Mailbrew Marketing Weekly - Marketing Weekly #72

Sunday April, 2022

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Blogs

Better Marketing - Medium

SEO in 2022: Google Algorithm Changes and SEO News

Jazelle HandoushApr 22

Want to be A Kickass Marketer? You Need to Do Sales (First).

Aldric ChenApr 22

Why Are You Neglecting These Serious Writing Elements?

Jazelle HandoushApr 21

Want *Free* Stock Photos For Your Blogs? Here are 30 Amazing Unsplash Alternatives That Don’t Suck

Darshak RanaApr 21

How to Prevent Biased Metrics

Ashley AshbeeApr 21

Copyblogger

The 5 Things Every (Great) Marketing Story Needs

Sonia SimoneApr 21

Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story. Why? Because stories...

The post The 5 Things Every (Great) Marketing Story Needs appeared first on Copyblogger.

Copyhackers

How to write launch emails that sell out your next launch

Anna SaraynaApr 20

Launch emails announce your offer to your subscribers and invite them to buy. Here's what you need to know to write your own.

The post How to write launch emails that sell out your next launch appeared first on Copywriting for startups and marketers.

Buffer Resources

I’m an Introvert With High-Functioning Anxiety — Here’s How I’ve Grown My Business

Ashima SharmaApr 21

With so many founders who seem calm and charismatic, Ashima Sharma wasn’t sure if she’d be able to start a business as an introvert with anxiety. Here’s how she pushed past her doubts to succeed.

SEO Blog by Ahrefs

What Is Marketing Automation & How to Get Started?

Fraser McCullochApr 22

According to EmailMonday, around 56% of companies use some form of marketing automation, and 40% of B2C companies plan to adopt the technology. But marketing automation can be overwhelming, with so many different platforms, integrations, and services available. How do you…

Newsletters

Ali AbouelattaApr 19

Victoria KellyApr 21

Buckle up with your coffee - this week's recap is all about copy and conversions.

The post Does It Float? appeared first on Carney.

Podcasts

Everyone Hates Marketers

[BEST OF] Seth Godin's Marketing Secrets To Changing The World

https:Louis GrenierApr 19

My second episode with Seth Godin was also super insightful... We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up …

Duct Tape Marketing

Local Marketing Strategies For Your Small Business

ducttape.libsyn.comApr 21

In this episode of the Duct Tape Marketing Podcast, I interview Laura Nelson. Laura has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager. She is currently VP of Marketing at Signpost, following roles with Broadly, Reputation.com, …

Ecommerce Marketing School with Ben Jabbawy

Don’t Ignore Social Selling. Why It’s Time To Pay Attention. #434

share.transistor.fmPrivyApr 22

Try Privy for FREE today
Follow Ben on Twitter
Check out Masterclass Plus
Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
Check out Privy Masterclass
Try The Shopify Store Grader
Check out The Ecommerce Marketing Playlist
Join The Ecommerce Marketing Community
Check out our book, The Ecommerce Marketing …

The Copyblogger Podcast

How to Make Thousands On A 1k Person Email List

Copyblogger Media LLCApr 19

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about how media veteran Lexi Grant landed her first 1k subscribers, then earned thousands from that list. The guys are also both working on product launches, and take you behind the scenes to talk …

Marketing Over Coffee Marketing Podcast

Now with More Wilhelm Scream!

John Wall and Christopher PennApr 21

In this Marketing Over Coffee: In this episode learn about AI Content, Programmatic SEO, Discord and more! Direct Link to File Brought to you by our sponsors: Terminus and Wix Google says nope to AI content Leveraging Programmatic SEO What influencers get paid 7:37 Terminus – the marketing platform for …

r/marketing

I did it! I landed my first job at a large company.

186

I did it. I'm currently on the train to my first day on the job. A multinational finance company!

It still feels very surreal because I went from being deeply depressed in a multi-month job hunt to suddenly having a job in the span of 2 weeks. Everything just seemed …

I started a 90-day LinkedIn Growth Challenge. Here’s what I learned In first 30 days!

111

After not getting much leads and subscribers for my newsletter from Instagram. I challenged my self to grow a LinkedIn following in 90 days and here’s what I learned in the first 30 days!

Posting Time Matters!

You need to find the Best Time to post on LinkedIn because most …

My Business Just Had Its First 4 Figure Month, Next Stop 5 Figures!!

101

So when I first started my business I had absolutely no clients as many of you would expect; however, about two-three months ago I landed my first client at about $750 a month for SEO services. Now I think this first client was huge for me because prior to that …

Marketing - Latest - Google News

$FLOKI: A Massive Marketing Campaign Is Set to Launch in London Soon - CryptoGlobe

CryptoGlobeApril 23

How to make money online through affiliate marketing - Economic Times

Economic TimesApril 23

25 Email Marketing Best Practices That Too Many People Ignore - NeilPatel.com

NeilPatel.comApril 22

CEOs poorly trusted on 'telling the truth about health' - FiercePharma

FiercePharmaApril 22

Earth Day 2022 brand campaigns - AdAge.com

AdAge.comApril 22

Hotels.com ditches Captain Obvious in first work from Wieden+Kennedy - AdAge.com

AdAge.comApril 21

Abercrombie and Fitch Reduced Male Aspiration to a Set of White, Chiselled Abs - Esquire

EsquireApril 20

The Future of the Web Is Marketing Copy Generated by Algorithms - WIRED

WIREDApril 18

Marketing Jobs on the Swipe Files Job Board →

Twitter

Top links from tweets

Why the Past 10 Years of American Life Have Been Uniquely Stupid

www.theatlantic.com

It’s not just a phase.

Twitter is reportedly working on a vibe check feature

www.theverge.com

The Twitter status feature is reportedly codenamed “Vibe”

Geekout Newsletter for Social Media Managers - Revue

www.getrevue.co

The World’s Most-Useful Newsletter For Social Media Managers (18,000+ Subscribers ❤️ It)

Read the Facebook Papers on Trump, the 2020 Election, and Jan. 6

gizmodo.com

Gizmodo has reviewed, redacted, and published more than two dozen leaked Facebook documents, the first of hundreds to come.

Imran Khan hosts record-breaking Twitter Space with 160K people listening in

www.businesstoday.in

Pakistan’s former OM’s Twitter Space beat the older record of 44K people listening in on a K-POP lyrical space.

Google Place ID Finder / Lookup Tool ~ Supple

supple.com.au

Use this free bookmarklet to quickly get your Google Place ID, review link and a QR Code from Google SERPs. No need to dig through …

Marketers

Matt Navarra @MattNavarra

This Twitter Space with @PTIofficial @ImranKhanPTI currently has 164k+ live listeners

A new @TwitterSpaces record ?

twitter.com/i/spaces/1OdKr…

38.9k

15.9kApr 20 · 11:16 AM

Taylor Lagace @TaylorLagace

If you knew Facebook Ads in 2014, you had an unfair advantage that probably made you millions.

For TikTok marketing in 2022, the skill I’m about to teach you will be the next big opportunity.

Click this tweet and learn.

3.4k

640Apr 22 · 4:18 PM

Ross Simmonds @TheCoolestCool

I’m so lucky ♥️ ♥️

Welcome to the world son 👑

1.3k

9Apr 21 · 5:06 AM

April Dunford @aprildunford

Great software is opinionated - it has a built in point of view on how a problem should be solved. It's the job of marketing and sales to communicate that point of view in a compelling way for prospects.

529

92Apr 21 · 5:43 AM

Amanda Natividad @amandanat

I think... I have run out of marketing thoughts to share.

404

11Apr 22 · 10:01 AM

Matthew Kobach @mkobach

If you work at a remote-first company, err on the side of over-communicating.

Better to be slightly redundant and possibly annoying than to be vague and unclear.

292

34Apr 20 · 11:42 AM

Alex Garcia 🔍 @alexgarcia_atx

Every startup founder when they get their first customer.

(h/t arkmediauk IG)

274

26Apr 23 · 11:24 AM

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

5 Subject line formats you can try for your email list:

1) How __ did __ in __
2) Why you should __ instead of __
3) The truth behind __
4) What you can do to __ in __
5) X tips for __, __, and __

Use these.

Watch your open rates go up!

156

48Apr 20 · 6:13 PM

Andrea Bosoni @theandreboso

Since I want to celebrate more small wins I’m happy to report that today Zero to Marketing passed 5k unique opens for the first time 🥳

184

5Apr 20 · 6:39 AM

Aleyda Solis 🇺🇦 @aleyda

Neat visual sitemap tool to use when specifying Web structure recommendations with a great detail of elements 😍👏 @octopusdoHQ:
octopus.do

154

34Apr 22 · 12:50 AM

Lenny Rachitsky @lennysan

Legit growth inflection right after Substack launched their recommend-other-newsletters feature. Thank you Substack.

181

7Apr 20 · 5:53 PM

Daniel Murray @Dmurr68

People don't like marketing because bad marketing gets noticed.

Great marketing adds value to your audience's day by:

- Educating them
- Entertaining them
- Inspiring them
- Informing them

It's welcoming.

147

30Apr 20 · 12:21 PM

Katelyn Bourgoin ⚡️ @KateBour

Stop reading about best practices and start studying your best customers

165

10Apr 20 · 2:58 AM

Kevin_Indig @Kevin_Indig

The biggest mistake SEOs make these days is...

A simple trick to increase your landing page or website conversion rate:

As someone scrolls through your landing page/site, they should feel their questions are being answered with every scroll.

Your page should actively fight the reasons why someone would NOT convert.

120

12Apr 23 · 10:11 AM

Tim Soulo 🇺🇦 @timsoulo

A simple link building tip:

Study homepage links of your competitors.

You might not have the same "linkable assets" that they do. But links to their homepages should be possible to replicate without creating any new content.

(you'll also get insight on why people mention them)

20Apr 20 · 6:30 AM

Rand Fishkin @randfish

An excellent, in-depth look into SEO as a marketing channel for SaaS businesses: copyhackers.com/2022/04/seo-fo…

Is it still useful in 2022? Sometimes. Can it work (as it did in the years I built Moz) as the singular pillar for attracting customers? I don't think so.

14Apr 20 · 2:27 PM

JH Scherck @JHTScherck

Gonna get the banhammer from SEO Twitter if I keep posting like this - but SEO content is becoming a commodity. It all looks/feels/reads the same. To be meaningful in B2B, you have to execute in a way so it reinforces your strategic narrative, otherwise it's just a carbon copy.

9Apr 20 · 2:05 PM

Aazar Shad @Aazarshad

I’ve been to one of the best business school in my country.

But facilitating 6-7 year old kids @synthesischool is next level. I’m learning a lot by just seeing their moves in the game.

These kids are way smarter than some folks I met in my b-school.

3Apr 23 · 12:29 PM

Joel Klettke @JoelKlettke

If you're ever stuck writing copy, overthinking it and trying to make it perfect, just remember:

No matter what you write, you'll probably hate it in two years.

1Apr 22 · 12:24 PM

Brian Clark @brianclark

Former me: Tweets whatever pops into my head.

New me: Types whatever pops into my head, then deletes.

4Apr 21 · 4:20 PM

Miles Beckler @milesbeckler

You share your audience with your competitors...

Most of your competitors spend all their time trying to get money from your audience.

When you step up and freely give more value up front, you become the helpful guide they know, like and trust.

8Apr 21 · 4:49 PM

Jay Acunzo @jayacunzo

Zero metrics will ever motivate me like this kind of thing.

Anytime someone asks how I measure my show or really any of my work, I’ll just send them this… 😳😍

0Apr 20 · 6:36 AM

#MarketingTwitter

Ajibade adeola @Deauthentic1

Good afternoon entrepreneur.

it's a great week already just work and trust God for the best.

Your entrepreneurship nugget is here again check it out

#Entrepreneurship #MarketingDigital #marketingtwitter #marketingstrategy #entrepreneurshipnugget #entrepreneurs

2Apr 24 · 5:16 AM

OnTOP🔝 @OnTOP_mkt

✅The Best Days and Times to Post on Social Media

#MarketingDigital
#Marketing
#marketingtwitter
#MarketingTips

3Apr 24 · 5:06 AM

mdmesba877 @MesbaAbir

JUST ONE CLICK :fiverr.com/share/jb77Pm

#facebookbusinesspage #Instagram
#facebookmarketing #facebookads #FacebookGaming #PROMOTION #Leadgeneration #advertising #SocialMediaManagement #marketingtwitter

1Apr 24 · 4:30 AM

Richard Wood @richtwood

Dear marketers.

You need to break shit.

Experiment. MAKE MISTAKES. Learn.

That's how you push the boundaries.

That's how you grow.

That’s how we grew @sixandflow.

#marketingtwitter

2Apr 24 · 4:03 AM

Megan Taylor | Content Manager (agency owner) @Meganljtaylor

Do you have an engagement strategy? You need one if you want to grow on social media! #DigitalMarketingServices #contentmarketing #marketingtwitter #marketing #socialmediamarketing

3Apr 24 · 3:42 AM

Albert Shiebila Mali @mali_shiebila

An important thing to keep in mind when thinking about your #content is to keep putting out #Valuable content.
•#contentmarketing
•#contentcreation
•#marketingtwitter