Mailbrew Marketing Weekly - Marketing Weekly #72

SEO in 2022: Google Algorithm Changes and SEO News • Want to be A Kickass Marketer? You Need to Do Sales (First). • Why Are You Neglecting These Serious Writing Elements? • Want *Free* Stock Photos For Your Blogs? Here are 30 Amazing Unsplash Alternatives That Don’t Suck • How to Prevent Biased Metrics • The 5 Things Every (Great) Marketing Story Needs • How to write launch emails that sell out your next launch • I’m an Introvert With High-Functioning Anxiety — Here’s How I’ve Grown My Business • What Is Marketing Automation & How to Get Started? • Media Strategies Aren’t as Crazy as They Seem
24
Sunday April, 2022

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

The 5 Things Every (Great) Marketing Story Needs
Sonia SimoneApr 21

Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story. Why? Because stories...

The post The 5 Things Every (Great) Marketing Story Needs appeared first on Copyblogger.

How to write launch emails that sell out your next launch
Anna SaraynaApr 20

Launch emails announce your offer to your subscribers and invite them to buy. Here's what you need to know to write your own.

The post How to write launch emails that sell out your next launch appeared first on Copywriting for startups and marketers.

I’m an Introvert With High-Functioning Anxiety — Here’s How I’ve Grown My Business
Ashima SharmaApr 21
With so many founders who seem calm and charismatic, Ashima Sharma wasn’t sure if she’d be able to start a business as an introvert with anxiety. Here’s how she pushed past her doubts to succeed.
What Is Marketing Automation & How to Get Started?
Fraser McCullochApr 22
According to EmailMonday, around 56% of companies use some form of marketing automation, and 40% of B2C companies plan to adopt the technology. But marketing automation can be overwhelming, with so many different platforms, integrations, and services available. How do you
Read more ›
Media Strategies Aren’t as Crazy as They Seem
Ryan LawApr 20

More companies are investing in “media content” like publications, books, podcasts, and shows. Think HubSpot’s acquisition of The Hustle newsletter and huge efforts in building its podcast network; ProfitWell and Wistia’s gamut of high-production-value shows; Stripe Press’s collection of esoteric books; or on-demand streaming services like Salesforce+, Demandbase TV, and …

The Typical Approach to B2C Content Marketing Drives Minimal Business Value. Here’s Why and How to Fix It.
Cameron BrownApr 21
In 2020, we wrote a detailed case study on how we grew a B2C blog to 70,000 pageviews in 14 months. In that post, we discussed the content strategy we used—along with data on the rankings, leads, and traffic results we achieved for them. In contrast to that article—which told …

Newsletters

Sick Day
Ali AbouelattaApr 19
:(
Does It Float?
Victoria KellyApr 21

Buckle up with your coffee - this week's recap is all about copy and conversions.

The post Does It Float? appeared first on Carney.


Podcasts

[BEST OF] Seth Godin's Marketing Secrets To Changing The World
https:Louis GrenierApr 19

My second episode with Seth Godin was also super insightful... We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up …

Local Marketing Strategies For Your Small Business

In this episode of the Duct Tape Marketing Podcast, I interview Laura Nelson. Laura has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager. She is currently VP of Marketing at Signpost, following roles with Broadly, Reputation.com, …

How to Make Thousands On A 1k Person Email List
Copyblogger Media LLCApr 19

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about how media veteran Lexi Grant landed her first 1k subscribers, then earned thousands from that list. The guys are also both working on product launches, and take you behind the scenes to talk …

Now with More Wilhelm Scream!
John Wall and Christopher PennApr 21

In this Marketing Over Coffee: In this episode learn about AI Content, Programmatic SEO, Discord and more! Direct Link to File Brought to you by our sponsors: Terminus and Wix Google says nope to AI content Leveraging Programmatic SEO What influencers get paid 7:37 Terminus – the marketing platform for …


I did it! I landed my first job at a large company.

I did it. I'm currently on the train to my first day on the job. A multinational finance company!

It still feels very surreal because I went from being deeply depressed in a multi-month job hunt to suddenly having a job in the span of 2 weeks. Everything just seemed …

I started a 90-day LinkedIn Growth Challenge. Here’s what I learned In first 30 days!

After not getting much leads and subscribers for my newsletter from Instagram. I challenged my self to grow a LinkedIn following in 90 days and here’s what I learned in the first 30 days!

Posting Time Matters!

You need to find the Best Time to post on LinkedIn because most …

My Business Just Had Its First 4 Figure Month, Next Stop 5 Figures!!

So when I first started my business I had absolutely no clients as many of you would expect; however, about two-three months ago I landed my first client at about $750 a month for SEO services. Now I think this first client was huge for me because prior to that …



Marketing Jobs on the Swipe Files Job Board →


Twitter

TaylorLagace
Taylor Lagace @TaylorLagace

If you knew Facebook Ads in 2014, you had an unfair advantage that probably made you millions.

For TikTok marketing in 2022, the skill I’m about to teach you will be the next big opportunity.

Click this tweet and learn.

640Apr 22 · 4:18 PM
TheCoolestCool
Ross Simmonds @TheCoolestCool

I’m so lucky ♥️ ♥️

Welcome to the world son 👑

9Apr 21 · 5:06 AM
aprildunford
April Dunford @aprildunford

Great software is opinionated - it has a built in point of view on how a problem should be solved. It's the job of marketing and sales to communicate that point of view in a compelling way for prospects.

92Apr 21 · 5:43 AM
amandanat
Amanda Natividad @amandanat

I think... I have run out of marketing thoughts to share.

11Apr 22 · 10:01 AM
mkobach
Matthew Kobach @mkobach

If you work at a remote-first company, err on the side of over-communicating.

Better to be slightly redundant and possibly annoying than to be vague and unclear.

34Apr 20 · 11:42 AM
alexgarcia_atx
Alex Garcia 🔍 @alexgarcia_atx

Every startup founder when they get their first customer.

(h/t arkmediauk IG)

26Apr 23 · 11:24 AM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

5 Subject line formats you can try for your email list:

1) How __ did __ in __
2) Why you should __ instead of __
3) The truth behind __
4) What you can do to __ in __
5) X tips for __, __, and __

Use these.

Watch your open rates go up!

48Apr 20 · 6:13 PM
theandreboso
Andrea Bosoni @theandreboso

Since I want to celebrate more small wins I’m happy to report that today Zero to Marketing passed 5k unique opens for the first time 🥳

5Apr 20 · 6:39 AM
aleyda
Aleyda Solis 🇺🇦 @aleyda

Neat visual sitemap tool to use when specifying Web structure recommendations with a great detail of elements 😍👏 @octopusdoHQ:
octopus.do

34Apr 22 · 12:50 AM
lennysan
Lenny Rachitsky @lennysan

Legit growth inflection right after Substack launched their recommend-other-newsletters feature. Thank you Substack.

7Apr 20 · 5:53 PM
Dmurr68
Daniel Murray @Dmurr68

People don't like marketing because bad marketing gets noticed.

Great marketing adds value to your audience's day by:

- Educating them
- Entertaining them
- Inspiring them
- Informing them

It's welcoming.

30Apr 20 · 12:21 PM
KateBour
Katelyn Bourgoin ⚡️ @KateBour

Stop reading about best practices and start studying your best customers

10Apr 20 · 2:58 AM
Kevin_Indig
Kevin_Indig @Kevin_Indig

The biggest mistake SEOs make these days is...

24Apr 22 · 7:06 AM
mrsharma
Nik Sharma @mrsharma

A simple trick to increase your landing page or website conversion rate:

As someone scrolls through your landing page/site, they should feel their questions are being answered with every scroll.

Your page should actively fight the reasons why someone would NOT convert.

12Apr 23 · 10:11 AM
timsoulo
Tim Soulo 🇺🇦 @timsoulo

A simple link building tip:

Study homepage links of your competitors.

You might not have the same "linkable assets" that they do. But links to their homepages should be possible to replicate without creating any new content.

(you'll also get insight on why people mention them)

20Apr 20 · 6:30 AM
randfish
Rand Fishkin @randfish

An excellent, in-depth look into SEO as a marketing channel for SaaS businesses: copyhackers.com/2022/04/seo-fo…

Is it still useful in 2022? Sometimes. Can it work (as it did in the years I built Moz) as the singular pillar for attracting customers? I don't think so.

14Apr 20 · 2:27 PM
JHTScherck
JH Scherck @JHTScherck

Gonna get the banhammer from SEO Twitter if I keep posting like this - but SEO content is becoming a commodity. It all looks/feels/reads the same. To be meaningful in B2B, you have to execute in a way so it reinforces your strategic narrative, otherwise it's just a carbon copy.

9Apr 20 · 2:05 PM
Aazarshad
Aazar Shad @Aazarshad

I’ve been to one of the best business school in my country.

But facilitating 6-7 year old kids @synthesischool is next level. I’m learning a lot by just seeing their moves in the game.

These kids are way smarter than some folks I met in my b-school.

3Apr 23 · 12:29 PM
JoelKlettke
Joel Klettke @JoelKlettke

If you're ever stuck writing copy, overthinking it and trying to make it perfect, just remember:

No matter what you write, you'll probably hate it in two years.

1Apr 22 · 12:24 PM
brianclark
Brian Clark @brianclark

Former me: Tweets whatever pops into my head.

New me: Types whatever pops into my head, then deletes.

4Apr 21 · 4:20 PM
milesbeckler
Miles Beckler @milesbeckler

You share your audience with your competitors...

Most of your competitors spend all their time trying to get money from your audience.

When you step up and freely give more value up front, you become the helpful guide they know, like and trust.

8Apr 21 · 4:49 PM
jayacunzo
Jay Acunzo @jayacunzo

Zero metrics will ever motivate me like this kind of thing.

Anytime someone asks how I measure my show or really any of my work, I’ll just send them this… 😳😍

0Apr 20 · 6:36 AM

Thanks for reading!

Have a great week. 🤓


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