The Rundown: Podcast production companies and platforms pitch diverse audiences and ad targeting improvements at IAB’s Podcast Upfront
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Game developers are angling to become the next big media owners — and brands are taking notice
Thursday, May 12, 2022
With business models changing and a free-to-play revolution on the horizon, game developers are looking to become the next big publishers of the media industry, leveraging all forms of gaming
‘The opportunity has never been bigger’: How the creator economy has opened options for creators to profit from their intellectual property
Thursday, May 12, 2022
A wider array of creators are finding opportunities to license their video back catalogs and launch their own product lines. May 12, 2022 “Intellectual property” is a term often reserved for the
WTF is dunning?
Tuesday, May 10, 2022
Passive churn accounts for anywhere from 20-60% of a publisher's total churn base in any given period, per media and tech consultant. May 10, 2022 Publishers have been on a crucial hunt for
Agencies strive to bring order to the chaos of the creator world to earn money for clients
Monday, May 9, 2022
Agencies, and their clients, want data that demonstrates the impact of creators. May 09, 2022 The relationship between creators and the agencies that negotiate how to fold their talent into clients
WTF is mobility data?
Monday, April 18, 2022
Given the range of consumer insights the wireless industry can access, the data flowing through wireless channels is providing marketers with a wealth of post-cookie advertising options. Mobility data
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