiveness of your buys on mobile, web and desktop
Media buyers need to have a strategy in place to improve the effectiveness and the efficiency of their buys across mobile web and desktop. Their tactics require increasingly nuanced approaches for
4/13/2021
10 : 14
Vendors jostle for position ahead of coming contextual pivot
Vendors hawking contextual wares have swamped publishers and agencies, hoping to grab media dollars once spent using third-party cookie targeting. April 13, 2021 The media and marketing ecosystems are
4/12/2021
10 : 14
'The elephant in the room': Companies persist with fingerprinting as a workaround to Apple's new privacy rules
Where there's a will there's a workaround plan, especially if the company is worried about the financial blow from Apple's crackdown on in-app tracking. April 12, 2021 Workarounds to
4/9/2021
10 : 14
'Seeing the shift': As theaters open up, studios are starting to promote theatrical movie marketing again
Some agency execs, who work with major movie studios, are bullish about a return to theaters as well as a resurgence of marketing of the theatrical experience. April 09, 2021 With vaccinations ramping
4/8/2021
10 : 14
Why growth of women's sports coverage and advertiser interest is bogged down by small steps forward
Women's sports still struggles to grab the attention of advertisers, but audiences are growing and some in sports media are shining a light on opportunities in this space. April 08, 2021 Coverage
4/7/2021
18 : 44
Get a crash course in video advertising on Amazon
Amazon's advertising function is a necessity for retailers but many have yet to unlock the potential of video advertising on the platform. That's why we're offering a crash course for
4/7/2021
10 : 14
Data buyer beware: agencies are starting to ditch complacent providers
Agencies are rethinking relationships with location-data aggregators, credit card transaction data providers and firms that build audience profiles based on third-party cookie data. April 07, 2021 Ad
4/6/2021
11 : 24
Roku plans to debut Roku Recommends, brand-sponsored videos to promote programming across its connected TV platform
Roku Recommends will feature a host highlighting shows and movies from various streaming services available on Roku, and the company is pitching advertisers on sponsoring the format. April 06, 2021
4/5/2021
10 : 14
Game developer Electronic Arts produces shows to expand reach 'as a media business'
Electronic Arts, a gaming company, is expanding into entertainment to meet an influx of gamers who have joined the community during the pandemic. April 05, 2021 Everyone in esports is a media business
4/2/2021
10 : 14
'Still a viable proposition': Pubmatic CEO on plans to grow beyond a commoditized market
Pubmatic rode a rising tide in the ad tech sector throughout 2020 that saw it hit the crest of the wave at the end of the year when it floated on the stock market. April 02, 2021 Supply-side platforms
4/1/2021
10 : 14
Inside Facebook’s push to convince small businesses of Apple anti-tracking doom
Feelings toward Facebook's anti-Apple messaging among small business owners might depend on how tethered they are to the Facebook machine. April 01, 2021 There's been one key player that has
3/31/2021
20 : 34
What to know about our next DE&I event
The last year has put diversity, equity and inclusion in the spotlight. What many business leaders are realizing, though, is that creating lasting change is easier said than done. We realized that
3/31/2021
10 : 14
Connected TV faces its own identity crisis with the IP address's future in doubt
In place of the cookie, the IP address has become the most common identifier for CTV advertising. But potential privacy regulation and platforms' tracking crackdown put its future in doubt. March
3/31/2021
2 : 34
Publishers: Participate in our survey on audience addressability
As a leader in publishing, we want to know: What new strategies are you implementing to approach addressability right now? In exchange for taking this quick 2-minute survey, you'll receive: A $5
3/29/2021
10 : 14
After winning the battle over third-party cookie tracking, will privacy advocates lose the personal-data use war?
More personal information than ever is being harvested for a new crop of identifiers that can be passed like cookies throughout the ad tech supply chain. March 29, 2021 For years, privacy advocates
3/27/2021
10 : 4
Penske Media eyes data studio as way to drive more portfolio-wide selling
Penske has permanent identifiers for about 10% of its portfolio's audience, which Comscore pegs at over 135 million unique users. March 19, 2021 Penske Media Corp. is trying to find more ways to
3/27/2021
10 : 4
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3/27/2021
10 : 4
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