Mailbrew Marketing Weekly - Marketing Weekly #73

Sunday May, 2022

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Blogs

Better Marketing - Medium

The 4 Quadrants to Manage Long-Term Customer Value

Dennis ProppeApr 29

Propensity Model: How to Predict Customer Behavior

Sasha AndrieievApr 29

Is The #WritingCommunity on Twitter Dead?

Chloe LongstreetApr 29

How to Prepare for and Excel in the Biggest Product Marketing Speaking Event of Your Life

Aldric ChenApr 29

Pros versus Cons of Quality-Quantity Writing?

Francesco FilippazzoApr 29

Copyblogger

How to Build Trust in Relationships with Content Marketing

Brian ClarkApr 28

You’re likely learning how to build trust in relationships, because know, like, trust are the three things that fuel content...

The post How to Build Trust in Relationships with Content Marketing appeared first on Copyblogger.

Copyhackers

How to become a copywriter this year (without any experience)

Jessica NoelApr 29

Want to become a copywriter this year? This how-to guide gives you the exact steps to take if you want to make copywriting your new career.

The post How to become a copywriter this year (without any experience) appeared first on Copywriting for startups and marketers.

Buffer Resources

6 Instagram Story Ideas for Your Next Post

Tamilore OladipoApr 28

In order to get the attention of the massive audience for Stories, you’ll need to get creative. We’ve put together some great uses we’ve come across that you can apply to your next Story.

SEO Blog by Ahrefs

Local SEO: The Complete Guide

Joshua HardwickApr 29

But what is local SEO, how does it work, and which ranking factors matter? In this guide, you’ll learn how to rank your business on local search to get more customers through your door. Local SEO basics Local SEO keyword…

Newsletters

First 1000

🏌️Curated

Ali AbouelattaApr 26

Today’s Issue is brought to you by: Bigin by Zoho CRM: The simplest CRM solution ever! Bigin is the only CRM solution in the market that is built specifically for small businesses, trusted by over 7500 global customers which include startups, solopreneurs, and creators

Carnage Issues

Conversion Conversations

Victoria KellyApr 28

Gather 'round the campfire for conversion talk! Plus a little pop quiz 🤓

The post Conversion Conversations appeared first on Carney.

Podcasts

Everyone Hates Marketers

[BEST OF] How to Use Marketing Stunts to Get Noticed

https:Louis GrenierApr 26

Tony Award-winner Ken Davenport has produced a long list of Off-Broadway and Broadway shows. He's also known for his innovative marketing stunts, and we delve deeper into these during the episode.

***

Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to …

Duct Tape Marketing

3 Steps For Creating The Perfect Recruitment Strategy

ducttapemarketing.comApr 28

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show where I'm covering a topic that is very high on a lot of business owners' minds and that's the idea of recruitment and retention of your internal customers — your employees.

Links to resources:

Marketing …

Ecommerce Marketing School with Ben Jabbawy

Brand Builders: How Does Your Brand Make People Feel? (with Dear Brightly CEO) #439

share.transistor.fmPrivyApr 29

Try Privy for FREE today
Follow Brooke on Twitter
Check out Dear Brightly
Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
Check out Privy Masterclass
Try The Shopify Store Grader
Check out The Ecommerce Marketing Playlist
Join The Ecommerce Marketing Community
Check out our book, The Ecommerce Marketing …

The Copyblogger Podcast

A Brilliant Way To Automate Ad Sales

Copyblogger Media LLCApr 27

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) show you how Josh Spector automated thousands of dollars in ad sales each month for his newsletter, For the Interested. You’ll also learn about a creative new business model called “Sponsorware,” and how you …

Marketing Over Coffee Marketing Podcast

Now with More Bane

John Wall and Christopher PennApr 28

In this Marketing Over Coffee: In this episode learn about Clean Rooms, MUM, Organizational Amnesia and more! Direct Link to File Brought to you by our sponsors:Terminus and LinkedIn Roku Clean Room Mobile App Data Tracking on iOS up to 25% 6:17 Terminus – the marketing platform for efficient revenue …

r/marketing

Here’s What Happened last week on Social Media ( Marketer’s Edition)

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106

Instagram is updating its ranking algorithm to put more focus on Original Content.
Snapchat Added 13 million new users in Q1 2022 more than both Twitter and Facebook.
Twitter is reportedly working on a vibe check feature.
Google is Introducing new options to reject tracking cookies in Europe after receiving …

Opinion: Head of Marketing/Head of Growth is one of the most underpaid positions ever

125

context: I have 8+ years of experience here as a founder, head of growth, and marketing consultant.

Sorry, small rant but I am stunned these days with the job requirements from companies for any sort of head of growth/head of marketing position and feel they are severely underpaid (even …

Paid a Marketing Agency, ZERO results. What to do?

165

Seeks advice from seasoned professionals. I paid a marketing agency 10k for lead generation and appointment setting. I have a new small business. Most customers have come via word of mouth. I decided to use this agency (they do Facebook and IG ads) to pick up steam a bit faster. …

Marketing - Latest - Google News

May I have a word about… the day two brash marketing men walked into my local - The Guardian

The GuardianMay 1

How to Use Small Media to Build Your Brand - Entrepreneur

EntrepreneurApril 30

David Droga changed advertising. Now he wants to kill it. - Fast Company

Fast CompanyApril 30

Exclusive video: Marketing manager for Watson says one accuser demanded $30k - WJW FOX 8 News Cleveland

WJW FOX 8 News ClevelandApril 29

Ikea's new meatball is for insects - AdAge.com

AdAge.comApril 29

How to Make Your LinkedIn Profile Stand Out - Entrepreneur

EntrepreneurApril 29

Social Media Marketing Is Costly and Far Less Effective Than It Once Was. Here's What to Do Instead - Inc.

Inc.April 29

Why Marketers Are Returning to Traditional Advertising - HBR.org Daily

HBR.org DailyApril 29

Marketing Jobs on the Swipe Files Job Board →

Twitter

Top links from tweets

103 Bits of Advice I Wish I Had Known

kk.org

Today is my birthday. I turn 70. I’ve learned a few things so far that might be helpful to others. For the past few years, …

Elon Musk to Acquire Twitter

prn.to

/PRNewswire/ -- Twitter, Inc. (NYSE: TWTR) today announced that it has entered into a definitive agreement to be acquired by an entity wholly owned by …

A File Format to Aid in Security Vulnerability Disclosure

www.rfc-editor.org

When security vulnerabilities are discovered by researchers, proper reporting channels are often lacking. As a result, vulnerabilities may be left unreported. This document defines a …

New options for removing your personally identifiable information from Search

blog.google

On Search, we’re updating our policies to allow people to request the removal of additional types of sensitive, personally identifiable information.

Musk gets Twitter for $44 billion, to cheers and fears of 'free speech' plan

www.reuters.com

Elon Musk clinched a deal to buy Twitter Inc for $44 billion cash on Monday in a transaction that will shift control of the social …

Musk Nears $43 Billion Deal for Twitter as Soon as Monday

www.bloomberg.com

Twitter Inc. is in the final stretch of negotiations about a $43 billion sale to Elon Musk that could rank as one of the biggest-ever …

Marketers

Aazar Shad @Aazarshad

I have a degree in marketing.

But I have learned more about marketing from reading these books.

10 books to help you master marketing:

4.2k

1.1kApr 28 · 7:01 AM

Matthew Kobach @mkobach

What’s something a boss told you that has stuck with you your entire career?

4.5k

554Apr 28 · 4:38 PM

Amanda Natividad @amandanat

I tried being friendly & upbeat. But I was called "too junior."

I tried removing "I think," from my vocabulary. But I was called "too direct."

Now I do whatever I want — joke, ask questions, state opinions — and it works.

I wish it didn't take me so long to just be myself.

1.1k

87Apr 27 · 8:04 AM

Matt Navarra @MattNavarra

Google has expanded its policy for removing your personally-identifiable information from search results

You can now request removal of:
- your phone number
- your email address
- your physical address
- your confidential log-in credentials

blog.google/products/searc…

398

175Apr 27 · 11:48 AM

hiten.eth @hnshah

Startups used to be called businesses.

401

48Apr 30 · 1:38 PM

Daniel Murray @Dmurr68

Amazing customer service is an underrated marketing tactic.

259

30Apr 29 · 7:28 AM

Aleyda Solis 🇺🇦 @aleyda

For an upcoming preso:

What's the top SEO question that is asked to you by clients/boss/stakeholders for which you tend to answer with an "it depends"? 😶‍🌫️

(Expect a quote/appearance in the deck!)

PS: #seomeme by @izzionfire 😎

248

39Apr 27 · 5:51 AM

Andrea Bosoni @theandreboso

Solo founders with no money to spend on ads can still build a traffic machine by committing to write one hour every single day.

255

17Apr 29 · 2:43 AM

Nik Sharma @mrsharma

Landing pages are hands down the one thing everyone who drives any amount of paid media to an e-commerce site should absolutely use.

Not using a LP with today’s paid media competition, data/pixel/privacy challenges, & platform bugs, is like driving a car without a steering wheel

238

22Apr 27 · 6:30 AM

Katelyn Bourgoin ⚡️ @KateBour

I spent 5 hours writing a thread that I thought was gonna crush... that didn't really take off

I deleted it and will rework the hook/flow and post it again next week

Marketing is a humbling profession

250

7Apr 29 · 11:16 AM

Rand Fishkin @randfish

First requested in 1997, this handy rape & death-threat prevention feature only took 25 years to launch

BreezyScroll @BreezyScroll

Users can now request the removal of their personal information from Google search results
breezyscroll.com/breezy-explain…

147

52Apr 28 · 3:28 PM

Alex Garcia 🔍 @alexgarcia_atx

Landing page tip: Use a value x objection formula to write an effective headline.

Here's how:

- State the value creation
- Tackle the objection that prevents the value creation

Example: Webflow

174

17Apr 27 · 6:00 PM

Lenny Rachitsky @lennysan

Can you do me a favor and report this account that's trying to imitate me?

🚨 @_Lennysan 🚨 <-- Not me

(Pretty good job of it too, lol)

129

2Apr 29 · 12:10 PM

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

I am insanely excited and nervous as can be.

After many months of working on our email design-builder, we're finally going live in private beta on Friday.

We've come a long way and can't wait for what we continue to build.

Send me your best!

112

9Apr 27 · 8:39 PM

Blake Emal @heyblake

Seeing your friends win is the best feeling

111

8Apr 30 · 6:53 AM

Ross Simmonds @TheCoolestCool

Marketing 101: Make it easy for your customer to see themselves using your product.

102

16Apr 30 · 4:52 AM

April Dunford @aprildunford

Can't stop thinking about this billboard trying to recruit me into a fancy golden golf warrior cult.

107

2Apr 29 · 7:05 AM

Joel Klettke @JoelKlettke

*copywriter giving a tour of their house:

“And this here is my screaming pillow”

102

6Apr 28 · 5:27 PM

Brian Clark @brianclark

I always tell people that I don't really care about how may people follow me on Twitter. What I do care about is all the cool new people I've met on this platform lately. Focus on real relationships, that's what matters.

3Apr 30 · 1:44 PM

Taylor Lagace @TaylorLagace

The average brand spends up to $500K on influencer marketing.

What if your brand could get more content & more engagement for a LOT less?

Steal our strategy and start getting better results.

Thread.

4Apr 27 · 4:43 PM

JH Scherck @JHTScherck

One of my favorite new habits is writing a note to the whole team at the end of every month that covers:

- what we've done
- what we are doing
- where we are going

Here's the intro with the top half of the "what we've done" section:

2Apr 28 · 12:49 PM

Wil Reynolds @wilreynolds

Next time someone asks you how big your company is, remove "just" or "only" in front of whatever you say. We need to stop allowing our revenues, headcounts, etc be a badge of honor/dishonor.

4Apr 28 · 10:51 AM

Kristen LaFrance @kdlafrance

Nobody has re-branded as well as the weed industry...

"Adults aged 55+ are the fastest growing demographic reporting cannabis use in the US."

Somehow the industry turned its' biggest haters into its' biggest buyers.

Has anyone studied this deeply? I'm curious. 🍃

0Apr 30 · 7:28 AM

Miles Beckler @milesbeckler

Here’s the million dollar biz plan:

1- Publish content to help your audience find what they’re searching for

2- Build an email list w/a lead magnet that gives results in advance

3- Promote offers to help them get outcomes they seek

4- Persevere through the learning curves

7Apr 28 · 8:38 AM

#MarketingTwitter

Dana Big.Consulting @DanaOchana

Are you creating the future or waiting for the future to come your way?

#quote #Future #marketingtwitter #MotivationalQuotes

0May 01 · 5:45 AM

Becca Phengvath | Content writing @RobinWriters

What makes an email newsletter really great in your opinion?

#newsletter #EmailMarketing #marketingtwitter #contentmarketing

0May 01 · 5:44 AM

Megan Taylor | Content Manager (agency owner) @Meganljtaylor

How I use @NotionHQ to plan my content calendar:

1. I create an idea board where I store all my ideas. I have Notion saved on my phone so I can quickly capture any ideas on the go.

#digitalmarketing #contentmarketing #contentmarketingtips #marketingtips #marketingtwitter