The Latest from SaaStr: It’s Still Time To Take Care Of Your Team

By Jason Lemkin · Friday, April 29, 2022 | Blog Posts

So the world is back.  Offices are reopened — they’re just different from before.  In many cases, very different.  Events are back, dinners, lunches.  2nd and Howard in downtown SF is even packed again with Internet startups and execs.  And it’s good.  It’s really good.

For many of us, Covid memories are fresh, but muchly in the past.  Heck, Team SaaStr just got back from Coachella.

Read the full article: It’s Still Time to Take Care Of Your Team. Covid Isn’t Over For Everyone.

By Amanda Beaty · Friday, April 29, 2022 |  Hiring, Leadership

Managers often grapple with how to create and scale a global product team. Scaling a team isn’t about increasing the size, rather it’s about increasing the output of the teams and producing tangible value. For that reason, scaling teams require different leadership chains inside the company.

Poorvi Shrivastav, GM and VP of Products at HubSpot, shares her passion for team development and discusses her journey of leading cross-geographical product teams and revealing how to execute the scaling plan successfully. 

Read the full article: Top 5 Mistakes Building & Scaling Global Product Teams with Hubspot GM & VP, Products Poorvi Shrivastav (Pod 551 + Video)

Join us in Barcelona June 7-8 to hear from these SaaS leaders and many more!

• Phil Fernandez, Co-Founder @ Marketo
• Bill Binch, Operating Partner @ Battery Ventures
• Andrey Khusid, Founder and CEO @ Miro
• Dave Kellogg, EIR @ Balderton Capital
• Sara Rossio, Chief Product Officer @ G2
• Jessica Gilmartin, Head of Revenue Marketing @ Asana
• Veronika Riederle, CEO @ Demodesk
• Lindsey Serafin, VP of Customer Success @ Snyk.io
• Caitlin Sullivan, Director of Customer Success @ Vanta

SaaStr Daily subscribers get $50 off! But don't wait--Prices go up at midnight PDT!

By Amanda Beaty · Thursday, April 28, 2022 | Marketing

Every SaaS founder dreams of conquering the market and growing at a record rate. But when you stick to traditional, siloed sales motions, you may prevent your goals from being met. Fortunately, with the right strategy, you can continue to grow with a funnel that stays fresh.

Hillary Carpio, the Director of ABM at Snowflake, shares her company’s account-based marketing (ABM) playbook and how it can dramatically scale business. 

Read the full article: Goods to Selling High: How to Make ABM Actually Work with Snowflake Head of ABM, Hilary Carpio

By Jason Lemkin · Thursday, April 28, 2022 | Customer Success, Growth

Don’t get me wrong — NRR is a Top 3 Metric for any SaaS company.  For sure.  100%.  Low NRR is a flag, a canary in the coalmine.  And high NRR is a gift.  But — it’s one that that is best not neglected.

It’s just — should you measure your CS team on it?

Read the full article: Why NRR is Probably The Wrong Core Metric for Your Customer Success Team

WHAT B2B MARKETING LEADERS NEED TO KNOW ABOUT SEO IN 2022

By Amelia Ibarra

This webinar with top marketing leaders Dave Gerhardt & Mitch Causey is your crash course on B2B SEO essentials for 2022—and beyond.

WIN WITH COMMUNITY-LED GROWTH

By Amelia Ibarra

Today's buyers hear from their peers about what works, before they talk to you or your competitors. It’s time to activate community-led growth.

© SaaStr 2022

255 Kansas, Suite 300, San Francisco, CA 94103

If you'd like to stop receiving the SaaStr Daily, click here