Virtual forum: Shaping CTV creative management and measurement in 2022

It is a year of new opportunities and challenges in the CTV space. Join Digiday and MNTN on June 7 at 2 p.m. ET for a virtual event featuring CTV experts. Hosted by Tim Peterson, senior media editor at Digiday, this forum will highlight how marketing teams are reframing their CTV creative management, media buying and measurement tactics in 2022. Register for it to learn about:

The rise of ad-supported streaming and its impact on fragmentation and media buying
Why marketers are extending the CTV ad experience to multiple user devices What teams are keeping top of mind as they approach cross-device measurement
How brands are using technology to streamline the creative production, targeting and testing process

As economic uncertainty grows, senior media buyers expect decent upfront pricing options across linear and digital

Thursday, May 19, 2022

TV sellers face a steeper uphill climb to sell billions of ad time in advance, as market indicators look increasingly gloomy. But that's not stopping one seller from seeking aggressive pricing and

Future of TV Briefing: How macroeconomic uncertainty is factoring into this year's TV upfront market

Wednesday, May 18, 2022

This week's Future of TV Briefing looks at how macroeconomic factors like higher inflation and supply chain challenges will play a role in this year's annual TV advertising upfront negotiations

The vast majority of marketers are unhappy with their Customer Data Platforms, but then again, not many are sure what they really are

Tuesday, May 17, 2022

Marketers are confused by tech vendors', well, marketing as the requirement for complexity grows May 17, 2022 Only 10% of marketers who bought into the first-generation of customer data platforms

WTF is the TV upfront?

Monday, May 16, 2022

For as archaic as the upfront would appear to be — having originated in the era of black-and-white TV — the annual TV advertising negotiation cycle has become, if anything, even more vital. May 16,

The Rundown: Podcast production companies and platforms pitch diverse audiences and ad targeting improvements at IAB’s Podcast Upfront

Friday, May 13, 2022

The three-day podcast-focused event highlighted improvements in dynamic ad insertion, machine learning and diversity of creators, content and audiences. May 13, 2022 Improvements in podcast ad

Virtual forum: Shaping CTV creative management and measurement in 2022

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As economic uncertainty grows, senior media buyers expect decent upfront pricing options across linear and digital

Future of TV Briefing: How macroeconomic uncertainty is factoring into this year's TV upfront market

The vast majority of marketers are unhappy with their Customer Data Platforms, but then again, not many are sure what they really are

WTF is the TV upfront?

The Rundown: Podcast production companies and platforms pitch diverse audiences and ad targeting improvements at IAB’s Podcast Upfront

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