Mailbrew Marketing Weekly - Marketing Weekly #67

How to Make Your “About” Page Pop Immediately • 5 Marketing & Personal Branding Tips From Gary Vaynerchuk • 10 Top Tips for Choosing the Best SEO Links for Your Business Blog • How to Not Fall Into The Trap of Wrong-SEO? • How to build wealth with micro income streams • 30 Sure-Fire Steps to Become a Successful Freelance Writer • 4 ways to bring your brand voice to life on your website • 2022 Pay Analysis: Our Unadjusted Gender Pay Gap is Below 1% • 13 Best Marketing Blogs to Follow (For Marketers of All Levels) • How SimpleLegal Grew Traffic 515% by Embracing the Quirks of Vertical SaaS
20
Sunday March, 2022

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

30 Sure-Fire Steps to Become a Successful Freelance Writer
Stefanie FlaxmanMar 17

You may or may not know that I haven’t always been Copyblogger’s Editor-in-Chief — I previously spent years (and years)...

The post 30 Sure-Fire Steps to Become a Successful Freelance Writer appeared first on Copyblogger.

4 ways to bring your brand voice to life on your website
Anna SaraynaMar 16

Your brand voice is your brand's personality — tone, word choice, style, etc. These 4 tips will help you express your brand on your website.

The post 4 ways to bring your brand voice to life on your website appeared first on Copywriting for startups and marketers.

2022 Pay Analysis: Our Unadjusted Gender Pay Gap is Below 1%
Hailley GriffisMar 15
This is Buffer's 2022 pay analysis, a look at our annual progress towards closing the unadjusted gender pay gap at Buffer.
13 Best Marketing Blogs to Follow (For Marketers of All Levels)
Rebecca LiewMar 17
  As of 2022, we’ve collected 1,372 votes—so we thought it apt to bring you the industry’s top 10 marketing blogs, plus three bonus (personal) favorites of ours to round things off. 1. Ahrefs Blog  Founder: Dmitry GerasimenkoBlog type: Multi-authorAhrefs Rank (AR):
Read more ›
How SimpleLegal Grew Traffic 515% by Embracing the Quirks of Vertical SaaS
Ryan LawMar 15

Many of today’s SaaS companies target niche industries, like legal operations or dentistry. For these “vertical SaaS” companies, much of the old content marketing playbook requires modification. Knowledge barriers are higher. There are fewer keywords to target, and those keywords have a fraction of the volume other industries enjoy. But …

Best B2B Content Marketing Courses: Our Detailed Analysis
Devesh KhanalMar 14
In our experience, if you’re searching for a B2B content marketing course, there are three key questions you should be asking: 1. Is there ample evidence that shows the course creators have direct experience doing B2B content marketing (or is the course all theory)? Not all content marketing is the …

Newsletters

MarketerHire: The future of work is here!
Ali AbouelattaMar 17
+ the too good to be true go-to-market
Perfecting Your Plans 🤌
Victoria KellyMar 17

This week's recap has charts, core web vitals, and is checking all your boxes.

The post Perfecting Your Plans 🤌 appeared first on Carney.


Podcasts

[BEST OF] How to Build a Credible Personal Brand from Zero
https:Louis GrenierMar 15

When Wes Bush (founder of the Product-Led Growth Institute) left a job that he hated, he knew he had to pursue something that would give him the energy and drive to work at it consistently every day.

Listen to this episode where he also reveals his 16-step guide to building …

What It Takes To Build An Influential Personal Brand

In this episode of the Duct Tape Marketing Podcast, I interview Laura Bull. Laura is a bestselling author and brand strategist who specializes in transforming people into competitive and sustainable business brands. Her latest book is — From Individual to Empire: A Guide to Building an Authentic and Powerful …

Did Substack Nuke Your Email List?
Copyblogger Media LLCMar 16

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk through the recent launch of Substack’s new reading app, how it affects Substack writers, and what you can do to protect yourself and keep growing your business.

IMPORTANT: As mentioned in the show, we …

Obi Wan, Maria, and Vigilante Walk Into a Bar…
John Wall and Christopher PennMar 17

In this Marketing Over Coffee: In this episode learn about TikTok Influencers, Synthetic Data, Amazon AMP and more! Direct Link to File Brought to you by our sponsors: BlueShift and BetterHelp Trust Insights Report on TikTok and Topic Alignment Synthetic Data 6:59 – 8:04 Blueshift’s SmartHub CDP delivers personalized, omnichannel …


Another Company Just Tried To Poach My Clients In The Nastiest Way

So the other I had someone hit me up on Reddit telling me about this wonderful construction business that they ran and how they had visions of opening up three new locations, but they wanted some form of SEO marketing to get their feet in the water early. As an …

"Digital course" snake oil: How do I convince my CEO that Amy Porterfield is NOT for B2B?

I'm the marketing director for a \~100-person professional services company. My CEO is obsessed with self-help, girlboss types, and has recently become convinced by Amy Porterfield that our very well established and successful services company needs to "diversify" by creating and launching digital courses. Thanks to Amy's Digital Course Academy, …

I’m trying not to complain but I have 10 accounts at my small agency and I can’t keep up.

I enjoy my job, I’m a digital marketing specialist and the bulk of my job when I first started was PPC Google/ Facebook ad builds as that’s what I specialize in. As coworkers of mine began to quit they started to pile on work that is more client relations and …



Marketing Jobs on the Swipe Files Job Board →


Twitter

theandreboso
Andrea Bosoni @theandreboso

Content marketing is still the best way to grow a startup but it takes time.

Ideally you should start working on it 6-12 months before the launch.

141Mar 18 · 4:16 AM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Copywriting Tip:

Change your Call-to-actions to a Call-to-values.

Examples:

”Get started” → “Create your website”

”Find a job for you” → “Get hired today”

”Start free trial” → “Try it at no cost”

Don’t tell them what they have to do.

Tell them what they’re getting.

141Mar 16 · 11:45 AM
Dmurr68
Daniel Murray @Dmurr68

The more you learn about marketing.

The more you learn how much you don't know about marketing.

123Mar 16 · 8:06 AM
mrsharma
Nik Sharma @mrsharma

The more I meet smart & successful people, the more I realize two main things:

1. The best relationships are started from genuine conversation & appreciation/admiration of one another.

2. Unleashing your inner “nerd” (vs trying to be cool) gets ppl excited to talk to you.

42Mar 16 · 10:59 PM
jmoserr
Jeremy Moser @jmoserr

3 startup success keys:

1) Have dark mode (no dark mode = 90% churn)

2) Share MRR graphs 3x a day even if you’re going bankrupt

3) Add “supercharge” and “disrupt” to every sentence on your landing page

What would you add?

41Mar 18 · 11:25 AM
mkobach
Matthew Kobach @mkobach

What are your green flags when you meet someone new? The things that make you say “I have a great feeling about this person.”

27Mar 18 · 7:25 PM
amandanat
Amanda Natividad @amandanat

A cool thing about being a creator is that when you see something you don’t like, instead of complaining…

You can say to yourself, “I’m going to make something different.”

55Mar 16 · 9:06 AM
aleyda
Aleyda Solis 🇺🇦 @aleyda

If you want to start using GA4 to measure your SEO efforts, take a look at this comprehensive guide by @KseniaKyslova from @SERanking showing where to find in GA4 what you already likely use in UA 👇👀🔥 seranking.com/blog/how-to-us…

69Mar 17 · 9:08 AM
MattNavarra
Matt Navarra @MattNavarra

Twitter’s Close Friends feature close to launch?

More info: techcrunch.com/2022/03/16/twi…

47Mar 16 · 12:21 PM
lennysan
Lenny Rachitsky 🇺🇦🇺🇸 | lennysan.eth @lennysan

An engineer at DoorDash is having a heart attack right now

4Mar 19 · 8:04 PM
hnshah
hiten.eth @hnshah

"I took their feedback instead of what i wanted to do and that changed the course." @NFTLlama

This is how you create something that people want and get to product/market fit.

50Mar 19 · 11:10 PM
KateBour
Katelyn Bourgoin ⚡️ @KateBour

Productivity Hack:

Go work at a coffee shop with your laptop...

And leave your charging cord at home. It's harder to f*ck around on Twitter when you see that battery slowly draining.

On that note, gotta get to work 😬

8Mar 17 · 6:29 AM
Aazarshad
Aazar Shad @Aazarshad

I have paid zero dollars upfront to get a startup to 7-figures.

Want to know the secret?

Partnership marketing.

Here are 7 tactics that can get you immediate results:

28Mar 16 · 9:00 AM
Kevin_Indig
Kevin_Indig @Kevin_Indig

SEO is a team sport and I don’t mean a team of SEOs working together.

Strong collaboration is a minimum requirement for SEOs.

20Mar 16 · 3:59 PM
randfish
Rand Fishkin @randfish

Have a word with yourself. Then your friends. 🤜🤛

Blayofficial
Blay 🤞🏿🇬🇭 @Blayofficial

It’s good to see a campaign that’s actually challenging men’s behaviour rather than your typical "don’t wear short dresses and walk alone at night".

More of this 👏🏿👏🏿👏🏿

18Mar 17 · 3:17 PM
alexgarcia_atx
Alex Garcia 🔍 @alexgarcia_atx

I love how Jeff Bezos ended his final email to Amazon employees last year.

"...don't despair when at first the idea looks crazy."

19Mar 17 · 9:40 AM
wilreynolds
Wil Reynolds @wilreynolds

"I want to hire & work with people who don't walk past things that are broken" -- @amandaorson #seerfest

15Mar 16 · 11:31 AM
TheCoolestCool
Ross Simmonds @TheCoolestCool

It’s great to see salaries rising in the marketing industry. Its about time the value started to be recognized. But one scary thing about this shift is that some of the people landing these high paying jobs don’t have a clue what they’re doing.

Be careful out there.

3Mar 17 · 7:27 AM
JHTScherck
JH Scherck @JHTScherck

Today feels full circle

The 1st account Growth Plays signed was a public cloud company. Did some ok paid social work, but when it came time for content, I wasn't ready to handle an account that big. I had the contract torn up.

But now, we're a team... and they just re-signed🤠

0Mar 16 · 1:43 PM
coreyhainesco
Corey Haines 💡 @coreyhainesco

Being sick as an entrepreneur working remotely is always awkward.

You're already home.

You don't *really* have sick time off. 😅

Might as well just do some work?

0Mar 17 · 3:43 PM
jmcmillen89
Jacob McMillen @jmcmillen89

It blows my mind every time someone who is trying to build a career selling blog writing as a service tells me they don't read any blogs.

2Mar 18 · 11:20 AM
heyblake
Blake Emal @heyblake

Printers are the machine with the worst UX in history and it ain’t close

3Mar 16 · 7:13 AM

Thanks for reading!

Have a great week. 🤓


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