Jazelle HandoushApr 22
Mailbrew Marketing Weekly - Marketing Weekly #72
24
Sunday April, 2022
👋 Good day!
Here's your weekly marketing brew. ☕️
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Blogs
SEO in 2022: Google Algorithm Changes and SEO News
Want to be A Kickass Marketer? You Need to Do Sales (First).
Aldric ChenApr 22
Why Are You Neglecting These Serious Writing Elements?
Jazelle HandoushApr 21
How to Prevent Biased Metrics
Ashley AshbeeApr 21
The 5 Things Every (Great) Marketing Story Needs
Sonia SimoneApr 21
Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story. Why? Because stories...
The post The 5 Things Every (Great) Marketing Story Needs appeared first on Copyblogger.
How to write launch emails that sell out your next launch
Anna SaraynaApr 20
Launch emails announce your offer to your subscribers and invite them to buy. Here's what you need to know to write your own.
The post How to write launch emails that sell out your next launch appeared first on Copywriting for startups and marketers.
I’m an Introvert With High-Functioning Anxiety — Here’s How I’ve Grown My Business
Ashima SharmaApr 21
With so many founders who seem calm and charismatic, Ashima Sharma wasn’t sure if she’d be able to start a business as an introvert with anxiety. Here’s how she pushed past her doubts to succeed.
What Is Marketing Automation & How to Get Started? 
According to EmailMonday, around 56% of companies use some form of marketing automation, and 40% of B2C companies plan to adopt the technology. But marketing automation can be overwhelming, with so many different platforms, integrations, and services available. How do you…
Fraser McCullochApr 22
According to EmailMonday, around 56% of companies use some form of marketing automation, and 40% of B2C companies plan to adopt the technology. But marketing automation can be overwhelming, with so many different platforms, integrations, and services available. How do you…Read more ›
Media Strategies Aren’t as Crazy as They Seem
Ryan LawApr 20
More companies are investing in “media content” like publications, books, podcasts, and shows. Think HubSpot’s acquisition of The Hustle newsletter and huge efforts in building its podcast network; ProfitWell and Wistia’s gamut of high-production-value shows; Stripe Press’s collection of esoteric books; or on-demand streaming services like Salesforce+, Demandbase TV, and …
The Typical Approach to B2C Content Marketing Drives Minimal Business Value. Here’s Why and How to Fix It.
Cameron BrownApr 21
In 2020, we wrote a detailed case study on how we grew a B2C blog to 70,000 pageviews in 14 months. In that post, we discussed the content strategy we used—along with data on the rankings, leads, and traffic results we achieved for them. In contrast to that article—which told …
Newsletters
Does It Float?
Victoria KellyApr 21
Buckle up with your coffee - this week's recap is all about copy and conversions.
The post Does It Float? appeared first on Carney.
Podcasts
[BEST OF] Seth Godin's Marketing Secrets To Changing The World
My second episode with Seth Godin was also super insightful... We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain.
***
Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up …
Local Marketing Strategies For Your Small Business
ducttape.libsyn.comApr 21
In this episode of the Duct Tape Marketing Podcast, I interview Laura Nelson. Laura has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager. She is currently VP of Marketing at Signpost, following roles with Broadly, Reputation.com, …
Don’t Ignore Social Selling. Why It’s Time To Pay Attention. #434
- Try Privy for FREE today
- Follow Ben on Twitter
- Check out Masterclass Plus
- Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
- Check out Privy Masterclass
- Try The Shopify Store Grader
- Check out The Ecommerce Marketing Playlist
- Join The Ecommerce Marketing Community
- Check out our book, The Ecommerce Marketing …
How to Make Thousands On A 1k Person Email List
Copyblogger Media LLCApr 19
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about how media veteran Lexi Grant landed her first 1k subscribers, then earned thousands from that list. The guys are also both working on product launches, and take you behind the scenes to talk …
Now with More Wilhelm Scream!
John Wall and Christopher PennApr 21
In this Marketing Over Coffee: In this episode learn about AI Content, Programmatic SEO, Discord and more! Direct Link to File Brought to you by our sponsors: Terminus and Wix Google says nope to AI content Leveraging Programmatic SEO What influencers get paid 7:37 Terminus – the marketing platform for …
I did it! I landed my first job at a large company.
I did it. I'm currently on the train to my first day on the job. A multinational finance company!
It still feels very surreal because I went from being deeply depressed in a multi-month job hunt to suddenly having a job in the span of 2 weeks. Everything just seemed …
I started a 90-day LinkedIn Growth Challenge. Here’s what I learned In first 30 days!
After not getting much leads and subscribers for my newsletter from Instagram. I challenged my self to grow a LinkedIn following in 90 days and here’s what I learned in the first 30 days!
Posting Time Matters!
You need to find the Best Time to post on LinkedIn because most …
My Business Just Had Its First 4 Figure Month, Next Stop 5 Figures!!
So when I first started my business I had absolutely no clients as many of you would expect; however, about two-three months ago I landed my first client at about $750 a month for SEO services. Now I think this first client was huge for me because prior to that …
Marketing Jobs on the Swipe Files Job Board →
Why the Past 10 Years of American Life Have Been Uniquely Stupid
It’s not just a phase.
Aleyda Solis 🇺🇦 “The main problem with social media is not that some people post fake or toxic stuff; it’s that fake and outrage-inducing content can now attain a le…
Joel Klettke I'd been wracking my brain of late to try and express how the internet and online interactions have changed since the 'early days.' This bit says it…
Twitter is reportedly working on a vibe check feature
The Twitter status feature is reportedly codenamed “Vibe”
Geekout Newsletter for Social Media Managers - Revue
The World’s Most-Useful Newsletter For Social Media Managers (18,000+ Subscribers ❤️ It)
Read the Facebook Papers on Trump, the 2020 Election, and Jan. 6
Gizmodo has reviewed, redacted, and published more than two dozen leaked Facebook documents, the first of hundreds to come.
Imran Khan hosts record-breaking Twitter Space with 160K people listening in
Pakistan’s former OM’s Twitter Space beat the older record of 44K people listening in on a K-POP lyrical space.
Google Place ID Finder / Lookup Tool ~ Supple
Use this free bookmarklet to quickly get your Google Place ID, review link and a QR Code from Google SERPs. No need to dig through …
Matt Navarra @MattNavarra
This Twitter Space with @PTIofficial @ImranKhanPTI currently has 164k+ live listeners
A new @TwitterSpaces record ?
twitter.com/i/spaces/1OdKr…
38.9k
15.9kApr 20 · 11:16 AM
Taylor Lagace @TaylorLagace
If you knew Facebook Ads in 2014, you had an unfair advantage that probably made you millions.
For TikTok marketing in 2022, the skill I’m about to teach you will be the next big opportunity.
Click this tweet and learn.
3.4k640Apr 22 · 4:18 PM
April Dunford @aprildunford
Great software is opinionated - it has a built in point of view on how a problem should be solved. It's the job of marketing and sales to communicate that point of view in a compelling way for prospects.
52992Apr 21 · 5:43 AM
Amanda Natividad @amandanat
I think... I have run out of marketing thoughts to share.
40411Apr 22 · 10:01 AM
Matthew Kobach @mkobach
If you work at a remote-first company, err on the side of over-communicating.
Better to be slightly redundant and possibly annoying than to be vague and unclear.
29234Apr 20 · 11:42 AM
Alex Garcia 🔍 @alexgarcia_atx
Every startup founder when they get their first customer.
(h/t arkmediauk IG)
27426Apr 23 · 11:24 AM
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond
5 Subject line formats you can try for your email list:
1) How __ did __ in __
2) Why you should __ instead of __
3) The truth behind __
4) What you can do to __ in __
5) X tips for __, __, and __
Use these.
Watch your open rates go up!
15648Apr 20 · 6:13 PM
Andrea Bosoni @theandreboso
Since I want to celebrate more small wins I’m happy to report that today Zero to Marketing passed 5k unique opens for the first time 🥳
1845Apr 20 · 6:39 AM Aleyda Solis 🇺🇦 @aleyda
Neat visual sitemap tool to use when specifying Web structure recommendations with a great detail of elements 😍👏 @octopusdoHQ:
octopus.do
15434Apr 22 · 12:50 AM
Lenny Rachitsky @lennysan
Legit growth inflection right after Substack launched their recommend-other-newsletters feature. Thank you Substack.
1817Apr 20 · 5:53 PM
Daniel Murray @Dmurr68
People don't like marketing because bad marketing gets noticed.
Great marketing adds value to your audience's day by:
- Educating them
- Entertaining them
- Inspiring them
- Informing them
It's welcoming.
14730Apr 20 · 12:21 PM
Katelyn Bourgoin ⚡️ @KateBour
Stop reading about best practices and start studying your best customers
16510Apr 20 · 2:58 AM
Nik Sharma @mrsharma
A simple trick to increase your landing page or website conversion rate:
As someone scrolls through your landing page/site, they should feel their questions are being answered with every scroll.
Your page should actively fight the reasons why someone would NOT convert.
12012Apr 23 · 10:11 AM
Tim Soulo 🇺🇦 @timsoulo
A simple link building tip:
Study homepage links of your competitors.
You might not have the same "linkable assets" that they do. But links to their homepages should be possible to replicate without creating any new content.
(you'll also get insight on why people mention them)
9620Apr 20 · 6:30 AM
Rand Fishkin @randfish
An excellent, in-depth look into SEO as a marketing channel for SaaS businesses: copyhackers.com/2022/04/seo-fo…
Is it still useful in 2022? Sometimes. Can it work (as it did in the years I built Moz) as the singular pillar for attracting customers? I don't think so.
7814Apr 20 · 2:27 PM
JH Scherck @JHTScherck
Gonna get the banhammer from SEO Twitter if I keep posting like this - but SEO content is becoming a commodity. It all looks/feels/reads the same. To be meaningful in B2B, you have to execute in a way so it reinforces your strategic narrative, otherwise it's just a carbon copy.
839Apr 20 · 2:05 PM
Aazar Shad @Aazarshad
I’ve been to one of the best business school in my country.
But facilitating 6-7 year old kids @synthesischool is next level. I’m learning a lot by just seeing their moves in the game.
These kids are way smarter than some folks I met in my b-school.
503Apr 23 · 12:29 PM Joel Klettke @JoelKlettke
If you're ever stuck writing copy, overthinking it and trying to make it perfect, just remember:
No matter what you write, you'll probably hate it in two years.
521Apr 22 · 12:24 PM
Brian Clark @brianclark
Former me: Tweets whatever pops into my head.
New me: Types whatever pops into my head, then deletes.
474Apr 21 · 4:20 PM
Miles Beckler @milesbeckler
You share your audience with your competitors...
Most of your competitors spend all their time trying to get money from your audience.
When you step up and freely give more value up front, you become the helpful guide they know, like and trust.
308Apr 21 · 4:49 PM
Jay Acunzo @jayacunzo
Zero metrics will ever motivate me like this kind of thing.
Anytime someone asks how I measure my show or really any of my work, I’ll just send them this… 😳😍
310Apr 20 · 6:36 AM
Ajibade adeola @Deauthentic1
Good afternoon entrepreneur.
it's a great week already just work and trust God for the best.
Your entrepreneurship nugget is here again check it out
#Entrepreneurship #MarketingDigital #marketingtwitter #marketingstrategy #entrepreneurshipnugget #entrepreneurs
12Apr 24 · 5:16 AM
OnTOP🔝 @OnTOP_mkt
✅The Best Days and Times to Post on Social Media
#MarketingDigital
#Marketing
#marketingtwitter
#MarketingTips
13Apr 24 · 5:06 AM
Richard Wood @richtwood
Dear marketers.
You need to break shit.
Experiment. MAKE MISTAKES. Learn.
That's how you push the boundaries.
That's how you grow.
That’s how we grew @sixandflow.
#marketingtwitter
12Apr 24 · 4:03 AM
Megan Taylor | Content Manager (agency owner) @Meganljtaylor
Do you have an engagement strategy? You need one if you want to grow on social media! #DigitalMarketingServices #contentmarketing #marketingtwitter #marketing #socialmediamarketing
23Apr 24 · 3:42 AM
Albert Shiebila Mali @mali_shiebila
An important thing to keep in mind when thinking about your #content is to keep putting out #Valuable content.
•#contentmarketing
•#contentcreation
•#marketingtwitter
31Apr 24 · 1:26 AM
Jason Mascarenhas @JasonMDigital
jasonmascarenhas.com/digital-market…
Effective Strategies For Digital Marketing That You Can Use Starting Today
#100DaysOfCode #socialmediamarketing #digitalmarketing #marketingtwitter #socialmedia #marketing #branding #business #seo #contentmarketing #onlinemarketing #marketingdigital #i…
15Apr 23 · 9:11 PM
Alan Duvall @FamousAlan
Why do marketing agencies sell for such low multiples? No one knows how to run them? Do they really not have growth upside? baffled #marketingtwitter
21Apr 23 · 8:03 PM OnTOP🔝 @OnTOP_mkt
✅Ways to Increase Website Traffic For Free
#MarketingDigital
#Marketing
#marketingtwitter
#MarketingTips
43Apr 23 · 7:09 PM
Kevin Kavanagh - Online Marketing & Ecommerce Guy @kevinvipsonline
Learn from the expert: how Paul made his first million on Twitter and social media tinyurl.com/Paulwebclass
#onlinebusiness #affiliatemarketingthread #marketingtwitter #marketingtips #marketingstrategy #marketingoptimization #marketingdigital #startups #education #money
13Apr 23 · 6:39 PM
😍Kevin Kavanagh The Digital Marketing Guy 😍 @kevinsvips
Learn from the expert: how Paul made his first million on Twitter and social media tinyurl.com/Paulwebclass
#onlinebusiness #affiliatemarketingthread #marketingtwitter #marketingtips #marketingstrategy #marketingoptimization #marketingdigital #startups #education #money
13Apr 23 · 4:09 PMThanks for reading!
Have a great week. 🤓
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