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The Rundown: Podcast production companies and platforms pitch diverse audiences and ad targeting improvements at IAB’s Podcast Upfront

The three-day podcast-focused event highlighted improvements in dynamic ad insertion, machine learning and diversity of creators, content and audiences.
May 13, 2022

Improvements in podcast ad technology, as well as the diverse audiences and creators in the audio space, were the focuses of the Interactive Advertising Bureau’s three-day Podcast Upfront this week, which wrapped on May 12. Read more here.

Additional coverage:

  • To promote the release today of its film-inspired title, Evil Dead: The Game, game developer Saber Interactive has partnered with Snap and Game Informer to create a grisly augmented-reality magazine cover featuring audio and video assets pulled directly from the game.
  • Returning to advertising after two years, DTC Blue Apron is diversifying its media spend with video advertising to boost brand awareness.
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Top Stories
Ivy Liu
The three-day podcast-focused event highlighted improvements in dynamic ad insertion, machine learning and diversity of creators, content and audiences.

howdy!
Returning to advertising after two years, DTC Blue Apron is diversifying its media spend with video advertising to boost brand awareness.

The state of CTV inventory and targeting is presenting marketing teams with new ways to maximize performance.

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howdy!
As augmented and virtual reality technologies continue to become more widespread, game developers like Saber are likely to continue leaning into this type of immersive activation — and, at the moment, Snap might be the most advanced and accessible AR platform with a gaming audience.

To deliver the robust viewer and audience engagement crucial to CTV, marketers are using creative refresh to ensure video ads resonate with target audiences.

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A wider array of creators are finding opportunities to license their video back catalogs and launch their own product lines.

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Download this report to learn why publishers that approach email personalization as more than a custom salutation are driving engagement and taking ownership of more of their website traffic.

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Of the major subscription-based streaming services — Netflix, HBO Max, Paramount+ and Peacock — Disney+ netted the biggest number of new subscribers in the first three months of 2022.

howdy!
Fortnite Creative — a workshop mode where players can design their own levels similarly to Roblox or Minecraft — lets brands bring their vision for metaversal activations to life, sometimes without working with Epic Games at all.

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Game developers are angling to become the next big media owners — and brands are taking notice

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