Disney’s Disney+ ad pitch reflects how streaming ad prices set to rise in this year’s upfront
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‘Hit a wall’: Why TV advertising’s measurement currency change won’t happen in this year’s upfront cycle
Friday, May 20, 2022
TV ad buyers and sellers have waded deeper and deeper into the present discord of the various measurement providers contending to be adopted as currencies. May 20, 2022 TV ad buyers and sellers have
New Media Briefings: Publishers push shoppable video pitches and commerce
Thursday, May 19, 2022
As a loyal reader, we wanted to keep you up to date on the latest exclusive content available to Digiday+ subscribers. Digiday+ members have access to analysis from senior editors like Tim Peterson,
Virtual forum: Shaping CTV creative management and measurement in 2022
Thursday, May 19, 2022
It is a year of new opportunities and challenges in the CTV space. Join Digiday and MNTN on June 7 at 2 pm ET for a virtual event featuring CTV experts. Hosted by Tim Peterson, senior media editor at
As economic uncertainty grows, senior media buyers expect decent upfront pricing options across linear and digital
Thursday, May 19, 2022
TV sellers face a steeper uphill climb to sell billions of ad time in advance, as market indicators look increasingly gloomy. But that's not stopping one seller from seeking aggressive pricing and
Future of TV Briefing: How macroeconomic uncertainty is factoring into this year's TV upfront market
Wednesday, May 18, 2022
This week's Future of TV Briefing looks at how macroeconomic factors like higher inflation and supply chain challenges will play a role in this year's annual TV advertising upfront negotiations
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