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Disney’s Disney+ ad pitch reflects how streaming ad prices set to rise in this year’s upfront

With Disney+, Disney is looking to set a new high-water mark for ad prices among the major ad-supported streamers.
May 23, 2022

With Disney+, Disney is looking to set a new high-water mark for ad prices among the major ad-supported streamers.

Additional coverage:

  • Beyond a general optimism to be back in person for Upfront Week, buyers shared their thoughts on what worked and what still needs to happen. More in this Digiday+ Media Buying Briefing.
  • Smaller podcast production companies and creative studios are touting the benefits of custom, longer-form podcast ad formats. But ad buyers from Mediahub, Horizon Media and GroupM primarily prefer buying podcast ads under a minute long. Read more.
Other things to know about
  • Join InMarket and Digiday tomorrow, May 24, in NYC for an exclusive gathering of brand and agency leaders, where we'll unpack the strategies that have emerged from the new shopping journey in the first half of 2022. Apply to attend.
  • Download this new guide to learn how marketers are taking advantage of cookieless environments today to bolster their strategies for a post-cookie future. Sponsored by Quantcast.
  • For consumers, digital payment methods are impacting how they feel about particular brands, including their decision to frequent that retailer again. Sponsored by Blackhawk.

Top Stories
With Disney+, Disney is looking to set a new high-water mark for ad prices among the major ad-supported streamers.

howdy!
Beyond a general optimism to be back in person for Upfront Week, buyers shared their thoughts on what worked and what still needs to happen.

Join this webinar on May 25 at 1 p.m. EDT for insights into how marketers are refining data and analytics tactics to better understand consumers.

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While podcast production companies and creative studios pitch custom, longer-form podcast ads, buyers prefer ads under a minute long due to budgets, reach and audience attention.

Interactive video isn’t just for expanding reach, it’s also a useful tool for retargeting campaigns and helps brands land at the top of shopping lists.

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TV ad buyers and sellers have waded deeper and deeper into the present discord of the various measurement providers contending to be adopted as currencies.

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As retailers face supply chain woes, they’re partnering with brand marketers to unlock revenue streams through retail media.

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The big issue for advertisers from an ad spending impact isn’t the war in Europe. It’s the supply chain woes emanating from china, the pandemic and the lockdown

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Four publishers gathered at Digiday Media’s Commerce for Publishers Forum to talk about their affiliate programs and strategies.

All Latest Stories

Hearst UK's Ryan Buckley and Faye Turner are testing everything from 50,000-person panels to clean rooms.
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‘Hit a wall’: Why TV advertising’s measurement currency change won’t happen in this year’s upfront cycle

Friday, May 20, 2022

TV ad buyers and sellers have waded deeper and deeper into the present discord of the various measurement providers contending to be adopted as currencies. May 20, 2022 TV ad buyers and sellers have

New Media Briefings: Publishers push shoppable video pitches and commerce

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As a loyal reader, we wanted to keep you up to date on the latest exclusive content available to Digiday+ subscribers. Digiday+ members have access to analysis from senior editors like Tim Peterson,

Virtual forum: Shaping CTV creative management and measurement in 2022

Thursday, May 19, 2022

It is a year of new opportunities and challenges in the CTV space. Join Digiday and MNTN on June 7 at 2 pm ET for a virtual event featuring CTV experts. Hosted by Tim Peterson, senior media editor at

As economic uncertainty grows, senior media buyers expect decent upfront pricing options across linear and digital

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TV sellers face a steeper uphill climb to sell billions of ad time in advance, as market indicators look increasingly gloomy. But that's not stopping one seller from seeking aggressive pricing and

Future of TV Briefing: How macroeconomic uncertainty is factoring into this year's TV upfront market

Wednesday, May 18, 2022

This week's Future of TV Briefing looks at how macroeconomic factors like higher inflation and supply chain challenges will play a role in this year's annual TV advertising upfront negotiations

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