Mailbrew Marketing Weekly - Marketing Weekly #71

If You Want to Be a Successful Writer, You Need To Be a Great Marketer • Two Golden Rules of Marketing Copy You Should Never Violate • I’ve been in Pinterest Creator Rewards for 2.5 Months — Here’s what I’ve learned • My Marketing Director Doesn’t Make a Sound. He Spreads Ideas with Worldly-Wise Curiosity. • A Super-Speedy Guide To Keyword Match Types For Google & Microsoft Ads • Marketing Ethics: Selling Doesn’t Have to Be Sleazy (5 Real-World Examples) • Abandoned cart email example (+ 6 more) for your swipe file • Instagram Reels: What’s The True Impact They Can Have for Small Businesses? • The Simple (But Complete) Guide to Video Marketing • 💳 Stripe
17
Sunday April, 2022

👋 Good day!

Here's your weekly marketing brew. ☕️

⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files


Blogs

Marketing Ethics: Selling Doesn’t Have to Be Sleazy (5 Real-World Examples)
Stefanie FlaxmanApr 14

During any discussion about marketing ethics, I’m always reminded of a comment a former coworker made decades ago: “I’d never...

The post Marketing Ethics: Selling Doesn’t Have to Be Sleazy (5 Real-World Examples) appeared first on Copyblogger.

Abandoned cart email example (+ 6 more) for your swipe file
Jessica NoelApr 15

Use each abandoned cart email example to help you write or optimize this must-have, automated email sequence.

The post Abandoned cart email example (+ 6 more) for your swipe file appeared first on Copywriting for startups and marketers.

Instagram Reels: What’s The True Impact They Can Have for Small Businesses?
Umber BhattiApr 14
Instagram Reels proved to be the key marketing strategy allowing these small businesses to prosper.
The Simple (But Complete) Guide to Video Marketing
Si Quan OngApr 14
Today, we have more than 300,000 subscribers and 14 million views, and that has led to thousands of new customers. For a “boring” industry like SEO, I’d like to think that’s pretty impressive. In this article, we’ll show you how
Read more ›

Newsletters

💳 Stripe
Ali AbouelattaApr 12
Everything you didn't know about the Stripe 0->1000 story
Color Us Surprised
Victoria KellyApr 14

Conversions with colors, TV commercials, and how to emerge into a market.

The post Color Us Surprised appeared first on Carney.


Podcasts

[BEST OF] Seth Godin's Marketing Secrets to Launching a New Business
https:Louis GrenierApr 12

I still listen to this episode from time to time, even if it's been recorded 4 years ago. What would Seth Godin do if he had to launch a brand new business from scratch, anonymously, with only $1,000?

***

Tap on this link to access show notes+transcripts, join our private …

Why Partnerships Are The Future Of Marketing
In this episode of the Duct Tape Marketing Podcast, I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. He is also the Co-founder and Chairman of BrandCycle. He has a new book out called — Moving to …
Ed Latimore: How To Make Time Work For You
Copyblogger Media LLCApr 13

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) sat down with writer, internet entrepreneur, and heavyweight boxer Ed Latimore (@EdLatimore) to discuss the art of building an audience, making money online, maturing as an entrepreneur, and the most effective way to …

Real World Marketing with Jeanne Hopkins
John Wall and Christopher PennApr 14

In this Marketing Over Coffee: Jeanne Hopkins, CRO of OneScreen.ai joins us to talk about modernizing outdoor advertising Direct Link to File Brought to you by our sponsors: Terminus and LinkedIn Previous Interview Her biggest lesson from writing the book QR Codes are finally here Digital ad pricing doubling and …


I want to find facebook group search tool

I have attention take D2C (direct marketing) to contact with customer in facebook. I need database of customer in facebook group. I need collect their nick facebook and comments. Do you have any facebook group search tool to help me follow facebook group?

Here’s what happened in First Week of April on Social Media ( Entrepreneur Edition)
  • Instagram removed In-stream Ads from its Advertising Options which hints us about the New Feed Style.
  • Tiktok launched new program to help creative agencies reach its audience.
  • Google’s new ‘multisearch’ feature lets you search using text and image at the same time.
  • Twitch is shutting down its desktop app.
  • Creators …
Growth Marketing

Is it just me, or is “growth marketing” just the next fad after “digital marketing,” which was just a rebrand of marketing but in today’s modern world?

I feel like these different monikers are just rebrands of essential marketing functions. Digital marketing is just marketing while acknowledging that you exist …



Marketing Jobs on the Swipe Files Job Board →


Twitter

heyblake
Blake Emal @heyblake

Good landing pages make hundreds.

Great landing pages make millions.

Here are the 8 pillars every page needs to be great (plus a prize at the end):

272Apr 13 · 6:53 AM
amandanat
Amanda Natividad @amandanat

LinkedIn is like corporate TikTok. Organic reach is absurd and there's more demand than there is supply of content.

70Apr 13 · 10:11 AM
KateBour
Katelyn Bourgoin ⚡️ @KateBour

The best marketing doesn’t *feel* like marketing

Entertain me
Educate me
Inspire me
Delight me

Don’t just “market” to me...

151Apr 13 · 4:23 AM
lennysan
Lenny Rachitsky | lennysan.eth @lennysan

Looking at the product stacks of PMs, designers, and researchers, one thing is clear: @figma @NotionHQ and @MiroHQ are building legendary businesses

49Apr 14 · 3:03 PM
Dmurr68
Daniel Murray @Dmurr68

Confirmed: Marketing brains do not turn off on weekends.

90Apr 16 · 9:34 AM
MattNavarra
Matt Navarra @MattNavarra

Elon Musk blocked me on Twitter years ago

And now he has offered to buy Twitter.

This doesn’t bode well for me.

38Apr 14 · 3:43 AM
jmoserr
Jeremy Moser @jmoserr

Writing good marketing copy requires unlearning everything school taught you about writing

65Apr 13 · 7:23 AM
mkobach
Matthew Kobach @mkobach

Confidence comes from attempting things you’re unsure you can accomplish

54Apr 12 · 7:36 PM
hnshah
hiten.eth @hnshah

22 Llamas and counting. IRR is over 420%

Bet on founders.

If you understand startups and how to invest in them at early stages, you have an advantage at finding great NFT projects to invest in.

Both @Hellequinnn and @NFTLlama are amongst the best of the best in the space.

NFTLlama
nftllama.eth @NFTLlama

Lol @hnshah is the @ElectionDayMad1 of @Llamaverse_

mfer pushing like 20+ llamas and is 100% gmi off jpegs

50Apr 15 · 4:59 PM
aleyda
Aleyda Solis 🇺🇦 @aleyda

4 Keys for Successful SEO Reporting that actually help to communicate Your results and drive actions to achieve goals 👀📝

1. Select Meaningful KPIs that are connected with SEO & Biz goals & are relevant to the audience - Here's a template to help: docs.google.com/spreadsheets/d…

...

56Apr 13 · 6:02 AM
wilreynolds
Wil Reynolds @wilreynolds

When humans do something bad it gets all the coverage / social media, but the reality is every day millions of humans show up to do good things for other humans.

Thank you @Goodable for reminding me that the good ones outnumber the bad ones 1,000,000/1.

Goodable
Goodable @Goodable

This is Andriy. He's eleven and loves Lego.

When his family fled Ukraine, he had to leave his Legos behind. So his dad put a call out asking if anyone had any they could send him.

He thought a few people would help.

Instead, they got hundreds of Legos from around the world.

21Apr 13 · 12:36 PM
TheCoolestCool
Ross Simmonds @TheCoolestCool

One thing I’ve learned is that people with confidence tend to be quiet while those with insecurities never shut up.

19Apr 13 · 4:45 AM
randfish
Rand Fishkin @randfish

The dress code is VERY specific for men. If you don't have a suit, a tie is "strongly encouraged."

I had to run to an outlet around the corner b/c I forgot one! €9 necktie FTW 😅

But, G looks like $1,000,000 😍

3Apr 16 · 10:14 AM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Friendly reminder that you can outwork 99% of your competitors by simply showing up every single day.

Keep going.

19Apr 16 · 7:38 AM
theandreboso
Andrea Bosoni @theandreboso

I get so inspired by successful solopreneurs.

They build incredibly profitable businesses with just a computer and their knowledge.

You read their stories and believe that anything is possible!

6Apr 13 · 6:41 AM
peeplaja
Pe:p Laja 🇺🇦 @peeplaja

Big idea:

yes, you need a great product, but to win you need to kick ass on things beyond the product: narrative, positioning, messaging, and POV marketing.

I'm putting together a 4-week cohort for marketing leaders to take their B2B company to the next level. Want?

7Apr 14 · 3:47 PM
aprildunford
April Dunford @aprildunford

You can probably spend less time worrying about the name of your startup.

wheaton3000
Michael Wheaton @wheaton3000

at face value, Penguin Random House is an absolutely insane name for a company that sells anything

5Apr 16 · 2:43 PM
jmcmillen89
Jacob McMillen @jmcmillen89

Twitter is free university, but 109.8% of people aren't following the right accounts.

Here's 79.2 accounts you've seen recommended 104,040.23 times before that you absolutely MUST follow if you want all the benefits I can fit in the remainder of this tweet.

4Apr 12 · 5:18 PM
JHTScherck
JH Scherck @JHTScherck

Can’t think of a term more meaningless in our space than “enterprise SEO” - what does that mean exactly? Big businesses? Big sites? The most “enterprise” business we’ve ever worked with needs like 15 deals a year to hit their number and we created a total of 5 pages together 🤣

4Apr 14 · 8:27 AM
Kevin_Indig
Kevin_Indig @Kevin_Indig

New Searches feature on Youtube shows whether search volume for a term is high/medium/low.

Also shows "content gaps", terms for which searches don't find good results.

11Apr 14 · 8:05 AM
jayacunzo
Jay Acunzo @jayacunzo

I'm so bored hearing about Elon Musk, Mark Zuckerberg, Jeff Bezos, FAANG, etc.

The business world is vast. There are countless amazing people & companies with stories worth telling. (They just don't fuel a CPM biz model.)

B2B creators: *this is where we can step in + earn fans*

5Apr 14 · 8:32 AM
Aazarshad
Aazar Shad @Aazarshad

Beginners: I got 100,000 visitors on our site!

Amateurs: I got 3,000 leads!

Pros: I converted 10 customers who LOVE us.

It's about the customers who become super fans, not the numbers you need to report.

Not little visitors or leads.

6Apr 13 · 4:00 AM

Thanks for reading!

Have a great week. 🤓


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Older messages

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