‘Hit a wall’: Why TV advertising’s measurement currency change won’t happen in this year’s upfront cycle

TV ad buyers and sellers have waded deeper and deeper into the present discord of the various measurement providers contending to be adopted as currencies.
May 20, 2022

TV ad buyers and sellers have waded deeper and deeper into the present discord of the various measurement providers contending to be adopted as currencies. Read more here.

Additional coverage:

Digiday Media Presents: Commerce Week

Yesterday we concluded Digiday Media Presents: Commerce Week with a virtual event where leaders from BuzzFeed, Vice and Vox Media shared an inside look at their commerce strategies. You can view a recap of the key takeaways from yesterday — as well as the rest of our coverage from this week — below.

  • Here are five key takeaways from yesterday’s Digiday Commerce for Publishers Forum.
  • ‘Nothing sells product like a viral moment’: View a recap of what else we heard from execs with WeWoreWhat, Peace Out Skincare, Olaplex and Intermix at the Glossy E-Commerce Forum.
  • Modern Retail documented some of what was overhead throughout the first few days of Commerce Week. Here’s what attendees had to say about TikTok, social shopping, affiliate woes and more.
  • After a DTC pivot, Thakoon is selectively inching back into wholesale. View some of the key takeaways from a session at this week’s Glossy E-commerce Forum with the brand’s founder.
  • From Modern Retail’s Future of Commerce Panel: How 3 DTC brands use retail channels as a discovery platform.

Keep an eye out over the next few days for more analysis from this week’s events. If you’re not already, sign up for Glossy’s daily newsletter here and Modern Retail’s here.

Other things to know about
  • Apply to become a member of the Digiday Research Panel and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys.
  • The most common brand-safety approaches are meant only for text-based pages, but content formats and ad types require an upgrade. Sponsored by Zefr.
  • Using AI to moderate comments sections and requiring users to register prior to posting is allowing publishers to track interest, behavior, sentiment and more. Sponsored by Viafoura.

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