‘Hit a wall’: Why TV advertising’s measurement currency change won’t happen in this year’s upfront cycle

TV ad buyers and sellers have waded deeper and deeper into the present discord of the various measurement providers contending to be adopted as currencies. Read more here.

Additional coverage:

• Earnings season for Big Media just ended and the takeaway is that things are going to get worse before they get better.
• Amid Digiday Media’s first commerce week, publishers gathered virtually on Thursday to hear from one another on their commerce strategies. Here are some takeaways from the conversation.
• With more people venturing back outside after Covid-19 lockdown, Sunday Scaries is rolling out its first out-of-home campaign in hopes to capture their attention.
• How Quontic Bank's metaverse outpost demonstrates the importance of brand utility in metaverse activations.
• How the work-anywhere trend helped Vista attract senior talent from heavy-hitter brands.

Digiday Media Presents: Commerce Week

Yesterday we concluded Digiday Media Presents: Commerce Week with a virtual event where leaders from BuzzFeed, Vice and Vox Media shared an inside look at their commerce strategies. You can view a recap of the key takeaways from yesterday — as well as the rest of our coverage from this week — below.

• Here are five key takeaways from yesterday’s Digiday Commerce for Publishers Forum.
• ‘Nothing sells product like a viral moment’: View a recap of what else we heard from execs with WeWoreWhat, Peace Out Skincare, Olaplex and Intermix at the Glossy E-Commerce Forum.
• Modern Retail documented some of what was overhead throughout the first few days of Commerce Week. Here’s what attendees had to say about TikTok, social shopping, affiliate woes and more.
• After a DTC pivot, Thakoon is selectively inching back into wholesale. View some of the key takeaways from a session at this week’s Glossy E-commerce Forum with the brand’s founder.
• From Modern Retail’s Future of Commerce Panel: How 3 DTC brands use retail channels as a discovery platform.

Keep an eye out over the next few days for more analysis from this week’s events. If you’re not already, sign up for Glossy’s daily newsletter here and Modern Retail’s here.