Game developers are angling to become the next big media owners — and brands are taking notice

With business models changing and a free-to-play revolution on the horizon, game developers are looking to become the next big publishers of the media industry, leveraging all forms of gaming advertising to generate new revenue streams.
May 11, 2022

With business models changing and a free-to-play revolution on the horizon, game developers are looking to become the next big publishers of the media industry, leveraging all forms of gaming advertising to generate new revenue streams. Read more here.

Additional coverage:

  • This week's Digiday+ Future of TV Briefing looks at Samsung's pitch for advertisers to run their upfront deals through its demand-side platform and the potential for other streaming ad sellers to follow suit.
  • The Trade Desk weathers Q1 headwinds with $315 million in revenues marking a 43% increase.
  • Influencers have a huge impact on the success of social commerce, and yet a large portion of micro influencers are not given the credit they deserve.
  • Butchershop offers a list of 100 “products” with fixed prices from which clients can choose. Over the course of a one-hour session, agency and client identify the potential failure spots rather than opportunities for success.
  • Instead of spending big to boost brand awareness, a Louisiana-based food brand uses organic social strategy to tap into culture.

From our sister site, WorkLife:

Other things to know about
  • Join us virtually for the Modern Retail Omnichannel Forum taking place next Thursday, May 18 during Digiday Media Presents: Commerce Week. Leaders from retailers and brands will share insights on how they are acquiring customers through a variety of channels.
  • Download this new guide to learn how marketers are using an evolved form of wireless data to power targeting of granular audiences. Sponsored by T-Mobile.
  • Marketers are challenged by effectively using data to reach and engage audiences at scale. To learn more, register for this webinar on May 25 at 1 p.m. EDT. Sponsored by Salesforce.

Top Stories
Ivy Liu
With business models changing and a free-to-play revolution on the horizon, game developers are looking to become the next big publishers of the media industry, leveraging all forms of gaming advertising to generate new revenue streams.

howdy!
This week’s Future of TV Briefing looks at Samsung’s pitch for advertisers to run their upfront deals through its demand-side platform and the potential for other streaming ad sellers to follow suit.

Between the changing consumer profile and increased technology adoption and innovation, marketers are shifting beyond traditional methods.

Advertisement

howdy!
More publishers join its OpenPath land grab but sources fear trading deals can come with strings attached

Download this guide to learn how brands are integrating social commerce solutions to deliver improved customer experiences and drive business outcomes.

howdy!
Influencers have a huge impact on the success of social commerce, and yet a large portion of micro influencers are not given the credit they deserve.

Advertisement

Interactive video isn’t just for expanding reach, it’s also a useful tool for retargeting campaigns and helps brands land at the top of shopping lists.

howdy!
Butchershop offers a list of 100 “products” with fixed prices from which clients can choose. Over the course of a one-hour session, agency and client identify the potential failure spots rather than opportunities for success.

howdy!
Instead of spending big to boost brand awareness, a Louisiana-based food brand uses organic social strategy to tap into culture.

Condé Nast Traveler's global network of editors and writers are able to use their regional expertise to cover the travel industry closer than ever.
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