Mailbrew Marketing Weekly - Marketing Weekly #70

Why Should You Create a Faceless YouTube Channel? • 9 Major Shifts Marketing Experts Have Observed 24 Months After the Pandemic • Twitter’s New Advertisement Formats Are Good News for Marketers, but Not So for Regular Users • Visual Cues: The gateway to conversion hacking • Promote Your Content Completely Free in 8 Different Ways! • The Secret to Relationship Building with Influencers (without the Awkward) • Humans behave like humans. Duh? • How to Set Up Twitter Newsletters and Why Newsletters Aren’t Going Anywhere • 16 Ways to Generate Stellar Content Ideas • Provable Marketing Attribution is a Boondoggle; Trust Your Gut Instead
10
Sunday April, 2022

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

The Secret to Relationship Building with Influencers (without the Awkward)
Sonia SimoneApr 7

There’s one not-so-secret ingredient that fuels relationship building and makes SEO work. It also makes social sharing work. Referrals, too....

The post The Secret to Relationship Building with Influencers (without the Awkward) appeared first on Copyblogger.

Humans behave like humans. Duh?
Carolyn BeaudoinApr 7

A 2020 study confirms an axiom. However, there is an interesting little twist for the word nerds in the room… What We Read is a first-person feature series by the in-house conversion copywriters at Copyhackers. We read, we think, we write about it. Let us know your thoughts in the …

How to Set Up Twitter Newsletters and Why Newsletters Aren’t Going Anywhere
Tamilore OladipoApr 7
Newsletters are an excellent vehicle for reaching your audience, whether you have a brand or you’re trying to build one. Here's how to easily start one through Twitter.
16 Ways to Generate Stellar Content Ideas
Megan MahoneyApr 7
It’s not long before you’re frustrated, thinking of everything else you could have done with your time and, eventually, you give up. Whether you’re new to content marketing or a veteran, this is an issue everyone faces. That’s why we
Read more ›
Provable Marketing Attribution is a Boondoggle; Trust Your Gut Instead
Rand FishkinApr 4
You’ve heard the marketing analytics spiel before. It goes something like: Marketing journeys are long, complicated, multi-channel paths. Tracking them is always imperfect, but if you employ an extensive, expensive, difficult-to-configure combination of tools, tracking systems, and deeply talented statistics professionals, you can build a high-quality, predictive attribution modeling structure …
How I Built 5,660 Backlinks in 30 Days [New Strategy]
Brian DeanApr 5

I built 5,660 backlinks last month. (Without sending a single outreach email.) My secret? A new strategy called Reverse Outreach. And this case study I’m going to show you exactly how I did it, step-by-step. The Big Problem With Link Building: Scale Outreach-based strategies like The Skyscraper Technique still work …

Scaling Content: Expanding from Bottom of Funnel Content to Top of Funnel (Geekbot Case Study)
Daniel LeviApr 6
As we’ve discussed many times before, the foundation of the Grow and Convert approach to content marketing is to focus on bottom-of-the-funnel, buying topics first, instead of what most companies do: starting (and often staying) at top of the funnel, brand-building content topics. We cover this concept in this post …

Newsletters

Tips & Examples: April Fools
Ali AbouelattaApr 5
Break through the noise!
Buying, Selling, Coming, Going
Victoria KellyApr 7

This week's recap: paid ads, social media, eCommerce, and optimizing your email designs.

The post Buying, Selling, Coming, Going appeared first on Carney.


Podcasts

[BEST OF] How to Start a Marketing Agency (a Practical, No-Bull Guide)
https:Louis GrenierApr 5

David Baker, author of "The Business of Expertise" shares a practical, no-bullshit guide to starting+scaling a marketing agency.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

Optimizing Your Agency For Profitability

In this episode of the Duct Tape Marketing Podcast, I interview Marcel Petitpas. Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. Marcel isalso the fractional COO at Gold Front and …

Behind The Scenes
Copyblogger Media LLCApr 5

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) take you behind the scenes for a real-time look at the re-launch of Tim’s brand, Sober Nation. Learn about opportunities in the lead-gen industry, how to price ad products, SEO from a pro, and more. …

Your Marketing Battle Pass
John Wall and Christopher PennApr 7

In this Marketing Over Coffee: In this episode learn about Google Mobile Results, Negative FB Comments , EVs at Starbucks and more! Direct Link to File Brought to you by our sponsors:Terminus and LinkedIn More image oriented Google Mobile SERP Understand and Use Google Search Console – Use the code …


Are you making over $100k? What’s your title and how long have you been in marketing?

Edit: I wanted to ask this question to get a sense of the vast differences in salary but I should have asked for location. The sentiment in the comments was that location is more important then perhaps experience.

Edit 2: Some messages asking for my title and salary. I’m in …



Marketing Jobs on the Swipe Files Job Board →


Twitter

amandanat
Amanda Natividad @amandanat

One of the mentally healthiest things I've done is to assume positive intent — that people are good, they're trying their best, and they mean well.

I am rarely proven wrong.

327Apr 06 · 8:06 AM
KateBour
Katelyn Bourgoin ⚡️ @KateBour

The best marketing ideas come from studying your customers

(Not your competitors)

347Apr 07 · 4:20 AM
theandreboso
Andrea Bosoni @theandreboso

At 20 you want to join a unicorn, at 25 you want to build a unicorn, at 30 you don't give a shit about unicorns and want a calm, profitable lifestyle business.

102Apr 09 · 9:02 AM
TheCoolestCool
Ross Simmonds @TheCoolestCool

Marketers:

I'm telling you... Sleep optimization is 100x more important than search engine optimization.

94Apr 08 · 7:59 PM
lennysan
Lenny Rachitsky | lennysan.eth @lennysan

What's the best GTM playbook/framework/guide you've come across?

65Apr 06 · 2:20 PM
Dmurr68
Daniel Murray @Dmurr68

10 awesome B2B marketing tools:

1. @zapier
2. @clearbit
3. @HubSpot
4. @segment
5. @chilipiper
6. @canva
7. @asana
8. @semrush
9. Coffee
10. @LeanData

What would you add?

63Apr 06 · 1:43 PM
mkobach
Matthew Kobach @mkobach

Being a parent is letting your child struggle just enough

21Apr 07 · 4:37 PM
aleyda
Aleyda Solis 🇺🇦 @aleyda

Goodbye SEO F*ck Ups! Learn how to set an SEO Quality Framework - my presentation from #BrightonSEO 🤩🙌 Thanks so much for the opportunity!

slideshare.net/aleydasolis/go…

69Apr 07 · 4:35 AM
timsoulo
Tim Soulo 🇺🇦 @timsoulo

Visited @ahrefs newly built data center in Singapore for the first time today.

Looks pretty powerful! 💪

15Apr 07 · 9:38 PM
MattNavarra
Matt Navarra @MattNavarra

social media managers

the best boss you’ve ever had

What one thing made them so great?

13Apr 07 · 9:41 AM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

5 steps to writing a high-converting email.

From a $100MM Email Marketer.

Let's dive in 👇

34Apr 08 · 8:03 AM
randfish
Rand Fishkin @randfish

theantistartup.com/i-stopped-adve…

The more of these case studies I read, the more I think the framing of online ads as a giant analytics scam isn't so far off.

32Apr 07 · 7:51 AM
alexgarcia_atx
Alex Garcia 🔍 @alexgarcia_atx

Copywriting tip: Just say what the hell it is with confidence.

(h/t @landforce)

13Apr 06 · 10:26 AM
mrsharma
Nik Sharma @mrsharma

After Apple's iOS 14.5 update, an overwhelming amount of time has been spent by marketers & founders to crack the code for better lower-funnel conversion journeys.

Here's how we're going to do it:

Make a mobile app with @tapcart_app

Here's why 👇

18Apr 06 · 11:49 AM
hnshah
hiten.eth @hnshah

The things that startup co-founders leave unsaid to each other are what can cause irreparable relationship damage that will inevitably bleed into the business. Have the “hard” conversations early and often until they aren’t needed.

14Apr 06 · 11:29 PM
jayacunzo
Jay Acunzo @jayacunzo

Tried TikTok. Amazed at the creativity, horrified at the addiction potential/techniques. Least effort required to become glued.

We are inching closer to the humans from WALL-E.

No thanks. For now at least, I'm trading off any potential business results for my mental health.

6Apr 08 · 7:59 AM
coreyhainesco
Corey Haines 💡 @coreyhainesco

IT ACTUALLY HAPPENED

Wordle 294 1/6

🟩🟩🟩🟩🟩

0Apr 09 · 4:58 PM
wilreynolds
Wil Reynolds @wilreynolds

If you end today and no one did a kind deed, or said a nice thing to you / for you today. Wake up tomorrow and do something kind / nice for someone else. Kindness requires momentum and you just might be the right person to get things started!

4Apr 08 · 4:38 AM
peeplaja
Pe:p Laja 🇺🇦 @peeplaja

Educating the market never ends. I spent a decade writing and talking about conversion optimization.

Marketers today:
- Green buttons convert better right?
- Ended my a/b test at 10 vs 15 conversions, 50% uplift!

🤦‍♂️

The battles I fought in 2014 are still ongoing.

1Apr 06 · 11:53 AM
Kevin_Indig
Kevin_Indig @Kevin_Indig

Do you watch podcasts on Youtube or just listen to them on Spotify/Apple podcasts?

2Apr 08 · 1:40 PM
aprildunford
April Dunford @aprildunford

Good Morning! Con Air is trending so you know it's going to be an awesome day!

1Apr 08 · 4:33 AM
TaylorLagace
Taylor Lagace @TaylorLagace

Influencer marketing is the easiest and quickest way to grow your brand via social media. A study by Tomson found businesses make $6.50 for every $1 spent on influencer marketing — that’s some mind-boggling return on investment (ROI), amirite?

3Apr 07 · 1:00 PM
JoelKlettke
Joel Klettke @JoelKlettke

The best copywriters I know have a rare ability to both sweat the small stuff and agonize over the big picture.

They care as much about nailing a headline as they do about whether or not the company has considered how changes to copy influence other business functions

2Apr 07 · 7:51 AM

Thanks for reading!

Have a great week. 🤓


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Marketing Weekly #69

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