Inside Bloomberg Media’s regional expansion plan into an economically uncertain U.K.

Almost every downturn presents an opportunity to take advantage of change and win —even for publishers. For Bloomberg Media, that opportunity is to become a bit more mainstream. Read more here.

Additional coverage:

• While the bulk of Future plc’s buys has been purchases of publications, the strategies behind them have not solely been about adding like inventory and like audiences.
• Social media experts have mixed feelings on brands chasing viral moments, noting that it's a high-risk one that can come with a viral moment and boosted sales or online calls to cancel the brand and bad press. More in this Digiday+ Marketing Briefing.
• XenoPsi is splitting into two main agency brands: Method One and Function Growth, while a third unit houses direct investments in startups.
• As more brands dip their toes into the metaverse, they risk burning users out on branded experiences that are more akin to interactive commercials than games. More here.