As economic uncertainty grows, senior media buyers expect decent upfront pricing options across linear and digital

TV sellers face a steeper uphill climb to sell billions of ad time in advance, as market indicators look increasingly gloomy. But that's not stopping one seller from seeking aggressive pricing and volume gains. Read more here.

Additional coverage:

• Flexibility will be a focal point again in this year’s upfront negotiations.
• In this week's Digiday+ Media Briefing, senior media reporter Sara Guaglione reports on how unions at some major media companies are pushing back against publishers' return to office mandates, with The New York Times Guild seemingly netting a victory on Wednesday.
• Confessions of a comms pro on working with out-of-touch leadership.

• Today: Gain insight into how BuzzFeed, Vox Media and Vice are driving revenue from affiliate, brand partnerships and even proprietary merchandise. RSVP for free here to join us for the Digiday Commerce for Publishers Forum.
• At Modern Retail’s Future of Commerce Panel on Tuesday, three founders of DTC brands — Thousand Fell, Maude and Act+Acre — spoke about how they choose retail channels, not just for sales but also as a platform for discovery.
• After a DTC pivot, Thakoon is selectively inching back into wholesale. View some of the key takeaways from a session at this week’s Glossy E-Commerce Forum with the brand’s founder.
• ‘TikTok can be dangerous’: Modern Retail documented some of what was overhead throughout the first few days of Commerce Week.
• Also from the Glossy E-Commerce Forum: Here’s a recap of what we heard from execs from WeWoreWhat, Peace Out Skincare, Olaplex and Intermix.