Mailbrew Marketing Weekly - Marketing Weekly #68
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Blogs
When you’re learning how to write better content, it’s helpful to think of a friend who tells stories that never...
The post Quit Annoying Your Audience! 3 Simple Steps to Write Better Content appeared first on Copyblogger.
Struggling to get more newsletter subscribers? Use the 3 easy-to-implement techniques in this article to grow your email list without a lead magnet.
The post Get more newsletter subscribers with these 3 techniques appeared first on Copywriting for startups and marketers.
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Newsletters
Is preparing to fail. Get Analytics, TikTok, sites, and resumes fixed up in this week's recap.
The post Failing to Prepare… appeared first on Carney.
Podcasts
Don't do it.
Here's why.
***
Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links
In this episode of the Duct Tape Marketing Podcast, I interview Whitney Johnson. Whitney is CEO of the tech-enabled talent development company Disruption Advisors. She is one of the top ten business thinkers in the world as named by Thinkers50. Whitney is an expert at smart growth leadership, and …
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In this Marketing Over Coffee: In this episode learn about Language Market Fit with Matt Lerner Direct Link to File Brought to you by our sponsors: BlueShift and LinkedIn PayPal, 500 Startups with Dave McClure Having more impact in the startup environment 5:21 – 6:22 Blueshift’s SmartHub CDP delivers personalized, …
As Season 2 comes to a close Evo and Stuart discuss some highlights from the season and offer some final words of wisdom.
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3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to …
`I have seen many posts of users asking about where and how to get started. I think things are going well for me, so, I decided to share where I did learn lots of SEO
I am a little biased, I will admit that. We all come across lots of …
As title suggest I have an online shop where I sell parts and accessories for boats but I don't get much traffic. I'm looking for a way to grow it and get more customers. What can I do to improve sales? I already try to sell locally but the potential …
Based on popular demand, I decided to create this brief guide. It might be a little over the place as I am writing it from the top of my head and based on personal experience, so, apologies in advance if the structure is a bit off.
I will assume that …
Marketing Jobs on the Swipe Files Job Board →
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Classes I wish they taught in high school:
⁃Copywriting
⁃How to sell
⁃Personal finances
⁃Networking
⁃How to start a business
⁃Behavioral Psychology
⁃How to code
⁃Personal branding
⁃Fundamentals of marketing
⁃How to self learn
-Mental health
What would you add?
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I have a major in marketing degree.
But I've learned 10x more by listening to podcasts.
8 marketing podcasts to help you become better at it:
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Don’t let your landing page bottleneck growth.
Instead, use these 8 tips to increase your conversation rate:
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Web3 currently lacks professionalism.
Doesn’t help that most people seem to be trading altcoins and NFTs while rugs and shitposting are the norm.
No wonder new people are hesitant to jump in.
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*Five Levels of Content.*
Everyone talks about creating "high-quality content."
But don't you think that "high-quality" is rather a vague concept? Isn't there something more tangible?
I analyzed our own content at Ahrefs & figured there are 5 fairly distinct levels to it.
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You can hire specialists but you can’t outsource your marketing strategy.
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What’s a view you have that most people disagree with?
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PM Stack, one year later:
🏆 Top: @SlackHQ @NotionHQ @figma @Jira @MiroHQ @googledocs (same as 2021)
⬆️ Up: @loom @Zoom @linear @asana @coda_hq @github
⬆️ Down: @trello @msexcel @googlesheets
↔️ Staying strong: @Confluence @productboard @airtable @MicrosoftTeams @whimsical
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Final results of the informal Product Manager stack survey
Surprises:
1. @SlackHQ 🥇
2. @MiroHQ at 6th
3. @NotionHQ over @googledocs
4. @WhimsicalPowers in top 20
5. For tasks: @Jira ➡️ @trello ➡️ @productboard ➡️ @asana ➡️ @linear_app ➡️ @mondaydotcom ➡️ @clickup
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List of words to spice up your copy:
- Free
- Guaranteed
- Valuable
- New
- Special
- Arrival
- Lifetime
- Bundle
- OFF
- Exclusive
- Discount
- Unique
- Unlimited
- One-of-a-kind
- Reward
- Announcing
- Proven
- Best-selling
Bookmarks ^^^.
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The more experience I get in marketing, the more I think about content like advertising (and vice versa).
I used to think of content marketing as a way to drive traffic. Some might buy today. Some in the future. Some might subscribe or share. It was a numbers game.
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People in France: Where are you from?
Me: Canada
PIF: I love Canada!! Do you live in Montreal?
Me: No, I live in Toronto
PIF - looking sad: Did you say Montreal?
Me: Yes, I live in Montreal
PIF - filled with joy: I love Montreal!!
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Your Twitter bio is a growth marketing opportunity.
It’s why someone should follow you, in 160 characters or less. Include:
• What you tweet about
• Why people should trust you
• How they can learn more
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“Stop watering plants that aren’t growing” is a great mindset for entrepreneurship, business, and life.
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Marketing Twitter will have people thinking if they aren’t a CMO by 30, make $150k a year, have time to play Wordle daily, don’t invest in NFTs and aren’t running an affiliate site part time that they’re a failure.
Stop letting the internet play with your emotions.
Do you.
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Analytics consultants are gonna have a killer year.
All those GA Universal --> GA4 migrations and account setups.
Massive demand.
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TV is one of the most underrated channels in a DTC brand's marketing stack.
On paid social, you're lucky when a good creative lasts a month. With TV, once you find something that works, it can work for a year!
Here's how we found winning creative at JUDY & Hint water
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How to Grow more Traffic with Less Content: Get Better at Leveraging Existing Assets ...
* Add videos to your content
* Turn videos you already have into killer content
* Updating existing content
More by Brad Smith at @TTTSEOCommunity trafficthinktank.com/more-traffic-l…
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Sitting on the river in Florence drinking an aperol spritz with one of my oldest friends
And sweet old Italian man just told me I was “molto bello”
Doesn’t get any better than this
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If your copy is interesting, the length is irrelevant.
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This yr I’ll pass 15 total shows developed for clients + 1k newsletters sent + 600 interviews hosted.
It never feels like you’re “there.” I’m just as frustrated at my pace/performance as I was at #1. But I’m finding ways to enjoy it + push myself proactively. Wouldn’t trade it!
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Focus decreases with screen size.
Earlier in my career, I worked with 3 screens.
Fast forward to today, I do my best work on just my laptop.
Sometimes, my best writing is on my phone.
My best thinking comes when using pen & paper.
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Laying the foundation for the core user flow of swipewell.app and @connor_lindsey has a working chrome extension shipped 💪
The goal is to make saving marketing examples as quick and frictionless as possible.
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A company I used to work for is still running ad creative from when I worked there 🤯 #marketingtwitter
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This is why @ThatChristinaG was so successful with #marketingtwitter
I'd rather have a conversation w 900 followers on my personal account and have 1000 followers enjoying tropical beach day vibes w my shop, @VerasolBeachInc than 20k followers and sparse engagement. twitter.com/BeachShopOwner…
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Don't chase followers, chase engagement.
The most followed person on Twitter is @BarackObama, with 131 million and thats only about 15% of the population in US, Canada and Europe.
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The Importance of Relationship Marketing #social #socialmedia #audiences #marketingtwitter dld.bz/j8gzB
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Creating content for the sake of creating content is a bad place to be. There should be an intent behind everything. #DigitalMarketing #content #ContentMarketing #marketingtwitter
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Stop chasing trends ✋
Instead, figure out how to do common things uncommonly well.
#marketingadvise #marketing #marketingtips #marketingtwitter
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College athletes enjoy new era of marketing! #marketingminute #marketingtiktok #marketing #marchmadness #ncaa #gonzaga #drewtimme #MarketingTwitter
#gambling
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I have a love/hate relationship with #EmilyInParis. Love that finally a show focusing on #SocialMediaMarketing but hate that they make it look so easy + everything goes viral. And, she never has to stop to get approvals + takes perfect pic in 1 snap 🤣 #marketingtwitter
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Boost Engagement with Email Marketing #marketing #digital #video #email #emailmarketing #marketingtwitter bit.ly/3Hj8qLH
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The Hidden Potential Inside You that's Longing To Be Expressed Today...
#MarketingAutomation #marketingtwitter #MarketingSuccess
shortracz.com/x13o6
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I feel like a dead horse on Twitter.
Will try to be more active and rise from the ashes in the coming months.
Suggest people who appreciate real convos than just engagement-pumping activity on Twitter
#MarketingTwitter #Founders #Freelancing
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Que palabras de marketing te gusta decir?
Para serntirte un marketero 🤭
Yo comienzo: benchmarking significa comparar productos, servicios o la competencia.
#marketingtwitter
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Man, the world is full of fear-mongering right now. I need some upbeat things. Hit me with your most upbeat topic.
#mentalhealth #ttrpg #marketingtwitter
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Thanks for reading!
Have a great week. 🤓
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