Why do people follow and share on social media?
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[New Research] Why do people follow and share?
Thursday, April 21, 2022
What goes on in the mind of the social media user? I've often wondered. I look at a social account and think about the psychology behind the actions we're all hoping for, as marketers. Why do
The content performance matrix
Thursday, April 7, 2022
It's a simple diagram, but very helpful. This little matrix (and the guide below) will answer some of the most important questions in content marketing: What should I do next with these older
How do videos and images affect your rankings?
Thursday, March 24, 2022
9 ways to keep your visitors engaged
Side-by-side screenshots of Google’s changes over the years
Thursday, March 10, 2022
Three years ago, I started collecting screenshots of Google search results pages. I already had a bunch that I'd used for articles and presentations. Here I've put them together, so you can see
The 3 types of visitor intent in one diagram
Thursday, February 24, 2022
Some keyphrases are question marks… Other keyphrases are dollar signs… The difference is called "search intent" and it's the key to SEO and keyphrase research. A solid, basic
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