A crash course in responsible addressable media
The future of addressable media is still being decided as the third-party cookie nears its end. Many of the proposed solutions by internet gatekeepers risk falling short when it comes to efficiency, transparency and maintaining high consumer privacy standards. In this new guide, Digiday and Criteo explore responsible addressable media and how marketers are infusing responsibility into their strategies as they look for media solutions that meet their own mandates, benefit publishers and keep consumer choice and safety top of mind. Download it to learn:
Sponsored by Criteo.     |
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Disney’s Disney+ ad pitch reflects how streaming ad prices set to rise in this year’s upfront
Monday, May 23, 2022
With Disney+, Disney is looking to set a new high-water mark for ad prices among the major ad-supported streamers. May 23, 2022 With Disney+, Disney is looking to set a new high-water mark for ad
‘Hit a wall’: Why TV advertising’s measurement currency change won’t happen in this year’s upfront cycle
Friday, May 20, 2022
TV ad buyers and sellers have waded deeper and deeper into the present discord of the various measurement providers contending to be adopted as currencies. May 20, 2022 TV ad buyers and sellers have
New Media Briefings: Publishers push shoppable video pitches and commerce
Thursday, May 19, 2022
As a loyal reader, we wanted to keep you up to date on the latest exclusive content available to Digiday+ subscribers. Digiday+ members have access to analysis from senior editors like Tim Peterson,
Virtual forum: Shaping CTV creative management and measurement in 2022
Thursday, May 19, 2022
It is a year of new opportunities and challenges in the CTV space. Join Digiday and MNTN on June 7 at 2 pm ET for a virtual event featuring CTV experts. Hosted by Tim Peterson, senior media editor at
As economic uncertainty grows, senior media buyers expect decent upfront pricing options across linear and digital
Thursday, May 19, 2022
TV sellers face a steeper uphill climb to sell billions of ad time in advance, as market indicators look increasingly gloomy. But that's not stopping one seller from seeking aggressive pricing and
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