Inside Bloomberg Media’s regional expansion plan into an economically uncertain U.K.

Almost every downturn presents an opportunity to take advantage of change and win —even for publishers. For Bloomberg Media, that opportunity is to become a bit more mainstream. 
May 24, 2022

Almost every downturn presents an opportunity to take advantage of change and win —even for publishers. For Bloomberg Media, that opportunity is to become a bit more mainstream. Read more here.

Additional coverage:

  • While the bulk of Future plc’s buys has been purchases of publications, the strategies behind them have not solely been about adding like inventory and like audiences.
  • Social media experts have mixed feelings on brands chasing viral moments, noting that it's a high-risk one that can come with a viral moment and boosted sales or online calls to cancel the brand and bad press. More in this Digiday+ Marketing Briefing.
  • XenoPsi is splitting into two main agency brands: Method One and Function Growth, while a third unit houses direct investments in startups.
  • As more brands dip their toes into the metaverse, they risk burning users out on branded experiences that are more akin to interactive commercials than games. More here.
Other things to know about
  • Join this virtual forum on June 7 at 2 p.m. ET for a deep dive into the state of CTV measurement, creative and media in 2022. Sponsored by MNTN.
  • Marketers must be intentional with their advertising as parents are with the brands and content they welcome into their homes while recognizing the shift in the content families now watch together. Sponsored by WarnerMedia.
  • Despite the priority marketers put on personalizing digital experiences, they often don’t touch on what consumers actually find meaningful. To fix this, brands are adopting new strategies. Sponsored by Adobe.

Top Stories
Ivy Liu
Almost every downturn presents an opportunity to take advantage of change and win —even for publishers. For Bloomberg Media, that opportunity is to become a bit more mainstream. 

howdy!
While the bulk of Future plc’s buys have been purchases of publications, the strategies behind them have not solely been about adding like inventory and like audiences, Webby said in the latest Digiday Podcast episode.

Interactive video isn’t just for expanding reach, it’s also a useful tool for retargeting campaigns and helps brands land at the top of shopping lists.

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howdy!
Social media experts have mixed feelings on brands chasing viral moments, noting that it’s a high-risk one that can come with a viral moment and boosted sales or online calls to cancel the brand and bad press.

Video-level data is powering contextual advertising, enabling brands to serve relevant ads without the need for third-party cookies.

howdy!
XenoPsi is splitting into two main agency brands: Method One and Function Growth, while a third unit houses direct investments in startups.

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Join this webinar on May 25 at 1 p.m. EDT for insights into how marketers are refining data and analytics tactics to better understand consumers.

howdy!
As more brands dip their toes into the metaverse, they risk burning users out on branded experiences that are more akin to interactive commercials than games. Proper gamification is one way to circumvent this, with the most well-designed experiences inspiring community conversations and content in their own right.

howdy!
With Disney+, Disney is looking to set a new high-water mark for ad prices among the major ad-supported streamers.

While the bulk of Future plc’s buys have been purchases of publications, the strategies behind them have not solely been about adding like inventory and like audiences, Webby said in the latest Digiday Podcast episode.
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